Author Archives: Traci Togias, Account Supervisor

Why Terrible Data Makes Terrible Communications (and What to Do About It)

BAD_DATA_Traci0

Customer and prospect data can be a scary beast. Especially for large organizations, or those with many separate and inconsistent data sources. It’s still spring, so let’s talk about cleaning house. We all know that most customers expect personal attention. And we all roll our eyes at mass emailers and cold callers that give the…

2017 B2B Marketing Predictions: Where Are They Now?

LOOP068

It feels like just yesterday we were closing out on 2016, toasting the ball drop and making improbable resolutions (speaking for myself). But with February coming to a close, it’s time to revisit some of the 2017 B2B marketing predictions that industry leaders made, think about what’s coming true, and plan for what’s coming next….

Why Predictive Analytics Are So Cool (and Powerful)

traci_analytics

“Roughly half of marketing and media executives in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more value out of data, August 2016 research found.” That’s comforting to me because it means there are lots of other marketing technology nerds out there. More importantly,…

Account-Based Marketing Tips and Tactics

Tracis_Bullseye_Blog

Account-based marketing, which the cool kids call ABM, is a strategic approach to marketing, the crux of which is highly targeted communications to specific priority individuals or accounts. Here is ITSMA’s definition: “Treating individual accounts as a market in their own right” A structured approach to developing and implementing highly customized marketing campaigns to markets…

8 B2B LinkedIn Marketing Tips

160510864

LinkedIn is responsible for 80% of all B2B social media leads. It should be an integral part of your marketing strategy and it can clearly have a sizable return if you put the time and effort into it. Keep these tips in mind as you develop, implement, and refine your strategy, and let me know…

Positive Marketing Messages Can Inspire Purchase Decisions

86496084

Every consumer is unique. They each have their own goals, passions, concerns, challenges, moods. As a marketer, you typically can’t control any of those factors. But you can control how you communicate with people and guide the impact you hope your communications have. It feels like the majority of marketing messages out there are meant…

#ThinkContent Takeaways, Told by Inspirational Quotes

photo 5

A few weeks back I had the pleasure of sitting dead center of the front row to soak up content marketing insights from some of the top thinkers in the space at the #ThinkContent conference in NYC, sponsored by NewsCred. Executives from companies including BuzzFeed, YouTube, Chobani, Smirnoff, Xerox, MasterCard, IBM, Droga5 … and the…

Marketing Nation Summit’s Killer Keynotes and Takeaways: Disruption, Personalization, Automation

ttog_-feat

Picture a high-energy gathering of 7,000 marketing professionals, featuring A-list keynote speakers, a showcase of best-in-class partners and solutions, and three full days of learning and inspiration, all set in the beautiful city of San Francisco. Sound too good to be true? Last month I pinched myself as I arrived at the incredible 2015 Marketing…

Top 10 Trends Shaping the Future of the Health Care Industry

461992871-resized

This industry is in the midst of sizable and impactful change. Between constant technology improvements, increasing consumer demand (with more patients than ever covered by health insurance), shifting models of care, and ongoing economic pressures, 2015 is shaping up to be a pivotal change year for health care systems and providers. We’ve pulled together a…

A Look into the Future: B2B Marketing Trends in 2015 (and What You Should Be Doing Now to Get Ahead)

483171893-resize

We’re about to take the plunge into 2015, a brand-new year with brand-new opportunities. As you consider your resolutions, make sure that staying ahead of upcoming B2B marketing trends tops your list. Powerful new technology and strategies will enable marketers to take their efforts to new levels, with improved targeting, smoother automated campaigns, and more…

Author Archives: Traci Togias, Account Supervisor

Why Terrible Data Makes Terrible Communications (and What to Do About It)

BAD_DATA_Traci0

Customer and prospect data can be a scary beast. Especially for large organizations, or those with many separate and inconsistent data sources. It’s still spring, so let’s talk about cleaning house. We all know that most customers expect personal attention. And we all roll our eyes at mass emailers and cold callers that give the…

2017 B2B Marketing Predictions: Where Are They Now?

LOOP068

It feels like just yesterday we were closing out on 2016, toasting the ball drop and making improbable resolutions (speaking for myself). But with February coming to a close, it’s time to revisit some of the 2017 B2B marketing predictions that industry leaders made, think about what’s coming true, and plan for what’s coming next….

