Author Archives: Lauren Wilson, Senior Account Executive

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

Start the New Year Right: “I Will Remember to Take My HBP Medication”

187567568

It‘s a new year, a new beginning, a time when hope shines light on all the things we want to change in our lives. Whether that means spending more time with family, cutting back your sugar intake, working out more, swearing less (or more), trying new things—whatever it is—it usually aligns with a pretty significant…

Search Engine Marketing: Why Are My Ads Not Showing When I Search For Them?

175221565

If you develop and manage search engine marketing (SEM) campaigns, you’re familiar with this question: “Why are my ads not showing when I search for one of our keywords?” It’s a completely fair question, and one I asked before I became well versed in the subject. Seriously though, it is confusing. If we’re paying for…

Person-Centered Care is Finally the Norm

537665557-feat

Person-Centered Care (PCC) as it relates to elder care has been a rapidly growing philosophy for many years now. You can find it in CMS regulations and guidelines, and discussed at most senior living conferences. Pretty much every senior living provider, in one form or another, says they are delivering PCC. It’s safe to say…

Breakthrough Strategy Creates a 20% Decrease in Distracted Driving for ROC

153889682-resized

Distracted driving is such a major topic these days. You hear the dangers talked about, campaigned against, ticketed for, and even brought to trial, but it wasn’t always that way. I got my driver’s license when I was 17 (2003) and already had a cell phone (Verizon LG VX8100 color flip phone, it was awesome)….

Search Engine Marketing: Q1 2015 Marks the Highest Increase in Three Years

137340267-resized

Search Engine Marketing (SEM) is one of the most powerful ways to reach customers who are looking for a specific product or service in the very moment they are searching for it. In 2011, Zero Moment of Truth (ZMOT) was introduced, which described a revolution in the way consumers search for information online and make…

Five Social Media Trends for 2015: Most Marketers Spend $2M Annually . . .

resized

Just kidding. But who’s to say that won’t be the case some day? Right now there are over 1.7 billion users in the world and it’s forecasted to increase by 43% in the coming year. At that rate the possibilities are endless and it’s really exciting for us marketing geeks out there. I’m sure you’ve…

The Rochester Public Market: Local Initiatives Help Fuel Healthy Eating in Our Community

78818676-resize

For over 100 years, the Rochester Public Market has been providing our community with the best local produce, ethnic cuisine, cafes, breweries, florists, coffee shops, general merchandise, and more. They even host awesome events like the Food Truck Rodeo where over 30 food vendors on four wheels circle the market dishing out delicious treats to…

Help Gram Get the Care She Needs: Crowdfunding for Seniors

451631131-resized

We all know crowdfunding isn’t a new concept, but it is continually changing just like any other digital resource. When hearing the term crowdfunding you might typically jump to entrepreneurs, businesses, artists, nonprofits, and start-ups encouraging specified audiences to make a donation. They’re essentially asking for help to fuel their dream project or to support…

Don’t Coast on Autopilot—Live with Intention: 4 Steps to Craft a Meaningful Life

465146315_Man-on-mountain-top

Have you ever been on autopilot and lost a night just staring at your iPhone? I have, and it sucks when you think about it.  Now that I’m in the shady part of my twenties I’ve started to realize just how precious time is. It’s like any tangible resource that gets used up whether we…

Author Archives: Lauren Wilson, Senior Account Executive

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

Start the New Year Right: “I Will Remember to Take My HBP Medication”

187567568

It‘s a new year, a new beginning, a time when hope shines light on all the things we want to change in our lives. Whether that means spending more time with family, cutting back your sugar intake, working out more, swearing less (or more), trying new things—whatever it is—it usually aligns with a pretty significant…

Search Engine Marketing: Why Are My Ads Not Showing When I Search For Them?

