Author Archives: Madeleine Smith, PR Asst. Account Executive

Top 5 2017 Social Media Predictions—How do they shape up?

Weekly-Blog_1128

At the end of each year, experts in every industry take out their crystal balls to try to predict the biggest trends of the next year. But in the world of social media, things can change pretty rapidly. I wanted to check in on some of the top 2017 social media predictions and see how…

Is Twitter Dead? Here’s What You Missed at #UpstateSocial16

blog_gif-file

This past weekend, I attended the Upstate Social Sessions along with some of the best minds in social media. If you couldn’t make it, I’ve boiled down the day-long conference into a few bite-sized trends. VIDEO, VÍDEO, VIDÉO Did I even have to mention it? Studies show it will make up 80% of consumer internet…

The Pokemon Go Effect: How It Can Work in the World of B2B

Madeleine_blog

I haven’t downloaded the Pokemon Go app just yet (I have to admit, I was more of an Arthur kind of kid myself) but even I can’t deny the immediate, widespread effect the game has had. Wherever you go, you see groups of people walking down the street, looking up and down at their phones…

Celebrating Local and Making Change: 2016 AMA Pinnacle Awards

BigDogsGroup_4C

Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…

How to get it right in paid social advertising

506824964

Do you want to drive clicks to your website? How about increase followers? Need to raise awareness about a new program or refresh an old one? Ah, the beauty of paid social media advertising. When launched effectively, you can see huge results no matter what your end goal may be. Finding the right audiences to…

Social selling: Turning your employees into brand advocates

mads_feat

I don’t need to tell you that social media is an integral part of any business’s success, no matter what industry you’re in. Whether you’re an industrial engineer, a financial advisor, or a healthcare worker, your customers, clients, and patients are online and these online platforms are a key part of the Buyer’s Journey. The…

Running for change: Our clients work hard to advocate for the causes they care about

Running for change 1

Advertising, marketing and public relations are more than just creating an ad, sending out a piece of direct mail or posting a funny tweet—these are areas that create real change in all industries, from healthcare to technology to B2B. At Roberts, we exist to create meaningful, memorable change for our clients, but we also want…

Can’t we all just get along? Why understanding both sides could fix the journalism/PR relationship

ThinkstockPhotos-475277216

When it comes to journalism and public relations, although they work hand in hand, the two fields aren’t exactly the best of friends. We all know journalists find PR specialists to be a nuisance, and vice versa. I’ve seen both sides (albeit on a much smaller scale) as an editor at my college’s newspaper and…

How to Market to Engineers (And Think Like One Too)

181413271-resize

When working in B2B marketing, it’s always important to understand your client and to whom you’re marketing your product. Marketing to engineers is no different. As a daughter of an engineer, I know firsthand that it’s not always easy to think like they think. Their technical mindsets are always looking for the most efficient way…

How ‘Mad Men’ can strengthen your B2B strategy

465036030---1950s-people

Advertising, public relations, and marketing have come a long way since the Mad Men era. Although our everyday agency life doesn’t quite match the lifestyle these characters lead—or include the fabulous 1960s outfits—we can still learn a lot of lessons for the modern-day agency. With the award-winning show’s final season under way, I want to…

Author Archives: Madeleine Smith, PR Asst. Account Executive

Top 5 2017 Social Media Predictions—How do they shape up?

Weekly-Blog_1128

At the end of each year, experts in every industry take out their crystal balls to try to predict the biggest trends of the next year. But in the world of social media, things can change pretty rapidly. I wanted to check in on some of the top 2017 social media predictions and see how…

Is Twitter Dead? Here’s What You Missed at #UpstateSocial16

blog_gif-file

This past weekend, I attended the Upstate Social Sessions along with some of the best minds in social media. If you couldn’t make it, I’ve boiled down the day-long conference into a few bite-sized trends. VIDEO, VÍDEO, VIDÉO Did I even have to mention it? Studies show it will make up 80% of consumer internet…

The Pokemon Go Effect: How It Can Work in the World of B2B

Madeleine_blog

I haven’t downloaded the Pokemon Go app just yet (I have to admit, I was more of an Arthur kind of kid myself) but even I can’t deny the immediate, widespread effect the game has had. Wherever you go, you see groups of people walking down the street, looking up and down at their phones…

