Author Archives: Tina Clark, Manager, Digital & Social Media Strategy

Social(media)ite digging in to Digital and Social Media Strategy. Love to laugh, brainstorm, create, engage, learn - and bake.

Why Social Advertising Is a Critical Piece of Your Marketing Plan

tinablog

Most businesses understand the importance of an active social media presence. With so many users on social, their audience is there, ready to become aware, engage, visit the website, get great customer service and, (ideally), become loyal customers. While organic social media can be an effective marketing tool (with the right strategy and content), the…

What We Learned at Search School – SEO, SEM and More!

tina_megan_blog_gif-file

By Megan Patrick and Tina Clark As part of Roberts’ commitment to ongoing training and development, we took a class with MarketingProfs called Search Marketing School. The course included 12 sessions on optimizing your website for search, getting quality traffic, and then using testing and analytics to gain insights on your visitors’ behaviors and preferences….

Engaging Your Customers in a Fun Way on Social Media

thumbnail

Social media is a powerful marketing tool. With over 1.7 Billion people on Facebook alone, you can nearly guarantee that your audience is there. Getting the most value out of your social media campaigns begins with determining your objective. Common objectives include: Driving traffic to your website Growing awareness of your brand or product Growing…

Celebrating #WorldEmojiDay in the Business World

IMG_0194

This Sunday is #WorldEmojiDay. Emojis are popular not only because they can be adorable, but because humans process visual information 60,000 times faster than text, and 90% of information transmitted to the brain is visual. I’ve written about micro-engagements and emoji marketing before, but in honor of World Emoji Day, I thought I’d share why—and…

Organic vs. Paid Social Media

Organic_SocialMedia (1)

Social media is social media, right? Well, no. Depending on the context, there can be subtle nuances or vast differences in terms of what content is appropriate. Speaking strictly from the perspective of social for a business or brand (because it should be obvious that using social on a personal level is much more #footlooseandfancyfree),…

Micro-Engagements and Emoji Marketing 😊

emojis

Emojis. I use them, you use them, your mom probably uses them. Actually, according to the 2015 Emoji Report (by Emogi Research Team), 92% of the online population use them (and what’s up with that other 8% ¯\_(ツ)_/¯ ). Why? It’s not a new story – a picture is worth a thousand words. What is…

Lighten Up, Francis. Using Humor in B2B Marketing.

vidstill

Why use humor in B2B marketing? I’ll start to answer that with a question—are your customers human? I’ll assume the answer is yes. Sometimes in B2B marketing, we forget that whether B2C or B2B, it’s all still H2H, human to human. Here are a few key reasons to mix humor into your B2B content marketing…

Instagram Ad Change – How Long is 30 Seconds, Really?

IG_video_ad

Last month, Instagram announced that it will offer 60 second video ads, up from the previous 30 second limit on Instagram video ads. A seemingly small change, but is that additional 30 seconds a lot? It depends, right? If you’re at the Toronto International Film Festival, waiting along the red carpet to meet George Clooney as he…

Crash the Superbowl. Meet the Ketchups. PuppyMonkeyBaby.

customerbowl

Crash the Superbowl. Meet the Ketchups. PuppyMonkeyBaby. The world of Super Bowl viewing is changing … gone are the days of sitting around with friends eating guac and drinking Bud… running to the restroom while football is on so you don’t miss an ad… gone because so many advertisers now pre-release their ads on YouTube…

For B2B, Facebook is The Place to Be

social media users data

While B2B companies are rapidly evolving to see the benefits of social media, many still look only to LinkedIn or Twitter to nurture a presence. And while those two platforms are important, don’t overlook the value of Facebook. While Facebook is largely a place to see pictures of babies and funny cat videos, it is…

Author Archives: Tina Clark, Manager, Digital & Social Media Strategy

Social(media)ite digging in to Digital and Social Media Strategy. Love to laugh, brainstorm, create, engage, learn - and bake.

Why Social Advertising Is a Critical Piece of Your Marketing Plan

tinablog

Most businesses understand the importance of an active social media presence. With so many users on social, their audience is there, ready to become aware, engage, visit the website, get great customer service and, (ideally), become loyal customers. While organic social media can be an effective marketing tool (with the right strategy and content), the…

What We Learned at Search School – SEO, SEM and More!

tina_megan_blog_gif-file

By Megan Patrick and Tina Clark As part of Roberts’ commitment to ongoing training and development, we took a class with MarketingProfs called Search Marketing School. The course included 12 sessions on optimizing your website for search, getting quality traffic, and then using testing and analytics to gain insights on your visitors’ behaviors and preferences….