175221565

If you develop and manage search engine marketing (SEM) campaigns, you’re familiar with this question: “Why are my ads not showing when I search for one of our keywords?” It’s a completely fair question, and one I asked before I became well versed in the subject. Seriously though, it is confusing. If we’re paying for…

Person-Centered Care is Finally the Norm

537665557-feat

Person-Centered Care (PCC) as it relates to elder care has been a rapidly growing philosophy for many years now. You can find it in CMS regulations and guidelines, and discussed at most senior living conferences. Pretty much every senior living provider, in one form or another, says they are delivering PCC. It’s safe to say…

Breakthrough Strategy Creates a 20% Decrease in Distracted Driving for ROC

153889682-resized

Distracted driving is such a major topic these days. You hear the dangers talked about, campaigned against, ticketed for, and even brought to trial, but it wasn’t always that way. I got my driver’s license when I was 17 (2003) and already had a cell phone (Verizon LG VX8100 color flip phone, it was awesome)….

Search Engine Marketing: Q1 2015 Marks the Highest Increase in Three Years

137340267-resized

Search Engine Marketing (SEM) is one of the most powerful ways to reach customers who are looking for a specific product or service in the very moment they are searching for it. In 2011, Zero Moment of Truth (ZMOT) was introduced, which described a revolution in the way consumers search for information online and make…

Five Social Media Trends for 2015: Most Marketers Spend $2M Annually . . .

resized

Just kidding. But who’s to say that won’t be the case some day? Right now there are over 1.7 billion users in the world and it’s forecasted to increase by 43% in the coming year. At that rate the possibilities are endless and it’s really exciting for us marketing geeks out there. I’m sure you’ve…

The Rochester Public Market: Local Initiatives Help Fuel Healthy Eating in Our Community

78818676-resize

For over 100 years, the Rochester Public Market has been providing our community with the best local produce, ethnic cuisine, cafes, breweries, florists, coffee shops, general merchandise, and more. They even host awesome events like the Food Truck Rodeo where over 30 food vendors on four wheels circle the market dishing out delicious treats to…

Help Gram Get the Care She Needs: Crowdfunding for Seniors

451631131-resized

We all know crowdfunding isn’t a new concept, but it is continually changing just like any other digital resource. When hearing the term crowdfunding you might typically jump to entrepreneurs, businesses, artists, nonprofits, and start-ups encouraging specified audiences to make a donation. They’re essentially asking for help to fuel their dream project or to support…

Don’t Coast on Autopilot—Live with Intention: 4 Steps to Craft a Meaningful Life

465146315_Man-on-mountain-top

Have you ever been on autopilot and lost a night just staring at your iPhone? I have, and it sucks when you think about it.  Now that I’m in the shady part of my twenties I’ve started to realize just how precious time is. It’s like any tangible resource that gets used up whether we…

Author Archives: Lauren Wilson, Senior Account Executive

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

Start the New Year Right: “I Will Remember to Take My HBP Medication”

187567568

It‘s a new year, a new beginning, a time when hope shines light on all the things we want to change in our lives. Whether that means spending more time with family, cutting back your sugar intake, working out more, swearing less (or more), trying new things—whatever it is—it usually aligns with a pretty significant…

Search Engine Marketing: Why Are My Ads Not Showing When I Search For Them?

175221565

If you develop and manage search engine marketing (SEM) campaigns, you’re familiar with this question: “Why are my ads not showing when I search for one of our keywords?” It’s a completely fair question, and one I asked before I became well versed in the subject. Seriously though, it is confusing. If we’re paying for…

Person-Centered Care is Finally the Norm

537665557-feat

Person-Centered Care (PCC) as it relates to elder care has been a rapidly growing philosophy for many years now. You can find it in CMS regulations and guidelines, and discussed at most senior living conferences. Pretty much every senior living provider, in one form or another, says they are delivering PCC. It’s safe to say…

Breakthrough Strategy Creates a 20% Decrease in Distracted Driving for ROC

153889682-resized

Distracted driving is such a major topic these days. You hear the dangers talked about, campaigned against, ticketed for, and even brought to trial, but it wasn’t always that way. I got my driver’s license when I was 17 (2003) and already had a cell phone (Verizon LG VX8100 color flip phone, it was awesome)….