Why Predictive Analytics Are So Cool (and Powerful)

traci_analytics

“Roughly half of marketing and media executives in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more value out of data, August 2016 research found.” That’s comforting to me because it means there are lots of other marketing technology nerds out there. More importantly,…

Account-Based Marketing Tips and Tactics

Tracis_Bullseye_Blog

Account-based marketing, which the cool kids call ABM, is a strategic approach to marketing, the crux of which is highly targeted communications to specific priority individuals or accounts. Here is ITSMA’s definition: “Treating individual accounts as a market in their own right” A structured approach to developing and implementing highly customized marketing campaigns to markets…

8 B2B LinkedIn Marketing Tips

160510864

LinkedIn is responsible for 80% of all B2B social media leads. It should be an integral part of your marketing strategy and it can clearly have a sizable return if you put the time and effort into it. Keep these tips in mind as you develop, implement, and refine your strategy, and let me know…

Positive Marketing Messages Can Inspire Purchase Decisions

86496084

Every consumer is unique. They each have their own goals, passions, concerns, challenges, moods. As a marketer, you typically can’t control any of those factors. But you can control how you communicate with people and guide the impact you hope your communications have. It feels like the majority of marketing messages out there are meant…

#ThinkContent Takeaways, Told by Inspirational Quotes

photo 5

A few weeks back I had the pleasure of sitting dead center of the front row to soak up content marketing insights from some of the top thinkers in the space at the #ThinkContent conference in NYC, sponsored by NewsCred. Executives from companies including BuzzFeed, YouTube, Chobani, Smirnoff, Xerox, MasterCard, IBM, Droga5 … and the…

Marketing Nation Summit’s Killer Keynotes and Takeaways: Disruption, Personalization, Automation

ttog_-feat

Picture a high-energy gathering of 7,000 marketing professionals, featuring A-list keynote speakers, a showcase of best-in-class partners and solutions, and three full days of learning and inspiration, all set in the beautiful city of San Francisco. Sound too good to be true? Last month I pinched myself as I arrived at the incredible 2015 Marketing…

Top 10 Trends Shaping the Future of the Health Care Industry

461992871-resized

This industry is in the midst of sizable and impactful change. Between constant technology improvements, increasing consumer demand (with more patients than ever covered by health insurance), shifting models of care, and ongoing economic pressures, 2015 is shaping up to be a pivotal change year for health care systems and providers. We’ve pulled together a…

A Look into the Future: B2B Marketing Trends in 2015 (and What You Should Be Doing Now to Get Ahead)

483171893-resize

We’re about to take the plunge into 2015, a brand-new year with brand-new opportunities. As you consider your resolutions, make sure that staying ahead of upcoming B2B marketing trends tops your list. Powerful new technology and strategies will enable marketers to take their efforts to new levels, with improved targeting, smoother automated campaigns, and more…

Author Archives: Traci Togias, Account Supervisor

Why Terrible Data Makes Terrible Communications (and What to Do About It)

BAD_DATA_Traci0

Customer and prospect data can be a scary beast. Especially for large organizations, or those with many separate and inconsistent data sources. It’s still spring, so let’s talk about cleaning house. We all know that most customers expect personal attention. And we all roll our eyes at mass emailers and cold callers that give the…

2017 B2B Marketing Predictions: Where Are They Now?

LOOP068

It feels like just yesterday we were closing out on 2016, toasting the ball drop and making improbable resolutions (speaking for myself). But with February coming to a close, it’s time to revisit some of the 2017 B2B marketing predictions that industry leaders made, think about what’s coming true, and plan for what’s coming next….