Engaging Your Customers in a Fun Way on Social Media

thumbnail

Social media is a powerful marketing tool. With over 1.7 Billion people on Facebook alone, you can nearly guarantee that your audience is there. Getting the most value out of your social media campaigns begins with determining your objective. Common objectives include: Driving traffic to your website Growing awareness of your brand or product Growing…

Celebrating #WorldEmojiDay in the Business World

IMG_0194

This Sunday is #WorldEmojiDay. Emojis are popular not only because they can be adorable, but because humans process visual information 60,000 times faster than text, and 90% of information transmitted to the brain is visual. I’ve written about micro-engagements and emoji marketing before, but in honor of World Emoji Day, I thought I’d share why—and…

Organic vs. Paid Social Media

Organic_SocialMedia (1)

Social media is social media, right? Well, no. Depending on the context, there can be subtle nuances or vast differences in terms of what content is appropriate. Speaking strictly from the perspective of social for a business or brand (because it should be obvious that using social on a personal level is much more #footlooseandfancyfree),…

Micro-Engagements and Emoji Marketing 😊

emojis

Emojis. I use them, you use them, your mom probably uses them. Actually, according to the 2015 Emoji Report (by Emogi Research Team), 92% of the online population use them (and what’s up with that other 8% ¯\_(ツ)_/¯ ). Why? It’s not a new story – a picture is worth a thousand words. What is…

Lighten Up, Francis. Using Humor in B2B Marketing.

vidstill

Why use humor in B2B marketing? I’ll start to answer that with a question—are your customers human? I’ll assume the answer is yes. Sometimes in B2B marketing, we forget that whether B2C or B2B, it’s all still H2H, human to human. Here are a few key reasons to mix humor into your B2B content marketing…

Instagram Ad Change – How Long is 30 Seconds, Really?

IG_video_ad

Last month, Instagram announced that it will offer 60 second video ads, up from the previous 30 second limit on Instagram video ads. A seemingly small change, but is that additional 30 seconds a lot? It depends, right? If you’re at the Toronto International Film Festival, waiting along the red carpet to meet George Clooney as he…

Crash the Superbowl. Meet the Ketchups. PuppyMonkeyBaby.

customerbowl

Crash the Superbowl. Meet the Ketchups. PuppyMonkeyBaby. The world of Super Bowl viewing is changing … gone are the days of sitting around with friends eating guac and drinking Bud… running to the restroom while football is on so you don’t miss an ad… gone because so many advertisers now pre-release their ads on YouTube…

For B2B, Facebook is The Place to Be

social media users data

While B2B companies are rapidly evolving to see the benefits of social media, many still look only to LinkedIn or Twitter to nurture a presence. And while those two platforms are important, don’t overlook the value of Facebook. While Facebook is largely a place to see pictures of babies and funny cat videos, it is…

Author Archives: Tina Clark, Manager, Digital & Social Media Strategy

Social(media)ite digging in to Digital and Social Media Strategy. Love to laugh, brainstorm, create, engage, learn - and bake.

Why Social Advertising Is a Critical Piece of Your Marketing Plan

tinablog

Most businesses understand the importance of an active social media presence. With so many users on social, their audience is there, ready to become aware, engage, visit the website, get great customer service and, (ideally), become loyal customers. While organic social media can be an effective marketing tool (with the right strategy and content), the…

What We Learned at Search School – SEO, SEM and More!

tina_megan_blog_gif-file

By Megan Patrick and Tina Clark As part of Roberts’ commitment to ongoing training and development, we took a class with MarketingProfs called Search Marketing School. The course included 12 sessions on optimizing your website for search, getting quality traffic, and then using testing and analytics to gain insights on your visitors’ behaviors and preferences….

Engaging Your Customers in a Fun Way on Social Media

thumbnail

Social media is a powerful marketing tool. With over 1.7 Billion people on Facebook alone, you can nearly guarantee that your audience is there. Getting the most value out of your social media campaigns begins with determining your objective. Common objectives include: Driving traffic to your website Growing awareness of your brand or product Growing…

Celebrating #WorldEmojiDay in the Business World

IMG_0194

This Sunday is #WorldEmojiDay. Emojis are popular not only because they can be adorable, but because humans process visual information 60,000 times faster than text, and 90% of information transmitted to the brain is visual. I’ve written about micro-engagements and emoji marketing before, but in honor of World Emoji Day, I thought I’d share why—and…

Organic vs. Paid Social Media

Organic_SocialMedia (1)

Social media is social media, right? Well, no. Depending on the context, there can be subtle nuances or vast differences in terms of what content is appropriate. Speaking strictly from the perspective of social for a business or brand (because it should be obvious that using social on a personal level is much more #footlooseandfancyfree),…