Celebrating Local and Making Change: 2016 AMA Pinnacle Awards

BigDogsGroup_4C

Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…

How to get it right in paid social advertising

506824964

Do you want to drive clicks to your website? How about increase followers? Need to raise awareness about a new program or refresh an old one? Ah, the beauty of paid social media advertising. When launched effectively, you can see huge results no matter what your end goal may be. Finding the right audiences to…

Social selling: Turning your employees into brand advocates

mads_feat

I don’t need to tell you that social media is an integral part of any business’s success, no matter what industry you’re in. Whether you’re an industrial engineer, a financial advisor, or a healthcare worker, your customers, clients, and patients are online and these online platforms are a key part of the Buyer’s Journey. The…

Running for change: Our clients work hard to advocate for the causes they care about

Running for change 1

Advertising, marketing and public relations are more than just creating an ad, sending out a piece of direct mail or posting a funny tweet—these are areas that create real change in all industries, from healthcare to technology to B2B. At Roberts, we exist to create meaningful, memorable change for our clients, but we also want…

Can’t we all just get along? Why understanding both sides could fix the journalism/PR relationship

ThinkstockPhotos-475277216

When it comes to journalism and public relations, although they work hand in hand, the two fields aren’t exactly the best of friends. We all know journalists find PR specialists to be a nuisance, and vice versa. I’ve seen both sides (albeit on a much smaller scale) as an editor at my college’s newspaper and…

How to Market to Engineers (And Think Like One Too)

181413271-resize

When working in B2B marketing, it’s always important to understand your client and to whom you’re marketing your product. Marketing to engineers is no different. As a daughter of an engineer, I know firsthand that it’s not always easy to think like they think. Their technical mindsets are always looking for the most efficient way…

How ‘Mad Men’ can strengthen your B2B strategy

465036030---1950s-people

Advertising, public relations, and marketing have come a long way since the Mad Men era. Although our everyday agency life doesn’t quite match the lifestyle these characters lead—or include the fabulous 1960s outfits—we can still learn a lot of lessons for the modern-day agency. With the award-winning show’s final season under way, I want to…

Author Archives: Madeleine Smith, PR Asst. Account Executive

Top 5 2017 Social Media Predictions—How do they shape up?

Weekly-Blog_1128

At the end of each year, experts in every industry take out their crystal balls to try to predict the biggest trends of the next year. But in the world of social media, things can change pretty rapidly. I wanted to check in on some of the top 2017 social media predictions and see how…

Is Twitter Dead? Here’s What You Missed at #UpstateSocial16

blog_gif-file

This past weekend, I attended the Upstate Social Sessions along with some of the best minds in social media. If you couldn’t make it, I’ve boiled down the day-long conference into a few bite-sized trends. VIDEO, VÍDEO, VIDÉO Did I even have to mention it? Studies show it will make up 80% of consumer internet…

The Pokemon Go Effect: How It Can Work in the World of B2B

Madeleine_blog

I haven’t downloaded the Pokemon Go app just yet (I have to admit, I was more of an Arthur kind of kid myself) but even I can’t deny the immediate, widespread effect the game has had. Wherever you go, you see groups of people walking down the street, looking up and down at their phones…

Celebrating Local and Making Change: 2016 AMA Pinnacle Awards

BigDogsGroup_4C

Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…

How to get it right in paid social advertising

506824964

Do you want to drive clicks to your website? How about increase followers? Need to raise awareness about a new program or refresh an old one? Ah, the beauty of paid social media advertising. When launched effectively, you can see huge results no matter what your end goal may be. Finding the right audiences to…

Social selling: Turning your employees into brand advocates

mads_feat

I don’t need to tell you that social media is an integral part of any business’s success, no matter what industry you’re in. Whether you’re an industrial engineer, a financial advisor, or a healthcare worker, your customers, clients, and patients are online and these online platforms are a key part of the Buyer’s Journey. The…

Running for change: Our clients work hard to advocate for the causes they care about

Running for change 1

Advertising, marketing and public relations are more than just creating an ad, sending out a piece of direct mail or posting a funny tweet—these are areas that create real change in all industries, from healthcare to technology to B2B. At Roberts, we exist to create meaningful, memorable change for our clients, but we also want…

Can’t we all just get along? Why understanding both sides could fix the journalism/PR relationship

