Author Archives: Megan Jaffarian, Account Director

The Old Millennial: Oxymoron or Opportunity?

5-15_blog146

We have all been hearing it for years now—Millennials have changed everything. The way they shop, work, do business, behave online. It has disrupted B2C and B2B industries alike. And who are these disrupters? Google and Getty implies they are jeans- and beanie-wearing, iPhone-addicted narcissists. Thousands of infographics expand further to illustrate the picture of…

B2B & B2C: Balancing Both – Tips for using duality to your advantage

Megan_1059

I like stuff, a lot. While I know this is not the most insightful introduction, it is true. As a consumer, customer, shopper, fan, and brand loyalist, I am certain that I am targeted by some very savvy B2C marketing professionals and am prime persona for some of these brands. Target and J.Crew definitely have…

Confessions of a Distracted Driver, Part II

152165606_Girl-texting-in-car_500px

Last summer, I made a confession.   I was guilty of being a distracted driver. Six months later, I am still someone who is often over-booking, multitasking, and running late. And not so shockingly, putting my phone away in the car has not helped that. What is shocking, however, is that I don’t care. What I…

Healthy living. There’s an app for that.

1596732_Young-Asian-woman-with-cell-phone-and-laptop-500px

Can technology really help drive healthy behavior change? Fitness Buddy. Fitter Fitness. Lose it! Daily Butt Workout. Those are four of the 5,638 apps that come up in the Apple App Store when searching for “fitness” related apps. With all this (mostly free) fitness assistance, it’s a wonder how anyone with a smartphone would ever…

There’s no synonym for optimism. Using optimism to incite action

How your customer views this might make all the difference.

Hopeful.  Cheerful.  Ready.  Bright.  Innovative. While these words may be used to describe an optimist, there really is no synonym for optimism.  It can be hard to define, and to some degree is quite a subjective concept. So 60 years after Norman Vincent Peale first published it, why is The Power of Positive Thinking still such…

Content Marketing: Why Content Still Rules in a World With Too Much Information

3587059-Modern-Black-Executive-150px

If a Picture Can Say a Thousand Words; How Much Can a Thousand Words Say? In a marketing environment where 140 characters can become front-page news and brand recognition can be driven by a hash-tagged phrase, how is content marketing accounting for over a quarter of marketing budgets in B2B organizations? According to the Content…

Seasonal Behavior Change: How Summer Makes Me More Healthy

baggo2-150px

In April, my behavior change started. The bathing suit insert in my J. Crew catalog. This told me it was time for a behavior change — time to get back on that regular gym schedule and start bringing salads again for lunch. While I don’t consider myself altogether unhealthy year round, March did feature an…

Confessions of a distracted driver.

2675060_Distracted-Driving-150px

I am the consummate distracted driver. As someone who is always over-booking, multitasking, or just plain running late, I have found that driving is a very productive time to catch up. That’s the go-to time to call my college roommate, make dinner reservations, and/or check in with my mom.   Don’t get me started on…

Four steps to a better social media online persona.

You are what you post on social media.

You are what you Tweet. And what you post on Facebook. And what others see and hear about you online in Google searches and LinkedIn look-ups. Do you match your social online persona? What does it all say about you? In looking back at my last couple months of Tweets, Foursquare check-ins and Facebook posts, I’ve found a few…

Author Archives: Megan Jaffarian, Account Director

The Old Millennial: Oxymoron or Opportunity?

5-15_blog146

We have all been hearing it for years now—Millennials have changed everything. The way they shop, work, do business, behave online. It has disrupted B2C and B2B industries alike. And who are these disrupters? Google and Getty implies they are jeans- and beanie-wearing, iPhone-addicted narcissists. Thousands of infographics expand further to illustrate the picture of…

B2B & B2C: Balancing Both – Tips for using duality to your advantage

Megan_1059

I like stuff, a lot. While I know this is not the most insightful introduction, it is true. As a consumer, customer, shopper, fan, and brand loyalist, I am certain that I am targeted by some very savvy B2C marketing professionals and am prime persona for some of these brands. Target and J.Crew definitely have…

Confessions of a Distracted Driver, Part II

152165606_Girl-texting-in-car_500px

Last summer, I made a confession.   I was guilty of being a distracted driver. Six months later, I am still someone who is often over-booking, multitasking, and running late. And not so shockingly, putting my phone away in the car has not helped that. What is shocking, however, is that I don’t care. What I…

Healthy living. There’s an app for that.