Micro-Engagements and Emoji Marketing 😊

emojis

Emojis. I use them, you use them, your mom probably uses them. Actually, according to the 2015 Emoji Report (by Emogi Research Team), 92% of the online population use them (and what’s up with that other 8% ¯\_(ツ)_/¯ ). Why? It’s not a new story – a picture is worth a thousand words. What is…

Lighten Up, Francis. Using Humor in B2B Marketing.

vidstill

Why use humor in B2B marketing? I’ll start to answer that with a question—are your customers human? I’ll assume the answer is yes. Sometimes in B2B marketing, we forget that whether B2C or B2B, it’s all still H2H, human to human. Here are a few key reasons to mix humor into your B2B content marketing…

Instagram Ad Change – How Long is 30 Seconds, Really?

IG_video_ad

Last month, Instagram announced that it will offer 60 second video ads, up from the previous 30 second limit on Instagram video ads. A seemingly small change, but is that additional 30 seconds a lot? It depends, right? If you’re at the Toronto International Film Festival, waiting along the red carpet to meet George Clooney as he…

Crash the Superbowl. Meet the Ketchups. PuppyMonkeyBaby.

customerbowl

Crash the Superbowl. Meet the Ketchups. PuppyMonkeyBaby. The world of Super Bowl viewing is changing … gone are the days of sitting around with friends eating guac and drinking Bud… running to the restroom while football is on so you don’t miss an ad… gone because so many advertisers now pre-release their ads on YouTube…

For B2B, Facebook is The Place to Be

social media users data

While B2B companies are rapidly evolving to see the benefits of social media, many still look only to LinkedIn or Twitter to nurture a presence. And while those two platforms are important, don’t overlook the value of Facebook. While Facebook is largely a place to see pictures of babies and funny cat videos, it is…

Author Archives: Tina Clark, Manager, Digital & Social Media Strategy

Social(media)ite digging in to Digital and Social Media Strategy. Love to laugh, brainstorm, create, engage, learn - and bake.

Why Social Advertising Is a Critical Piece of Your Marketing Plan

tinablog

Most businesses understand the importance of an active social media presence. With so many users on social, their audience is there, ready to become aware, engage, visit the website, get great customer service and, (ideally), become loyal customers. While organic social media can be an effective marketing tool (with the right strategy and content), the…

What We Learned at Search School – SEO, SEM and More!

tina_megan_blog_gif-file

By Megan Patrick and Tina Clark As part of Roberts’ commitment to ongoing training and development, we took a class with MarketingProfs called Search Marketing School. The course included 12 sessions on optimizing your website for search, getting quality traffic, and then using testing and analytics to gain insights on your visitors’ behaviors and preferences….

Engaging Your Customers in a Fun Way on Social Media

thumbnail

Social media is a powerful marketing tool. With over 1.7 Billion people on Facebook alone, you can nearly guarantee that your audience is there. Getting the most value out of your social media campaigns begins with determining your objective. Common objectives include: Driving traffic to your website Growing awareness of your brand or product Growing…

Celebrating #WorldEmojiDay in the Business World

IMG_0194

This Sunday is #WorldEmojiDay. Emojis are popular not only because they can be adorable, but because humans process visual information 60,000 times faster than text, and 90% of information transmitted to the brain is visual. I’ve written about micro-engagements and emoji marketing before, but in honor of World Emoji Day, I thought I’d share why—and…

Organic vs. Paid Social Media

Organic_SocialMedia (1)

Social media is social media, right? Well, no. Depending on the context, there can be subtle nuances or vast differences in terms of what content is appropriate. Speaking strictly from the perspective of social for a business or brand (because it should be obvious that using social on a personal level is much more #footlooseandfancyfree),…

Micro-Engagements and Emoji Marketing 😊

emojis

Emojis. I use them, you use them, your mom probably uses them. Actually, according to the 2015 Emoji Report (by Emogi Research Team), 92% of the online population use them (and what’s up with that other 8% ¯\_(ツ)_/¯ ). Why? It’s not a new story – a picture is worth a thousand words. What is…

Lighten Up, Francis. Using Humor in B2B Marketing.

vidstill

Why use humor in B2B marketing? I’ll start to answer that with a question—are your customers human? I’ll assume the answer is yes. Sometimes in B2B marketing, we forget that whether B2C or B2B, it’s all still H2H, human to human. Here are a few key reasons to mix humor into your B2B content marketing…

Instagram Ad Change – How Long is 30 Seconds, Really?