ThinkstockPhotos-475277216

When it comes to journalism and public relations, although they work hand in hand, the two fields aren’t exactly the best of friends. We all know journalists find PR specialists to be a nuisance, and vice versa. I’ve seen both sides (albeit on a much smaller scale) as an editor at my college’s newspaper and…

How to Market to Engineers (And Think Like One Too)

181413271-resize

When working in B2B marketing, it’s always important to understand your client and to whom you’re marketing your product. Marketing to engineers is no different. As a daughter of an engineer, I know firsthand that it’s not always easy to think like they think. Their technical mindsets are always looking for the most efficient way…

How ‘Mad Men’ can strengthen your B2B strategy

465036030---1950s-people

Advertising, public relations, and marketing have come a long way since the Mad Men era. Although our everyday agency life doesn’t quite match the lifestyle these characters lead—or include the fabulous 1960s outfits—we can still learn a lot of lessons for the modern-day agency. With the award-winning show’s final season under way, I want to…

Author Archives: Madeleine Smith, PR Asst. Account Executive

Top 5 2017 Social Media Predictions—How do they shape up?

Weekly-Blog_1128

At the end of each year, experts in every industry take out their crystal balls to try to predict the biggest trends of the next year. But in the world of social media, things can change pretty rapidly. I wanted to check in on some of the top 2017 social media predictions and see how…

Is Twitter Dead? Here’s What You Missed at #UpstateSocial16

blog_gif-file

This past weekend, I attended the Upstate Social Sessions along with some of the best minds in social media. If you couldn’t make it, I’ve boiled down the day-long conference into a few bite-sized trends. VIDEO, VÍDEO, VIDÉO Did I even have to mention it? Studies show it will make up 80% of consumer internet…

The Pokemon Go Effect: How It Can Work in the World of B2B

Madeleine_blog

I haven’t downloaded the Pokemon Go app just yet (I have to admit, I was more of an Arthur kind of kid myself) but even I can’t deny the immediate, widespread effect the game has had. Wherever you go, you see groups of people walking down the street, looking up and down at their phones…

Celebrating Local and Making Change: 2016 AMA Pinnacle Awards

BigDogsGroup_4C

Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…

How to get it right in paid social advertising

506824964

Do you want to drive clicks to your website? How about increase followers? Need to raise awareness about a new program or refresh an old one? Ah, the beauty of paid social media advertising. When launched effectively, you can see huge results no matter what your end goal may be. Finding the right audiences to…

Social selling: Turning your employees into brand advocates

mads_feat

I don’t need to tell you that social media is an integral part of any business’s success, no matter what industry you’re in. Whether you’re an industrial engineer, a financial advisor, or a healthcare worker, your customers, clients, and patients are online and these online platforms are a key part of the Buyer’s Journey. The…

Running for change: Our clients work hard to advocate for the causes they care about

Running for change 1

Advertising, marketing and public relations are more than just creating an ad, sending out a piece of direct mail or posting a funny tweet—these are areas that create real change in all industries, from healthcare to technology to B2B. At Roberts, we exist to create meaningful, memorable change for our clients, but we also want…

Can’t we all just get along? Why understanding both sides could fix the journalism/PR relationship

ThinkstockPhotos-475277216

When it comes to journalism and public relations, although they work hand in hand, the two fields aren’t exactly the best of friends. We all know journalists find PR specialists to be a nuisance, and vice versa. I’ve seen both sides (albeit on a much smaller scale) as an editor at my college’s newspaper and…

How to Market to Engineers (And Think Like One Too)

181413271-resize

When working in B2B marketing, it’s always important to understand your client and to whom you’re marketing your product. Marketing to engineers is no different. As a daughter of an engineer, I know firsthand that it’s not always easy to think like they think. Their technical mindsets are always looking for the most efficient way…

How ‘Mad Men’ can strengthen your B2B strategy

465036030---1950s-people

Advertising, public relations, and marketing have come a long way since the Mad Men era. Although our everyday agency life doesn’t quite match the lifestyle these characters lead—or include the fabulous 1960s outfits—we can still learn a lot of lessons for the modern-day agency. With the award-winning show’s final season under way, I want to…

Author Archives: Madeleine Smith, PR Asst. Account Executive

Top 5 2017 Social Media Predictions—How do they shape up?