Why Predictive Analytics Are So Cool (and Powerful)

traci_analytics

“Roughly half of marketing and media executives in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more value out of data, August 2016 research found.” That’s comforting to me because it means there are lots of other marketing technology nerds out there. More importantly,…

Account-Based Marketing Tips and Tactics

Tracis_Bullseye_Blog

Account-based marketing, which the cool kids call ABM, is a strategic approach to marketing, the crux of which is highly targeted communications to specific priority individuals or accounts. Here is ITSMA’s definition: “Treating individual accounts as a market in their own right” A structured approach to developing and implementing highly customized marketing campaigns to markets…

8 B2B LinkedIn Marketing Tips

160510864

LinkedIn is responsible for 80% of all B2B social media leads. It should be an integral part of your marketing strategy and it can clearly have a sizable return if you put the time and effort into it. Keep these tips in mind as you develop, implement, and refine your strategy, and let me know…

Positive Marketing Messages Can Inspire Purchase Decisions

86496084

Every consumer is unique. They each have their own goals, passions, concerns, challenges, moods. As a marketer, you typically can’t control any of those factors. But you can control how you communicate with people and guide the impact you hope your communications have. It feels like the majority of marketing messages out there are meant…

#ThinkContent Takeaways, Told by Inspirational Quotes

photo 5

A few weeks back I had the pleasure of sitting dead center of the front row to soak up content marketing insights from some of the top thinkers in the space at the #ThinkContent conference in NYC, sponsored by NewsCred. Executives from companies including BuzzFeed, YouTube, Chobani, Smirnoff, Xerox, MasterCard, IBM, Droga5 … and the…

Marketing Nation Summit’s Killer Keynotes and Takeaways: Disruption, Personalization, Automation

ttog_-feat

Picture a high-energy gathering of 7,000 marketing professionals, featuring A-list keynote speakers, a showcase of best-in-class partners and solutions, and three full days of learning and inspiration, all set in the beautiful city of San Francisco. Sound too good to be true? Last month I pinched myself as I arrived at the incredible 2015 Marketing…

Top 10 Trends Shaping the Future of the Health Care Industry

461992871-resized

This industry is in the midst of sizable and impactful change. Between constant technology improvements, increasing consumer demand (with more patients than ever covered by health insurance), shifting models of care, and ongoing economic pressures, 2015 is shaping up to be a pivotal change year for health care systems and providers. We’ve pulled together a…

A Look into the Future: B2B Marketing Trends in 2015 (and What You Should Be Doing Now to Get Ahead)

483171893-resize

We’re about to take the plunge into 2015, a brand-new year with brand-new opportunities. As you consider your resolutions, make sure that staying ahead of upcoming B2B marketing trends tops your list. Powerful new technology and strategies will enable marketers to take their efforts to new levels, with improved targeting, smoother automated campaigns, and more…

Author Archives: Traci Togias, Account Supervisor

Why Terrible Data Makes Terrible Communications (and What to Do About It)

BAD_DATA_Traci0

Customer and prospect data can be a scary beast. Especially for large organizations, or those with many separate and inconsistent data sources. It’s still spring, so let’s talk about cleaning house. We all know that most customers expect personal attention. And we all roll our eyes at mass emailers and cold callers that give the…

2017 B2B Marketing Predictions: Where Are They Now?

LOOP068

It feels like just yesterday we were closing out on 2016, toasting the ball drop and making improbable resolutions (speaking for myself). But with February coming to a close, it’s time to revisit some of the 2017 B2B marketing predictions that industry leaders made, think about what’s coming true, and plan for what’s coming next….

Why Predictive Analytics Are So Cool (and Powerful)

traci_analytics

“Roughly half of marketing and media executives in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more value out of data, August 2016 research found.” That’s comforting to me because it means there are lots of other marketing technology nerds out there. More importantly,…

Account-Based Marketing Tips and Tactics

Tracis_Bullseye_Blog

Account-based marketing, which the cool kids call ABM, is a strategic approach to marketing, the crux of which is highly targeted communications to specific priority individuals or accounts. Here is ITSMA’s definition: “Treating individual accounts as a market in their own right” A structured approach to developing and implementing highly customized marketing campaigns to markets…

