Author Archives: Traci Togias, Account Supervisor

Telemedicine: Connecting the Health Care Ecosystem for Health and Financial Benefits

462388591-doctor's-tablet

Telemedicine is sweeping through the health care industry, utilizing the latest technology to break down barriers between patients and caregivers. It’s a powerful trend that enables doctors to easily (and immediately) connect with people when they aren’t able to be in the same location. Devices, platforms, and tools continue to be developed to support telemedicine,…

Social Media: Game-Changing Channels in the B2B Buyer’s Journey

idea-cloud

The B2B buyer’s journey is as close to a strategic roadmap as marketers can get when trying to understand the stages (with corresponding thought processes and actions) that a potential customer moves through. The ultimate goal is to decipher how best to influence these B2B prospects at each of the stages to ensure they purchase…

Performance Objectives & Content Marketing for Changing Behavior

Performance Objectives & Content Marketing for Changing Behavior

“Content marketing” has been deemed a buzzword (or buzzphrase?) by the advertising community. But the people who label it a passing craze, and the marketers who don’t give it due consideration as a strategy to achieve their goals, are doing themselves an injustice. Content marketing can be powerful. Extremely powerful. You just need to understand…

Going Mobile: Keeping Employees Happy and Hardworking … Everywhere (While Maintaining Information Security)

454133003_resize

More of a visual person? Check out the SlideShare. In a conference room. At Panera Bread. While skydiving. No matter where we are or what we’re doing, we have the power to be productive. And though my third example might be a stretch, it’s not completely out of the realm of possibilities, because the tools…

Mind-Blowing B2B Marketing Stats (Part 2) – Content Marketing and Online Video Marketing

BrainSnacks_slide-1-638

Ready for round two? If you read my debut blog post, you may remember your mind was blown by stats about email marketing, digital marketing and social media marketing in the B2B space. The focus of this part 2 post is around content marketing and online video marketing—two more major marketing trends that Katrina Busch…

Mind-Blowing B2B Marketing Stats (Part 1) – Email Marketing, Digital Marketing and Social Media

Check out the Brain Snack presentation on SlideShare.

Marketing has changed more in the past two years than it has in the past 50 (CMO.com). At this out-of-control pace, it is vital for marketers to stay on top of the latest trends in order to survive. If we want to have a chance at reaching our audience of decision makers, we need to…

Author Archives: Traci Togias, Account Supervisor

Telemedicine: Connecting the Health Care Ecosystem for Health and Financial Benefits

462388591-doctor's-tablet

Telemedicine is sweeping through the health care industry, utilizing the latest technology to break down barriers between patients and caregivers. It’s a powerful trend that enables doctors to easily (and immediately) connect with people when they aren’t able to be in the same location. Devices, platforms, and tools continue to be developed to support telemedicine,…

Social Media: Game-Changing Channels in the B2B Buyer’s Journey

idea-cloud

The B2B buyer’s journey is as close to a strategic roadmap as marketers can get when trying to understand the stages (with corresponding thought processes and actions) that a potential customer moves through. The ultimate goal is to decipher how best to influence these B2B prospects at each of the stages to ensure they purchase…

Performance Objectives & Content Marketing for Changing Behavior

Performance Objectives & Content Marketing for Changing Behavior

“Content marketing” has been deemed a buzzword (or buzzphrase?) by the advertising community. But the people who label it a passing craze, and the marketers who don’t give it due consideration as a strategy to achieve their goals, are doing themselves an injustice. Content marketing can be powerful. Extremely powerful. You just need to understand…

Going Mobile: Keeping Employees Happy and Hardworking … Everywhere (While Maintaining Information Security)

454133003_resize

More of a visual person? Check out the SlideShare. In a conference room. At Panera Bread. While skydiving. No matter where we are or what we’re doing, we have the power to be productive. And though my third example might be a stretch, it’s not completely out of the realm of possibilities, because the tools…

Mind-Blowing B2B Marketing Stats (Part 2) – Content Marketing and Online Video Marketing

BrainSnacks_slide-1-638

Ready for round two? If you read my debut blog post, you may remember your mind was blown by stats about email marketing, digital marketing and social media marketing in the B2B space. The focus of this part 2 post is around content marketing and online video marketing—two more major marketing trends that Katrina Busch…

Mind-Blowing B2B Marketing Stats (Part 1) – Email Marketing, Digital Marketing and Social Media

Check out the Brain Snack presentation on SlideShare.