Weekly-Blog_1128

At the end of each year, experts in every industry take out their crystal balls to try to predict the biggest trends of the next year. But in the world of social media, things can change pretty rapidly. I wanted to check in on some of the top 2017 social media predictions and see how…

Is Twitter Dead? Here’s What You Missed at #UpstateSocial16

blog_gif-file

This past weekend, I attended the Upstate Social Sessions along with some of the best minds in social media. If you couldn’t make it, I’ve boiled down the day-long conference into a few bite-sized trends. VIDEO, VÍDEO, VIDÉO Did I even have to mention it? Studies show it will make up 80% of consumer internet…

The Pokemon Go Effect: How It Can Work in the World of B2B

Madeleine_blog

I haven’t downloaded the Pokemon Go app just yet (I have to admit, I was more of an Arthur kind of kid myself) but even I can’t deny the immediate, widespread effect the game has had. Wherever you go, you see groups of people walking down the street, looking up and down at their phones…

Celebrating Local and Making Change: 2016 AMA Pinnacle Awards

BigDogsGroup_4C

Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…

How to get it right in paid social advertising

506824964

Do you want to drive clicks to your website? How about increase followers? Need to raise awareness about a new program or refresh an old one? Ah, the beauty of paid social media advertising. When launched effectively, you can see huge results no matter what your end goal may be. Finding the right audiences to…

Social selling: Turning your employees into brand advocates

mads_feat

I don’t need to tell you that social media is an integral part of any business’s success, no matter what industry you’re in. Whether you’re an industrial engineer, a financial advisor, or a healthcare worker, your customers, clients, and patients are online and these online platforms are a key part of the Buyer’s Journey. The…

Running for change: Our clients work hard to advocate for the causes they care about

Running for change 1

Advertising, marketing and public relations are more than just creating an ad, sending out a piece of direct mail or posting a funny tweet—these are areas that create real change in all industries, from healthcare to technology to B2B. At Roberts, we exist to create meaningful, memorable change for our clients, but we also want…

Can’t we all just get along? Why understanding both sides could fix the journalism/PR relationship

ThinkstockPhotos-475277216

When it comes to journalism and public relations, although they work hand in hand, the two fields aren’t exactly the best of friends. We all know journalists find PR specialists to be a nuisance, and vice versa. I’ve seen both sides (albeit on a much smaller scale) as an editor at my college’s newspaper and…

How to Market to Engineers (And Think Like One Too)

181413271-resize

When working in B2B marketing, it’s always important to understand your client and to whom you’re marketing your product. Marketing to engineers is no different. As a daughter of an engineer, I know firsthand that it’s not always easy to think like they think. Their technical mindsets are always looking for the most efficient way…

How ‘Mad Men’ can strengthen your B2B strategy

465036030---1950s-people

Advertising, public relations, and marketing have come a long way since the Mad Men era. Although our everyday agency life doesn’t quite match the lifestyle these characters lead—or include the fabulous 1960s outfits—we can still learn a lot of lessons for the modern-day agency. With the award-winning show’s final season under way, I want to…

Author Archives: Madeleine Smith, PR Asst. Account Executive

Top 5 2017 Social Media Predictions—How do they shape up?

Weekly-Blog_1128

At the end of each year, experts in every industry take out their crystal balls to try to predict the biggest trends of the next year. But in the world of social media, things can change pretty rapidly. I wanted to check in on some of the top 2017 social media predictions and see how…

Is Twitter Dead? Here’s What You Missed at #UpstateSocial16

blog_gif-file

This past weekend, I attended the Upstate Social Sessions along with some of the best minds in social media. If you couldn’t make it, I’ve boiled down the day-long conference into a few bite-sized trends. VIDEO, VÍDEO, VIDÉO Did I even have to mention it? Studies show it will make up 80% of consumer internet…

The Pokemon Go Effect: How It Can Work in the World of B2B

Madeleine_blog

I haven’t downloaded the Pokemon Go app just yet (I have to admit, I was more of an Arthur kind of kid myself) but even I can’t deny the immediate, widespread effect the game has had. Wherever you go, you see groups of people walking down the street, looking up and down at their phones…

Celebrating Local and Making Change: 2016 AMA Pinnacle Awards

BigDogsGroup_4C

Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…

How to get it right in paid social advertising

506824964

Do you want to drive clicks to your website? How about increase followers? Need to raise awareness about a new program or refresh an old one? Ah, the beauty of paid social media advertising. When launched effectively, you can see huge results no matter what your end goal may be. Finding the right audiences to…