Search Engine Marketing: Q1 2015 Marks the Highest Increase in Three Years

137340267-resized

Search Engine Marketing (SEM) is one of the most powerful ways to reach customers who are looking for a specific product or service in the very moment they are searching for it. In 2011, Zero Moment of Truth (ZMOT) was introduced, which described a revolution in the way consumers search for information online and make…

Five Social Media Trends for 2015: Most Marketers Spend $2M Annually . . .

resized

Just kidding. But who’s to say that won’t be the case some day? Right now there are over 1.7 billion users in the world and it’s forecasted to increase by 43% in the coming year. At that rate the possibilities are endless and it’s really exciting for us marketing geeks out there. I’m sure you’ve…

The Rochester Public Market: Local Initiatives Help Fuel Healthy Eating in Our Community

78818676-resize

For over 100 years, the Rochester Public Market has been providing our community with the best local produce, ethnic cuisine, cafes, breweries, florists, coffee shops, general merchandise, and more. They even host awesome events like the Food Truck Rodeo where over 30 food vendors on four wheels circle the market dishing out delicious treats to…

Help Gram Get the Care She Needs: Crowdfunding for Seniors

451631131-resized

We all know crowdfunding isn’t a new concept, but it is continually changing just like any other digital resource. When hearing the term crowdfunding you might typically jump to entrepreneurs, businesses, artists, nonprofits, and start-ups encouraging specified audiences to make a donation. They’re essentially asking for help to fuel their dream project or to support…

Don’t Coast on Autopilot—Live with Intention: 4 Steps to Craft a Meaningful Life

465146315_Man-on-mountain-top

Have you ever been on autopilot and lost a night just staring at your iPhone? I have, and it sucks when you think about it.  Now that I’m in the shady part of my twenties I’ve started to realize just how precious time is. It’s like any tangible resource that gets used up whether we…

Author Archives: Lauren Wilson, Senior Account Executive

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

Start the New Year Right: “I Will Remember to Take My HBP Medication”

187567568

It‘s a new year, a new beginning, a time when hope shines light on all the things we want to change in our lives. Whether that means spending more time with family, cutting back your sugar intake, working out more, swearing less (or more), trying new things—whatever it is—it usually aligns with a pretty significant…

Search Engine Marketing: Why Are My Ads Not Showing When I Search For Them?

175221565

If you develop and manage search engine marketing (SEM) campaigns, you’re familiar with this question: “Why are my ads not showing when I search for one of our keywords?” It’s a completely fair question, and one I asked before I became well versed in the subject. Seriously though, it is confusing. If we’re paying for…

Person-Centered Care is Finally the Norm

537665557-feat

Person-Centered Care (PCC) as it relates to elder care has been a rapidly growing philosophy for many years now. You can find it in CMS regulations and guidelines, and discussed at most senior living conferences. Pretty much every senior living provider, in one form or another, says they are delivering PCC. It’s safe to say…

Breakthrough Strategy Creates a 20% Decrease in Distracted Driving for ROC

153889682-resized

Distracted driving is such a major topic these days. You hear the dangers talked about, campaigned against, ticketed for, and even brought to trial, but it wasn’t always that way. I got my driver’s license when I was 17 (2003) and already had a cell phone (Verizon LG VX8100 color flip phone, it was awesome)….