Marketing has changed more in the past two years than it has in the past 50 (CMO.com). At this out-of-control pace, it is vital for marketers to stay on top of the latest trends in order to survive. If we want to have a chance at reaching our audience of decision makers, we need to…

Author Archives: Traci Togias, Account Supervisor

Telemedicine: Connecting the Health Care Ecosystem for Health and Financial Benefits

462388591-doctor's-tablet

Telemedicine is sweeping through the health care industry, utilizing the latest technology to break down barriers between patients and caregivers. It’s a powerful trend that enables doctors to easily (and immediately) connect with people when they aren’t able to be in the same location. Devices, platforms, and tools continue to be developed to support telemedicine,…

Social Media: Game-Changing Channels in the B2B Buyer’s Journey

idea-cloud

The B2B buyer’s journey is as close to a strategic roadmap as marketers can get when trying to understand the stages (with corresponding thought processes and actions) that a potential customer moves through. The ultimate goal is to decipher how best to influence these B2B prospects at each of the stages to ensure they purchase…

Performance Objectives & Content Marketing for Changing Behavior

Performance Objectives & Content Marketing for Changing Behavior

“Content marketing” has been deemed a buzzword (or buzzphrase?) by the advertising community. But the people who label it a passing craze, and the marketers who don’t give it due consideration as a strategy to achieve their goals, are doing themselves an injustice. Content marketing can be powerful. Extremely powerful. You just need to understand…

Going Mobile: Keeping Employees Happy and Hardworking … Everywhere (While Maintaining Information Security)

454133003_resize

More of a visual person? Check out the SlideShare. In a conference room. At Panera Bread. While skydiving. No matter where we are or what we’re doing, we have the power to be productive. And though my third example might be a stretch, it’s not completely out of the realm of possibilities, because the tools…

Mind-Blowing B2B Marketing Stats (Part 2) – Content Marketing and Online Video Marketing

BrainSnacks_slide-1-638

Ready for round two? If you read my debut blog post, you may remember your mind was blown by stats about email marketing, digital marketing and social media marketing in the B2B space. The focus of this part 2 post is around content marketing and online video marketing—two more major marketing trends that Katrina Busch…

Mind-Blowing B2B Marketing Stats (Part 1) – Email Marketing, Digital Marketing and Social Media

Check out the Brain Snack presentation on SlideShare.

Marketing has changed more in the past two years than it has in the past 50 (CMO.com). At this out-of-control pace, it is vital for marketers to stay on top of the latest trends in order to survive. If we want to have a chance at reaching our audience of decision makers, we need to…

Author Archives: Traci Togias, Account Supervisor

Telemedicine: Connecting the Health Care Ecosystem for Health and Financial Benefits

462388591-doctor's-tablet

Telemedicine is sweeping through the health care industry, utilizing the latest technology to break down barriers between patients and caregivers. It’s a powerful trend that enables doctors to easily (and immediately) connect with people when they aren’t able to be in the same location. Devices, platforms, and tools continue to be developed to support telemedicine,…

Social Media: Game-Changing Channels in the B2B Buyer’s Journey

idea-cloud

The B2B buyer’s journey is as close to a strategic roadmap as marketers can get when trying to understand the stages (with corresponding thought processes and actions) that a potential customer moves through. The ultimate goal is to decipher how best to influence these B2B prospects at each of the stages to ensure they purchase…

Performance Objectives & Content Marketing for Changing Behavior

Performance Objectives & Content Marketing for Changing Behavior

“Content marketing” has been deemed a buzzword (or buzzphrase?) by the advertising community. But the people who label it a passing craze, and the marketers who don’t give it due consideration as a strategy to achieve their goals, are doing themselves an injustice. Content marketing can be powerful. Extremely powerful. You just need to understand…