IG_video_ad

Last month, Instagram announced that it will offer 60 second video ads, up from the previous 30 second limit on Instagram video ads. A seemingly small change, but is that additional 30 seconds a lot? It depends, right? If you’re at the Toronto International Film Festival, waiting along the red carpet to meet George Clooney as he…

Crash the Superbowl. Meet the Ketchups. PuppyMonkeyBaby.

customerbowl

Crash the Superbowl. Meet the Ketchups. PuppyMonkeyBaby. The world of Super Bowl viewing is changing … gone are the days of sitting around with friends eating guac and drinking Bud… running to the restroom while football is on so you don’t miss an ad… gone because so many advertisers now pre-release their ads on YouTube…

For B2B, Facebook is The Place to Be

social media users data

While B2B companies are rapidly evolving to see the benefits of social media, many still look only to LinkedIn or Twitter to nurture a presence. And while those two platforms are important, don’t overlook the value of Facebook. While Facebook is largely a place to see pictures of babies and funny cat videos, it is…

Author Archives: Tina Clark, Manager, Digital & Social Media Strategy

Social(media)ite digging in to Digital and Social Media Strategy. Love to laugh, brainstorm, create, engage, learn - and bake.

Why Social Advertising Is a Critical Piece of Your Marketing Plan

tinablog

Most businesses understand the importance of an active social media presence. With so many users on social, their audience is there, ready to become aware, engage, visit the website, get great customer service and, (ideally), become loyal customers. While organic social media can be an effective marketing tool (with the right strategy and content), the…

What We Learned at Search School – SEO, SEM and More!

tina_megan_blog_gif-file

By Megan Patrick and Tina Clark As part of Roberts’ commitment to ongoing training and development, we took a class with MarketingProfs called Search Marketing School. The course included 12 sessions on optimizing your website for search, getting quality traffic, and then using testing and analytics to gain insights on your visitors’ behaviors and preferences….

Engaging Your Customers in a Fun Way on Social Media

thumbnail

Social media is a powerful marketing tool. With over 1.7 Billion people on Facebook alone, you can nearly guarantee that your audience is there. Getting the most value out of your social media campaigns begins with determining your objective. Common objectives include: Driving traffic to your website Growing awareness of your brand or product Growing…

Celebrating #WorldEmojiDay in the Business World

IMG_0194

This Sunday is #WorldEmojiDay. Emojis are popular not only because they can be adorable, but because humans process visual information 60,000 times faster than text, and 90% of information transmitted to the brain is visual. I’ve written about micro-engagements and emoji marketing before, but in honor of World Emoji Day, I thought I’d share why—and…

Organic vs. Paid Social Media

Organic_SocialMedia (1)

Social media is social media, right? Well, no. Depending on the context, there can be subtle nuances or vast differences in terms of what content is appropriate. Speaking strictly from the perspective of social for a business or brand (because it should be obvious that using social on a personal level is much more #footlooseandfancyfree),…

Micro-Engagements and Emoji Marketing 😊

emojis

Emojis. I use them, you use them, your mom probably uses them. Actually, according to the 2015 Emoji Report (by Emogi Research Team), 92% of the online population use them (and what’s up with that other 8% ¯\_(ツ)_/¯ ). Why? It’s not a new story – a picture is worth a thousand words. What is…

Lighten Up, Francis. Using Humor in B2B Marketing.

vidstill

Why use humor in B2B marketing? I’ll start to answer that with a question—are your customers human? I’ll assume the answer is yes. Sometimes in B2B marketing, we forget that whether B2C or B2B, it’s all still H2H, human to human. Here are a few key reasons to mix humor into your B2B content marketing…

Instagram Ad Change – How Long is 30 Seconds, Really?

IG_video_ad

Last month, Instagram announced that it will offer 60 second video ads, up from the previous 30 second limit on Instagram video ads. A seemingly small change, but is that additional 30 seconds a lot? It depends, right? If you’re at the Toronto International Film Festival, waiting along the red carpet to meet George Clooney as he…

Crash the Superbowl. Meet the Ketchups. PuppyMonkeyBaby.

customerbowl

Crash the Superbowl. Meet the Ketchups. PuppyMonkeyBaby. The world of Super Bowl viewing is changing … gone are the days of sitting around with friends eating guac and drinking Bud… running to the restroom while football is on so you don’t miss an ad… gone because so many advertisers now pre-release their ads on YouTube…

For B2B, Facebook is The Place to Be

social media users data

While B2B companies are rapidly evolving to see the benefits of social media, many still look only to LinkedIn or Twitter to nurture a presence. And while those two platforms are important, don’t overlook the value of Facebook. While Facebook is largely a place to see pictures of babies and funny cat videos, it is…