1596732_Young-Asian-woman-with-cell-phone-and-laptop-500px

Can technology really help drive healthy behavior change? Fitness Buddy. Fitter Fitness. Lose it! Daily Butt Workout. Those are four of the 5,638 apps that come up in the Apple App Store when searching for “fitness” related apps. With all this (mostly free) fitness assistance, it’s a wonder how anyone with a smartphone would ever…

There’s no synonym for optimism. Using optimism to incite action

How your customer views this might make all the difference.

Hopeful.  Cheerful.  Ready.  Bright.  Innovative. While these words may be used to describe an optimist, there really is no synonym for optimism.  It can be hard to define, and to some degree is quite a subjective concept. So 60 years after Norman Vincent Peale first published it, why is The Power of Positive Thinking still such…

Content Marketing: Why Content Still Rules in a World With Too Much Information

3587059-Modern-Black-Executive-150px

If a Picture Can Say a Thousand Words; How Much Can a Thousand Words Say? In a marketing environment where 140 characters can become front-page news and brand recognition can be driven by a hash-tagged phrase, how is content marketing accounting for over a quarter of marketing budgets in B2B organizations? According to the Content…

Seasonal Behavior Change: How Summer Makes Me More Healthy

baggo2-150px

In April, my behavior change started. The bathing suit insert in my J. Crew catalog. This told me it was time for a behavior change — time to get back on that regular gym schedule and start bringing salads again for lunch. While I don’t consider myself altogether unhealthy year round, March did feature an…

Confessions of a distracted driver.

2675060_Distracted-Driving-150px

I am the consummate distracted driver. As someone who is always over-booking, multitasking, or just plain running late, I have found that driving is a very productive time to catch up. That’s the go-to time to call my college roommate, make dinner reservations, and/or check in with my mom.   Don’t get me started on…

Four steps to a better social media online persona.

You are what you post on social media.

You are what you Tweet. And what you post on Facebook. And what others see and hear about you online in Google searches and LinkedIn look-ups. Do you match your social online persona? What does it all say about you? In looking back at my last couple months of Tweets, Foursquare check-ins and Facebook posts, I’ve found a few…

Author Archives: Megan Jaffarian, Account Director

The Old Millennial: Oxymoron or Opportunity?

5-15_blog146

We have all been hearing it for years now—Millennials have changed everything. The way they shop, work, do business, behave online. It has disrupted B2C and B2B industries alike. And who are these disrupters? Google and Getty implies they are jeans- and beanie-wearing, iPhone-addicted narcissists. Thousands of infographics expand further to illustrate the picture of…

B2B & B2C: Balancing Both – Tips for using duality to your advantage

Megan_1059

I like stuff, a lot. While I know this is not the most insightful introduction, it is true. As a consumer, customer, shopper, fan, and brand loyalist, I am certain that I am targeted by some very savvy B2C marketing professionals and am prime persona for some of these brands. Target and J.Crew definitely have…

Confessions of a Distracted Driver, Part II

152165606_Girl-texting-in-car_500px

Last summer, I made a confession.   I was guilty of being a distracted driver. Six months later, I am still someone who is often over-booking, multitasking, and running late. And not so shockingly, putting my phone away in the car has not helped that. What is shocking, however, is that I don’t care. What I…

Healthy living. There’s an app for that.

1596732_Young-Asian-woman-with-cell-phone-and-laptop-500px

Can technology really help drive healthy behavior change? Fitness Buddy. Fitter Fitness. Lose it! Daily Butt Workout. Those are four of the 5,638 apps that come up in the Apple App Store when searching for “fitness” related apps. With all this (mostly free) fitness assistance, it’s a wonder how anyone with a smartphone would ever…

There’s no synonym for optimism. Using optimism to incite action

How your customer views this might make all the difference.