Going Mobile: Keeping Employees Happy and Hardworking … Everywhere (While Maintaining Information Security)

454133003_resize

More of a visual person? Check out the SlideShare. In a conference room. At Panera Bread. While skydiving. No matter where we are or what we’re doing, we have the power to be productive. And though my third example might be a stretch, it’s not completely out of the realm of possibilities, because the tools…

Mind-Blowing B2B Marketing Stats (Part 2) – Content Marketing and Online Video Marketing

BrainSnacks_slide-1-638

Ready for round two? If you read my debut blog post, you may remember your mind was blown by stats about email marketing, digital marketing and social media marketing in the B2B space. The focus of this part 2 post is around content marketing and online video marketing—two more major marketing trends that Katrina Busch…

Mind-Blowing B2B Marketing Stats (Part 1) – Email Marketing, Digital Marketing and Social Media

Check out the Brain Snack presentation on SlideShare.

Marketing has changed more in the past two years than it has in the past 50 (CMO.com). At this out-of-control pace, it is vital for marketers to stay on top of the latest trends in order to survive. If we want to have a chance at reaching our audience of decision makers, we need to…

Author Archives: Traci Togias, Account Supervisor

Telemedicine: Connecting the Health Care Ecosystem for Health and Financial Benefits

462388591-doctor's-tablet

Telemedicine is sweeping through the health care industry, utilizing the latest technology to break down barriers between patients and caregivers. It’s a powerful trend that enables doctors to easily (and immediately) connect with people when they aren’t able to be in the same location. Devices, platforms, and tools continue to be developed to support telemedicine,…

Social Media: Game-Changing Channels in the B2B Buyer’s Journey

idea-cloud

The B2B buyer’s journey is as close to a strategic roadmap as marketers can get when trying to understand the stages (with corresponding thought processes and actions) that a potential customer moves through. The ultimate goal is to decipher how best to influence these B2B prospects at each of the stages to ensure they purchase…

Performance Objectives & Content Marketing for Changing Behavior

Performance Objectives & Content Marketing for Changing Behavior

“Content marketing” has been deemed a buzzword (or buzzphrase?) by the advertising community. But the people who label it a passing craze, and the marketers who don’t give it due consideration as a strategy to achieve their goals, are doing themselves an injustice. Content marketing can be powerful. Extremely powerful. You just need to understand…

Going Mobile: Keeping Employees Happy and Hardworking … Everywhere (While Maintaining Information Security)

454133003_resize

More of a visual person? Check out the SlideShare. In a conference room. At Panera Bread. While skydiving. No matter where we are or what we’re doing, we have the power to be productive. And though my third example might be a stretch, it’s not completely out of the realm of possibilities, because the tools…

Mind-Blowing B2B Marketing Stats (Part 2) – Content Marketing and Online Video Marketing

BrainSnacks_slide-1-638

Ready for round two? If you read my debut blog post, you may remember your mind was blown by stats about email marketing, digital marketing and social media marketing in the B2B space. The focus of this part 2 post is around content marketing and online video marketing—two more major marketing trends that Katrina Busch…

Mind-Blowing B2B Marketing Stats (Part 1) – Email Marketing, Digital Marketing and Social Media

Check out the Brain Snack presentation on SlideShare.

Marketing has changed more in the past two years than it has in the past 50 (CMO.com). At this out-of-control pace, it is vital for marketers to stay on top of the latest trends in order to survive. If we want to have a chance at reaching our audience of decision makers, we need to…

Author Archives: Traci Togias, Account Supervisor

Telemedicine: Connecting the Health Care Ecosystem for Health and Financial Benefits

462388591-doctor's-tablet

Telemedicine is sweeping through the health care industry, utilizing the latest technology to break down barriers between patients and caregivers. It’s a powerful trend that enables doctors to easily (and immediately) connect with people when they aren’t able to be in the same location. Devices, platforms, and tools continue to be developed to support telemedicine,…