8 B2B LinkedIn Marketing Tips

160510864

LinkedIn is responsible for 80% of all B2B social media leads. It should be an integral part of your marketing strategy and it can clearly have a sizable return if you put the time and effort into it. Keep these tips in mind as you develop, implement, and refine your strategy, and let me know…

Positive Marketing Messages Can Inspire Purchase Decisions

86496084

Every consumer is unique. They each have their own goals, passions, concerns, challenges, moods. As a marketer, you typically can’t control any of those factors. But you can control how you communicate with people and guide the impact you hope your communications have. It feels like the majority of marketing messages out there are meant…

#ThinkContent Takeaways, Told by Inspirational Quotes

photo 5

A few weeks back I had the pleasure of sitting dead center of the front row to soak up content marketing insights from some of the top thinkers in the space at the #ThinkContent conference in NYC, sponsored by NewsCred. Executives from companies including BuzzFeed, YouTube, Chobani, Smirnoff, Xerox, MasterCard, IBM, Droga5 … and the…

Marketing Nation Summit’s Killer Keynotes and Takeaways: Disruption, Personalization, Automation

ttog_-feat

Picture a high-energy gathering of 7,000 marketing professionals, featuring A-list keynote speakers, a showcase of best-in-class partners and solutions, and three full days of learning and inspiration, all set in the beautiful city of San Francisco. Sound too good to be true? Last month I pinched myself as I arrived at the incredible 2015 Marketing…

Top 10 Trends Shaping the Future of the Health Care Industry

461992871-resized

This industry is in the midst of sizable and impactful change. Between constant technology improvements, increasing consumer demand (with more patients than ever covered by health insurance), shifting models of care, and ongoing economic pressures, 2015 is shaping up to be a pivotal change year for health care systems and providers. We’ve pulled together a…

A Look into the Future: B2B Marketing Trends in 2015 (and What You Should Be Doing Now to Get Ahead)

483171893-resize

We’re about to take the plunge into 2015, a brand-new year with brand-new opportunities. As you consider your resolutions, make sure that staying ahead of upcoming B2B marketing trends tops your list. Powerful new technology and strategies will enable marketers to take their efforts to new levels, with improved targeting, smoother automated campaigns, and more…

Author Archives: Traci Togias, Account Supervisor

Why Terrible Data Makes Terrible Communications (and What to Do About It)

BAD_DATA_Traci0

Customer and prospect data can be a scary beast. Especially for large organizations, or those with many separate and inconsistent data sources. It’s still spring, so let’s talk about cleaning house. We all know that most customers expect personal attention. And we all roll our eyes at mass emailers and cold callers that give the…

2017 B2B Marketing Predictions: Where Are They Now?

LOOP068

It feels like just yesterday we were closing out on 2016, toasting the ball drop and making improbable resolutions (speaking for myself). But with February coming to a close, it’s time to revisit some of the 2017 B2B marketing predictions that industry leaders made, think about what’s coming true, and plan for what’s coming next….

Why Predictive Analytics Are So Cool (and Powerful)

traci_analytics

“Roughly half of marketing and media executives in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more value out of data, August 2016 research found.” That’s comforting to me because it means there are lots of other marketing technology nerds out there. More importantly,…

Account-Based Marketing Tips and Tactics

Tracis_Bullseye_Blog

Account-based marketing, which the cool kids call ABM, is a strategic approach to marketing, the crux of which is highly targeted communications to specific priority individuals or accounts. Here is ITSMA’s definition: “Treating individual accounts as a market in their own right” A structured approach to developing and implementing highly customized marketing campaigns to markets…

8 B2B LinkedIn Marketing Tips

160510864

LinkedIn is responsible for 80% of all B2B social media leads. It should be an integral part of your marketing strategy and it can clearly have a sizable return if you put the time and effort into it. Keep these tips in mind as you develop, implement, and refine your strategy, and let me know…

Positive Marketing Messages Can Inspire Purchase Decisions

86496084

Every consumer is unique. They each have their own goals, passions, concerns, challenges, moods. As a marketer, you typically can’t control any of those factors. But you can control how you communicate with people and guide the impact you hope your communications have. It feels like the majority of marketing messages out there are meant…