Search Engine Marketing: Q1 2015 Marks the Highest Increase in Three Years

137340267-resized

Search Engine Marketing (SEM) is one of the most powerful ways to reach customers who are looking for a specific product or service in the very moment they are searching for it. In 2011, Zero Moment of Truth (ZMOT) was introduced, which described a revolution in the way consumers search for information online and make…

Five Social Media Trends for 2015: Most Marketers Spend $2M Annually . . .

resized

Just kidding. But who’s to say that won’t be the case some day? Right now there are over 1.7 billion users in the world and it’s forecasted to increase by 43% in the coming year. At that rate the possibilities are endless and it’s really exciting for us marketing geeks out there. I’m sure you’ve…

The Rochester Public Market: Local Initiatives Help Fuel Healthy Eating in Our Community

78818676-resize

For over 100 years, the Rochester Public Market has been providing our community with the best local produce, ethnic cuisine, cafes, breweries, florists, coffee shops, general merchandise, and more. They even host awesome events like the Food Truck Rodeo where over 30 food vendors on four wheels circle the market dishing out delicious treats to…

Help Gram Get the Care She Needs: Crowdfunding for Seniors

451631131-resized

We all know crowdfunding isn’t a new concept, but it is continually changing just like any other digital resource. When hearing the term crowdfunding you might typically jump to entrepreneurs, businesses, artists, nonprofits, and start-ups encouraging specified audiences to make a donation. They’re essentially asking for help to fuel their dream project or to support…

Don’t Coast on Autopilot—Live with Intention: 4 Steps to Craft a Meaningful Life

465146315_Man-on-mountain-top

Have you ever been on autopilot and lost a night just staring at your iPhone? I have, and it sucks when you think about it.  Now that I’m in the shady part of my twenties I’ve started to realize just how precious time is. It’s like any tangible resource that gets used up whether we…

Author Archives: Lauren Wilson, Senior Account Executive

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

Start the New Year Right: “I Will Remember to Take My HBP Medication”

187567568

It‘s a new year, a new beginning, a time when hope shines light on all the things we want to change in our lives. Whether that means spending more time with family, cutting back your sugar intake, working out more, swearing less (or more), trying new things—whatever it is—it usually aligns with a pretty significant…

Search Engine Marketing: Why Are My Ads Not Showing When I Search For Them?

175221565

If you develop and manage search engine marketing (SEM) campaigns, you’re familiar with this question: “Why are my ads not showing when I search for one of our keywords?” It’s a completely fair question, and one I asked before I became well versed in the subject. Seriously though, it is confusing. If we’re paying for…

Person-Centered Care is Finally the Norm

537665557-feat

Person-Centered Care (PCC) as it relates to elder care has been a rapidly growing philosophy for many years now. You can find it in CMS regulations and guidelines, and discussed at most senior living conferences. Pretty much every senior living provider, in one form or another, says they are delivering PCC. It’s safe to say…

Breakthrough Strategy Creates a 20% Decrease in Distracted Driving for ROC

153889682-resized

Distracted driving is such a major topic these days. You hear the dangers talked about, campaigned against, ticketed for, and even brought to trial, but it wasn’t always that way. I got my driver’s license when I was 17 (2003) and already had a cell phone (Verizon LG VX8100 color flip phone, it was awesome)….

Search Engine Marketing: Q1 2015 Marks the Highest Increase in Three Years

137340267-resized

Search Engine Marketing (SEM) is one of the most powerful ways to reach customers who are looking for a specific product or service in the very moment they are searching for it. In 2011, Zero Moment of Truth (ZMOT) was introduced, which described a revolution in the way consumers search for information online and make…

Five Social Media Trends for 2015: Most Marketers Spend $2M Annually . . .

resized

Just kidding. But who’s to say that won’t be the case some day? Right now there are over 1.7 billion users in the world and it’s forecasted to increase by 43% in the coming year. At that rate the possibilities are endless and it’s really exciting for us marketing geeks out there. I’m sure you’ve…

The Rochester Public Market: Local Initiatives Help Fuel Healthy Eating in Our Community

78818676-resize

For over 100 years, the Rochester Public Market has been providing our community with the best local produce, ethnic cuisine, cafes, breweries, florists, coffee shops, general merchandise, and more. They even host awesome events like the Food Truck Rodeo where over 30 food vendors on four wheels circle the market dishing out delicious treats to…