Hopeful.  Cheerful.  Ready.  Bright.  Innovative. While these words may be used to describe an optimist, there really is no synonym for optimism.  It can be hard to define, and to some degree is quite a subjective concept. So 60 years after Norman Vincent Peale first published it, why is The Power of Positive Thinking still such…

Content Marketing: Why Content Still Rules in a World With Too Much Information

3587059-Modern-Black-Executive-150px

If a Picture Can Say a Thousand Words; How Much Can a Thousand Words Say? In a marketing environment where 140 characters can become front-page news and brand recognition can be driven by a hash-tagged phrase, how is content marketing accounting for over a quarter of marketing budgets in B2B organizations? According to the Content…

Seasonal Behavior Change: How Summer Makes Me More Healthy

baggo2-150px

In April, my behavior change started. The bathing suit insert in my J. Crew catalog. This told me it was time for a behavior change — time to get back on that regular gym schedule and start bringing salads again for lunch. While I don’t consider myself altogether unhealthy year round, March did feature an…

Confessions of a distracted driver.

2675060_Distracted-Driving-150px

I am the consummate distracted driver. As someone who is always over-booking, multitasking, or just plain running late, I have found that driving is a very productive time to catch up. That’s the go-to time to call my college roommate, make dinner reservations, and/or check in with my mom.   Don’t get me started on…

Four steps to a better social media online persona.

You are what you post on social media.

You are what you Tweet. And what you post on Facebook. And what others see and hear about you online in Google searches and LinkedIn look-ups. Do you match your social online persona? What does it all say about you? In looking back at my last couple months of Tweets, Foursquare check-ins and Facebook posts, I’ve found a few…

Author Archives: Megan Jaffarian, Account Director

The Old Millennial: Oxymoron or Opportunity?

5-15_blog146

We have all been hearing it for years now—Millennials have changed everything. The way they shop, work, do business, behave online. It has disrupted B2C and B2B industries alike. And who are these disrupters? Google and Getty implies they are jeans- and beanie-wearing, iPhone-addicted narcissists. Thousands of infographics expand further to illustrate the picture of…

B2B & B2C: Balancing Both – Tips for using duality to your advantage

Megan_1059

I like stuff, a lot. While I know this is not the most insightful introduction, it is true. As a consumer, customer, shopper, fan, and brand loyalist, I am certain that I am targeted by some very savvy B2C marketing professionals and am prime persona for some of these brands. Target and J.Crew definitely have…

Confessions of a Distracted Driver, Part II

152165606_Girl-texting-in-car_500px

Last summer, I made a confession.   I was guilty of being a distracted driver. Six months later, I am still someone who is often over-booking, multitasking, and running late. And not so shockingly, putting my phone away in the car has not helped that. What is shocking, however, is that I don’t care. What I…

Healthy living. There’s an app for that.

1596732_Young-Asian-woman-with-cell-phone-and-laptop-500px

Can technology really help drive healthy behavior change? Fitness Buddy. Fitter Fitness. Lose it! Daily Butt Workout. Those are four of the 5,638 apps that come up in the Apple App Store when searching for “fitness” related apps. With all this (mostly free) fitness assistance, it’s a wonder how anyone with a smartphone would ever…

There’s no synonym for optimism. Using optimism to incite action

How your customer views this might make all the difference.

Hopeful.  Cheerful.  Ready.  Bright.  Innovative. While these words may be used to describe an optimist, there really is no synonym for optimism.  It can be hard to define, and to some degree is quite a subjective concept. So 60 years after Norman Vincent Peale first published it, why is The Power of Positive Thinking still such…

Content Marketing: Why Content Still Rules in a World With Too Much Information

3587059-Modern-Black-Executive-150px

If a Picture Can Say a Thousand Words; How Much Can a Thousand Words Say? In a marketing environment where 140 characters can become front-page news and brand recognition can be driven by a hash-tagged phrase, how is content marketing accounting for over a quarter of marketing budgets in B2B organizations? According to the Content…

Seasonal Behavior Change: How Summer Makes Me More Healthy

baggo2-150px

In April, my behavior change started. The bathing suit insert in my J. Crew catalog. This told me it was time for a behavior change — time to get back on that regular gym schedule and start bringing salads again for lunch. While I don’t consider myself altogether unhealthy year round, March did feature an…

Confessions of a distracted driver.