#ThinkContent Takeaways, Told by Inspirational Quotes

photo 5

A few weeks back I had the pleasure of sitting dead center of the front row to soak up content marketing insights from some of the top thinkers in the space at the #ThinkContent conference in NYC, sponsored by NewsCred. Executives from companies including BuzzFeed, YouTube, Chobani, Smirnoff, Xerox, MasterCard, IBM, Droga5 … and the…

Marketing Nation Summit’s Killer Keynotes and Takeaways: Disruption, Personalization, Automation

ttog_-feat

Picture a high-energy gathering of 7,000 marketing professionals, featuring A-list keynote speakers, a showcase of best-in-class partners and solutions, and three full days of learning and inspiration, all set in the beautiful city of San Francisco. Sound too good to be true? Last month I pinched myself as I arrived at the incredible 2015 Marketing…

Top 10 Trends Shaping the Future of the Health Care Industry

461992871-resized

This industry is in the midst of sizable and impactful change. Between constant technology improvements, increasing consumer demand (with more patients than ever covered by health insurance), shifting models of care, and ongoing economic pressures, 2015 is shaping up to be a pivotal change year for health care systems and providers. We’ve pulled together a…

A Look into the Future: B2B Marketing Trends in 2015 (and What You Should Be Doing Now to Get Ahead)

483171893-resize

We’re about to take the plunge into 2015, a brand-new year with brand-new opportunities. As you consider your resolutions, make sure that staying ahead of upcoming B2B marketing trends tops your list. Powerful new technology and strategies will enable marketers to take their efforts to new levels, with improved targeting, smoother automated campaigns, and more…

Author Archives: Traci Togias, Account Supervisor

Why Terrible Data Makes Terrible Communications (and What to Do About It)

BAD_DATA_Traci0

Customer and prospect data can be a scary beast. Especially for large organizations, or those with many separate and inconsistent data sources. It’s still spring, so let’s talk about cleaning house. We all know that most customers expect personal attention. And we all roll our eyes at mass emailers and cold callers that give the…

2017 B2B Marketing Predictions: Where Are They Now?

LOOP068

It feels like just yesterday we were closing out on 2016, toasting the ball drop and making improbable resolutions (speaking for myself). But with February coming to a close, it’s time to revisit some of the 2017 B2B marketing predictions that industry leaders made, think about what’s coming true, and plan for what’s coming next….

Why Predictive Analytics Are So Cool (and Powerful)

traci_analytics

“Roughly half of marketing and media executives in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more value out of data, August 2016 research found.” That’s comforting to me because it means there are lots of other marketing technology nerds out there. More importantly,…

Account-Based Marketing Tips and Tactics

Tracis_Bullseye_Blog

Account-based marketing, which the cool kids call ABM, is a strategic approach to marketing, the crux of which is highly targeted communications to specific priority individuals or accounts. Here is ITSMA’s definition: “Treating individual accounts as a market in their own right” A structured approach to developing and implementing highly customized marketing campaigns to markets…

8 B2B LinkedIn Marketing Tips

160510864

LinkedIn is responsible for 80% of all B2B social media leads. It should be an integral part of your marketing strategy and it can clearly have a sizable return if you put the time and effort into it. Keep these tips in mind as you develop, implement, and refine your strategy, and let me know…

Positive Marketing Messages Can Inspire Purchase Decisions

86496084

Every consumer is unique. They each have their own goals, passions, concerns, challenges, moods. As a marketer, you typically can’t control any of those factors. But you can control how you communicate with people and guide the impact you hope your communications have. It feels like the majority of marketing messages out there are meant…

#ThinkContent Takeaways, Told by Inspirational Quotes

photo 5

A few weeks back I had the pleasure of sitting dead center of the front row to soak up content marketing insights from some of the top thinkers in the space at the #ThinkContent conference in NYC, sponsored by NewsCred. Executives from companies including BuzzFeed, YouTube, Chobani, Smirnoff, Xerox, MasterCard, IBM, Droga5 … and the…