Social selling: Turning your employees into brand advocates

mads_feat

I don’t need to tell you that social media is an integral part of any business’s success, no matter what industry you’re in. Whether you’re an industrial engineer, a financial advisor, or a healthcare worker, your customers, clients, and patients are online and these online platforms are a key part of the Buyer’s Journey. The…

Running for change: Our clients work hard to advocate for the causes they care about

Running for change 1

Advertising, marketing and public relations are more than just creating an ad, sending out a piece of direct mail or posting a funny tweet—these are areas that create real change in all industries, from healthcare to technology to B2B. At Roberts, we exist to create meaningful, memorable change for our clients, but we also want…

Can’t we all just get along? Why understanding both sides could fix the journalism/PR relationship

ThinkstockPhotos-475277216

When it comes to journalism and public relations, although they work hand in hand, the two fields aren’t exactly the best of friends. We all know journalists find PR specialists to be a nuisance, and vice versa. I’ve seen both sides (albeit on a much smaller scale) as an editor at my college’s newspaper and…

How to Market to Engineers (And Think Like One Too)

181413271-resize

When working in B2B marketing, it’s always important to understand your client and to whom you’re marketing your product. Marketing to engineers is no different. As a daughter of an engineer, I know firsthand that it’s not always easy to think like they think. Their technical mindsets are always looking for the most efficient way…

How ‘Mad Men’ can strengthen your B2B strategy

465036030---1950s-people

Advertising, public relations, and marketing have come a long way since the Mad Men era. Although our everyday agency life doesn’t quite match the lifestyle these characters lead—or include the fabulous 1960s outfits—we can still learn a lot of lessons for the modern-day agency. With the award-winning show’s final season under way, I want to…

Author Archives: Madeleine Smith, PR Asst. Account Executive

Top 5 2017 Social Media Predictions—How do they shape up?

Weekly-Blog_1128

At the end of each year, experts in every industry take out their crystal balls to try to predict the biggest trends of the next year. But in the world of social media, things can change pretty rapidly. I wanted to check in on some of the top 2017 social media predictions and see how…

Is Twitter Dead? Here’s What You Missed at #UpstateSocial16

blog_gif-file

This past weekend, I attended the Upstate Social Sessions along with some of the best minds in social media. If you couldn’t make it, I’ve boiled down the day-long conference into a few bite-sized trends. VIDEO, VÍDEO, VIDÉO Did I even have to mention it? Studies show it will make up 80% of consumer internet…

The Pokemon Go Effect: How It Can Work in the World of B2B

Madeleine_blog

I haven’t downloaded the Pokemon Go app just yet (I have to admit, I was more of an Arthur kind of kid myself) but even I can’t deny the immediate, widespread effect the game has had. Wherever you go, you see groups of people walking down the street, looking up and down at their phones…

Celebrating Local and Making Change: 2016 AMA Pinnacle Awards

BigDogsGroup_4C

Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…

How to get it right in paid social advertising

506824964

Do you want to drive clicks to your website? How about increase followers? Need to raise awareness about a new program or refresh an old one? Ah, the beauty of paid social media advertising. When launched effectively, you can see huge results no matter what your end goal may be. Finding the right audiences to…

Social selling: Turning your employees into brand advocates

mads_feat

I don’t need to tell you that social media is an integral part of any business’s success, no matter what industry you’re in. Whether you’re an industrial engineer, a financial advisor, or a healthcare worker, your customers, clients, and patients are online and these online platforms are a key part of the Buyer’s Journey. The…

Running for change: Our clients work hard to advocate for the causes they care about

Running for change 1

Advertising, marketing and public relations are more than just creating an ad, sending out a piece of direct mail or posting a funny tweet—these are areas that create real change in all industries, from healthcare to technology to B2B. At Roberts, we exist to create meaningful, memorable change for our clients, but we also want…

Can’t we all just get along? Why understanding both sides could fix the journalism/PR relationship

ThinkstockPhotos-475277216

When it comes to journalism and public relations, although they work hand in hand, the two fields aren’t exactly the best of friends. We all know journalists find PR specialists to be a nuisance, and vice versa. I’ve seen both sides (albeit on a much smaller scale) as an editor at my college’s newspaper and…

How to Market to Engineers (And Think Like One Too)