Social Media: Game-Changing Channels in the B2B Buyer’s Journey

idea-cloud

The B2B buyer’s journey is as close to a strategic roadmap as marketers can get when trying to understand the stages (with corresponding thought processes and actions) that a potential customer moves through. The ultimate goal is to decipher how best to influence these B2B prospects at each of the stages to ensure they purchase…

Performance Objectives & Content Marketing for Changing Behavior

Performance Objectives & Content Marketing for Changing Behavior

“Content marketing” has been deemed a buzzword (or buzzphrase?) by the advertising community. But the people who label it a passing craze, and the marketers who don’t give it due consideration as a strategy to achieve their goals, are doing themselves an injustice. Content marketing can be powerful. Extremely powerful. You just need to understand…

Going Mobile: Keeping Employees Happy and Hardworking … Everywhere (While Maintaining Information Security)

454133003_resize

More of a visual person? Check out the SlideShare. In a conference room. At Panera Bread. While skydiving. No matter where we are or what we’re doing, we have the power to be productive. And though my third example might be a stretch, it’s not completely out of the realm of possibilities, because the tools…

Mind-Blowing B2B Marketing Stats (Part 2) – Content Marketing and Online Video Marketing

BrainSnacks_slide-1-638

Ready for round two? If you read my debut blog post, you may remember your mind was blown by stats about email marketing, digital marketing and social media marketing in the B2B space. The focus of this part 2 post is around content marketing and online video marketing—two more major marketing trends that Katrina Busch…

Mind-Blowing B2B Marketing Stats (Part 1) – Email Marketing, Digital Marketing and Social Media

Check out the Brain Snack presentation on SlideShare.

Marketing has changed more in the past two years than it has in the past 50 (CMO.com). At this out-of-control pace, it is vital for marketers to stay on top of the latest trends in order to survive. If we want to have a chance at reaching our audience of decision makers, we need to…

Author Archives: Traci Togias, Account Supervisor

Telemedicine: Connecting the Health Care Ecosystem for Health and Financial Benefits

462388591-doctor's-tablet

Telemedicine is sweeping through the health care industry, utilizing the latest technology to break down barriers between patients and caregivers. It’s a powerful trend that enables doctors to easily (and immediately) connect with people when they aren’t able to be in the same location. Devices, platforms, and tools continue to be developed to support telemedicine,…

Social Media: Game-Changing Channels in the B2B Buyer’s Journey

idea-cloud

The B2B buyer’s journey is as close to a strategic roadmap as marketers can get when trying to understand the stages (with corresponding thought processes and actions) that a potential customer moves through. The ultimate goal is to decipher how best to influence these B2B prospects at each of the stages to ensure they purchase…

Performance Objectives & Content Marketing for Changing Behavior

Performance Objectives & Content Marketing for Changing Behavior

“Content marketing” has been deemed a buzzword (or buzzphrase?) by the advertising community. But the people who label it a passing craze, and the marketers who don’t give it due consideration as a strategy to achieve their goals, are doing themselves an injustice. Content marketing can be powerful. Extremely powerful. You just need to understand…

Going Mobile: Keeping Employees Happy and Hardworking … Everywhere (While Maintaining Information Security)

454133003_resize

More of a visual person? Check out the SlideShare. In a conference room. At Panera Bread. While skydiving. No matter where we are or what we’re doing, we have the power to be productive. And though my third example might be a stretch, it’s not completely out of the realm of possibilities, because the tools…

Mind-Blowing B2B Marketing Stats (Part 2) – Content Marketing and Online Video Marketing

BrainSnacks_slide-1-638

Ready for round two? If you read my debut blog post, you may remember your mind was blown by stats about email marketing, digital marketing and social media marketing in the B2B space. The focus of this part 2 post is around content marketing and online video marketing—two more major marketing trends that Katrina Busch…

Mind-Blowing B2B Marketing Stats (Part 1) – Email Marketing, Digital Marketing and Social Media

Check out the Brain Snack presentation on SlideShare.

Marketing has changed more in the past two years than it has in the past 50 (CMO.com). At this out-of-control pace, it is vital for marketers to stay on top of the latest trends in order to survive. If we want to have a chance at reaching our audience of decision makers, we need to…