Marketing Nation Summit’s Killer Keynotes and Takeaways: Disruption, Personalization, Automation

ttog_-feat

Picture a high-energy gathering of 7,000 marketing professionals, featuring A-list keynote speakers, a showcase of best-in-class partners and solutions, and three full days of learning and inspiration, all set in the beautiful city of San Francisco. Sound too good to be true? Last month I pinched myself as I arrived at the incredible 2015 Marketing…

Top 10 Trends Shaping the Future of the Health Care Industry

461992871-resized

This industry is in the midst of sizable and impactful change. Between constant technology improvements, increasing consumer demand (with more patients than ever covered by health insurance), shifting models of care, and ongoing economic pressures, 2015 is shaping up to be a pivotal change year for health care systems and providers. We’ve pulled together a…

A Look into the Future: B2B Marketing Trends in 2015 (and What You Should Be Doing Now to Get Ahead)

483171893-resize

We’re about to take the plunge into 2015, a brand-new year with brand-new opportunities. As you consider your resolutions, make sure that staying ahead of upcoming B2B marketing trends tops your list. Powerful new technology and strategies will enable marketers to take their efforts to new levels, with improved targeting, smoother automated campaigns, and more…

Author Archives: Traci Togias, Account Supervisor

Why Terrible Data Makes Terrible Communications (and What to Do About It)

BAD_DATA_Traci0

Customer and prospect data can be a scary beast. Especially for large organizations, or those with many separate and inconsistent data sources. It’s still spring, so let’s talk about cleaning house. We all know that most customers expect personal attention. And we all roll our eyes at mass emailers and cold callers that give the…

2017 B2B Marketing Predictions: Where Are They Now?

LOOP068

It feels like just yesterday we were closing out on 2016, toasting the ball drop and making improbable resolutions (speaking for myself). But with February coming to a close, it’s time to revisit some of the 2017 B2B marketing predictions that industry leaders made, think about what’s coming true, and plan for what’s coming next….

Why Predictive Analytics Are So Cool (and Powerful)

traci_analytics

“Roughly half of marketing and media executives in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more value out of data, August 2016 research found.” That’s comforting to me because it means there are lots of other marketing technology nerds out there. More importantly,…

Account-Based Marketing Tips and Tactics

Tracis_Bullseye_Blog

Account-based marketing, which the cool kids call ABM, is a strategic approach to marketing, the crux of which is highly targeted communications to specific priority individuals or accounts. Here is ITSMA’s definition: “Treating individual accounts as a market in their own right” A structured approach to developing and implementing highly customized marketing campaigns to markets…

8 B2B LinkedIn Marketing Tips

160510864

LinkedIn is responsible for 80% of all B2B social media leads. It should be an integral part of your marketing strategy and it can clearly have a sizable return if you put the time and effort into it. Keep these tips in mind as you develop, implement, and refine your strategy, and let me know…

Positive Marketing Messages Can Inspire Purchase Decisions

86496084

Every consumer is unique. They each have their own goals, passions, concerns, challenges, moods. As a marketer, you typically can’t control any of those factors. But you can control how you communicate with people and guide the impact you hope your communications have. It feels like the majority of marketing messages out there are meant…

#ThinkContent Takeaways, Told by Inspirational Quotes

photo 5

A few weeks back I had the pleasure of sitting dead center of the front row to soak up content marketing insights from some of the top thinkers in the space at the #ThinkContent conference in NYC, sponsored by NewsCred. Executives from companies including BuzzFeed, YouTube, Chobani, Smirnoff, Xerox, MasterCard, IBM, Droga5 … and the…

Marketing Nation Summit’s Killer Keynotes and Takeaways: Disruption, Personalization, Automation

ttog_-feat

Picture a high-energy gathering of 7,000 marketing professionals, featuring A-list keynote speakers, a showcase of best-in-class partners and solutions, and three full days of learning and inspiration, all set in the beautiful city of San Francisco. Sound too good to be true? Last month I pinched myself as I arrived at the incredible 2015 Marketing…

Top 10 Trends Shaping the Future of the Health Care Industry