Help Gram Get the Care She Needs: Crowdfunding for Seniors

451631131-resized

We all know crowdfunding isn’t a new concept, but it is continually changing just like any other digital resource. When hearing the term crowdfunding you might typically jump to entrepreneurs, businesses, artists, nonprofits, and start-ups encouraging specified audiences to make a donation. They’re essentially asking for help to fuel their dream project or to support…

Don’t Coast on Autopilot—Live with Intention: 4 Steps to Craft a Meaningful Life

465146315_Man-on-mountain-top

Have you ever been on autopilot and lost a night just staring at your iPhone? I have, and it sucks when you think about it.  Now that I’m in the shady part of my twenties I’ve started to realize just how precious time is. It’s like any tangible resource that gets used up whether we…

Author Archives: Lauren Wilson, Senior Account Executive

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

Start the New Year Right: “I Will Remember to Take My HBP Medication”

187567568

It‘s a new year, a new beginning, a time when hope shines light on all the things we want to change in our lives. Whether that means spending more time with family, cutting back your sugar intake, working out more, swearing less (or more), trying new things—whatever it is—it usually aligns with a pretty significant…

Search Engine Marketing: Why Are My Ads Not Showing When I Search For Them?

175221565

If you develop and manage search engine marketing (SEM) campaigns, you’re familiar with this question: “Why are my ads not showing when I search for one of our keywords?” It’s a completely fair question, and one I asked before I became well versed in the subject. Seriously though, it is confusing. If we’re paying for…

Person-Centered Care is Finally the Norm

537665557-feat

Person-Centered Care (PCC) as it relates to elder care has been a rapidly growing philosophy for many years now. You can find it in CMS regulations and guidelines, and discussed at most senior living conferences. Pretty much every senior living provider, in one form or another, says they are delivering PCC. It’s safe to say…

Breakthrough Strategy Creates a 20% Decrease in Distracted Driving for ROC

153889682-resized

Distracted driving is such a major topic these days. You hear the dangers talked about, campaigned against, ticketed for, and even brought to trial, but it wasn’t always that way. I got my driver’s license when I was 17 (2003) and already had a cell phone (Verizon LG VX8100 color flip phone, it was awesome)….

Search Engine Marketing: Q1 2015 Marks the Highest Increase in Three Years

137340267-resized

Search Engine Marketing (SEM) is one of the most powerful ways to reach customers who are looking for a specific product or service in the very moment they are searching for it. In 2011, Zero Moment of Truth (ZMOT) was introduced, which described a revolution in the way consumers search for information online and make…

Five Social Media Trends for 2015: Most Marketers Spend $2M Annually . . .

resized

Just kidding. But who’s to say that won’t be the case some day? Right now there are over 1.7 billion users in the world and it’s forecasted to increase by 43% in the coming year. At that rate the possibilities are endless and it’s really exciting for us marketing geeks out there. I’m sure you’ve…

The Rochester Public Market: Local Initiatives Help Fuel Healthy Eating in Our Community

78818676-resize

For over 100 years, the Rochester Public Market has been providing our community with the best local produce, ethnic cuisine, cafes, breweries, florists, coffee shops, general merchandise, and more. They even host awesome events like the Food Truck Rodeo where over 30 food vendors on four wheels circle the market dishing out delicious treats to…

Help Gram Get the Care She Needs: Crowdfunding for Seniors

451631131-resized

We all know crowdfunding isn’t a new concept, but it is continually changing just like any other digital resource. When hearing the term crowdfunding you might typically jump to entrepreneurs, businesses, artists, nonprofits, and start-ups encouraging specified audiences to make a donation. They’re essentially asking for help to fuel their dream project or to support…

Don’t Coast on Autopilot—Live with Intention: 4 Steps to Craft a Meaningful Life

465146315_Man-on-mountain-top

Have you ever been on autopilot and lost a night just staring at your iPhone? I have, and it sucks when you think about it.  Now that I’m in the shady part of my twenties I’ve started to realize just how precious time is. It’s like any tangible resource that gets used up whether we…