2675060_Distracted-Driving-150px

I am the consummate distracted driver. As someone who is always over-booking, multitasking, or just plain running late, I have found that driving is a very productive time to catch up. That’s the go-to time to call my college roommate, make dinner reservations, and/or check in with my mom.   Don’t get me started on…

Four steps to a better social media online persona.

You are what you post on social media.

You are what you Tweet. And what you post on Facebook. And what others see and hear about you online in Google searches and LinkedIn look-ups. Do you match your social online persona? What does it all say about you? In looking back at my last couple months of Tweets, Foursquare check-ins and Facebook posts, I’ve found a few…

Author Archives: Megan Jaffarian, Account Director

The Old Millennial: Oxymoron or Opportunity?

5-15_blog146

We have all been hearing it for years now—Millennials have changed everything. The way they shop, work, do business, behave online. It has disrupted B2C and B2B industries alike. And who are these disrupters? Google and Getty implies they are jeans- and beanie-wearing, iPhone-addicted narcissists. Thousands of infographics expand further to illustrate the picture of…

B2B & B2C: Balancing Both – Tips for using duality to your advantage

Megan_1059

I like stuff, a lot. While I know this is not the most insightful introduction, it is true. As a consumer, customer, shopper, fan, and brand loyalist, I am certain that I am targeted by some very savvy B2C marketing professionals and am prime persona for some of these brands. Target and J.Crew definitely have…

Confessions of a Distracted Driver, Part II

152165606_Girl-texting-in-car_500px

Last summer, I made a confession.   I was guilty of being a distracted driver. Six months later, I am still someone who is often over-booking, multitasking, and running late. And not so shockingly, putting my phone away in the car has not helped that. What is shocking, however, is that I don’t care. What I…

Healthy living. There’s an app for that.

1596732_Young-Asian-woman-with-cell-phone-and-laptop-500px

Can technology really help drive healthy behavior change? Fitness Buddy. Fitter Fitness. Lose it! Daily Butt Workout. Those are four of the 5,638 apps that come up in the Apple App Store when searching for “fitness” related apps. With all this (mostly free) fitness assistance, it’s a wonder how anyone with a smartphone would ever…

There’s no synonym for optimism. Using optimism to incite action

How your customer views this might make all the difference.

Hopeful.  Cheerful.  Ready.  Bright.  Innovative. While these words may be used to describe an optimist, there really is no synonym for optimism.  It can be hard to define, and to some degree is quite a subjective concept. So 60 years after Norman Vincent Peale first published it, why is The Power of Positive Thinking still such…

Content Marketing: Why Content Still Rules in a World With Too Much Information

3587059-Modern-Black-Executive-150px

If a Picture Can Say a Thousand Words; How Much Can a Thousand Words Say? In a marketing environment where 140 characters can become front-page news and brand recognition can be driven by a hash-tagged phrase, how is content marketing accounting for over a quarter of marketing budgets in B2B organizations? According to the Content…

Seasonal Behavior Change: How Summer Makes Me More Healthy

baggo2-150px

In April, my behavior change started. The bathing suit insert in my J. Crew catalog. This told me it was time for a behavior change — time to get back on that regular gym schedule and start bringing salads again for lunch. While I don’t consider myself altogether unhealthy year round, March did feature an…

Confessions of a distracted driver.

2675060_Distracted-Driving-150px

I am the consummate distracted driver. As someone who is always over-booking, multitasking, or just plain running late, I have found that driving is a very productive time to catch up. That’s the go-to time to call my college roommate, make dinner reservations, and/or check in with my mom.   Don’t get me started on…

Four steps to a better social media online persona.

You are what you post on social media.

You are what you Tweet. And what you post on Facebook. And what others see and hear about you online in Google searches and LinkedIn look-ups. Do you match your social online persona? What does it all say about you? In looking back at my last couple months of Tweets, Foursquare check-ins and Facebook posts, I’ve found a few…