Category Archives: B2B

On the Bleeding Edge of Buzzwords in B2B

justin_6-13

Calendarize. Diarize. Open the kimono. Deferred success. Air cover. Right-sizing. Buzzwords and jargon get a bad rap. And for the most part, it’s warranted. They’re overused, overly contrived, and often eye roll-worthy. The goal of advertising is to simplify a message to reach the point of utmost persuasive clarity. And that means keeping buzzwords to…

Reach the C-suite? Learn to swim with whales.

Weekly Blog0

Before you jump in and join the throngs of marketers searching to connect with C-levels, you need to do your homework first. Reaching the elusive audience known as the C-suite is one of the most sought after, targeted audiences in the business world—every business, salesperson, thought leader, content marketer, and subject matter expert wants something from the C-suite: attention, resources, approval, buy-in, mind share, and of course, budget….

Investing in Mental Health: Why It’s Important for Your Business

GINA

May, or Mental Health Awareness month, might be over, but that doesn’t mean we have to end the conversation. I’m not going to drone on about what you can do to improve your mental health—you know what you need to do—I’m going to take it a step further and talk about mental health as an…

Why Terrible Data Makes Terrible Communications (and What to Do About It)

BAD_DATA_Traci0

Customer and prospect data can be a scary beast. Especially for large organizations, or those with many separate and inconsistent data sources. It’s still spring, so let’s talk about cleaning house. We all know that most customers expect personal attention. And we all roll our eyes at mass emailers and cold callers that give the…

Welcome to my brand campaign, [Fname].

JIll_4-19124

People signed up to receive communications from your organization. Now what? According to Janet Choi from Customer.io, you’ve got to write the perfect welcome email. Why welcome emails rock: They’re opened 4x more and clicked in 5x more than average promotional email rates. It’s all about first impressions, folks. That first correspondence determines how warm,…

Top 5 2017 Social Media Predictions—How do they shape up?

Weekly-Blog_1128

At the end of each year, experts in every industry take out their crystal balls to try to predict the biggest trends of the next year. But in the world of social media, things can change pretty rapidly. I wanted to check in on some of the top 2017 social media predictions and see how…

My keys to success: ignorance, persistence and dumb luck.

BILL-Blog_1214

It’s not every day you get to talk to over a hundred professionals about how ignorant you are and get a hearty round of applause. But last Friday, I spoke to an audience of about 100 executive MBA graduates at the Rochester Institute of Technology’s annual “Sharpen the Saw” event. The annual day-long event is built on one…

Advice to brand marketers: think like a kid again.

KBECK053

I’m firm believer that you should look for inspiration everywhere. Some of the best ideas come while you’re in the shower, cooking a feast or driving home from work. As a marketer, it’s your job to make connections between the life we live and the products that surround us. The world has lot to offer…

3 Simple Tips to Hire (and Retain) Outstanding Millennial Talent

GINA

Stereotype: A widely held but fixed and oversimplified image or idea of a particular type of person or thing. To the outside world, Millennials have a sense of entitlement—they’re lazy, don’t want to work, and switch jobs regularly (according to LinkedIn, Millennials job-hop four times in the first decade after graduation). But for the majority…

2017 B2B Marketing Predictions: Where Are They Now?

LOOP068

It feels like just yesterday we were closing out on 2016, toasting the ball drop and making improbable resolutions (speaking for myself). But with February coming to a close, it’s time to revisit some of the 2017 B2B marketing predictions that industry leaders made, think about what’s coming true, and plan for what’s coming next….

Category Archives: B2B

On the Bleeding Edge of Buzzwords in B2B

justin_6-13

Calendarize. Diarize. Open the kimono. Deferred success. Air cover. Right-sizing. Buzzwords and jargon get a bad rap. And for the most part, it’s warranted. They’re overused, overly contrived, and often eye roll-worthy. The goal of advertising is to simplify a message to reach the point of utmost persuasive clarity. And that means keeping buzzwords to…

Reach the C-suite? Learn to swim with whales.

Weekly Blog0

Before you jump in and join the throngs of marketers searching to connect with C-levels, you need to do your homework first. Reaching the elusive audience known as the C-suite is one of the most sought after, targeted audiences in the business world—every business, salesperson, thought leader, content marketer, and subject matter expert wants something from the C-suite: attention, resources, approval, buy-in, mind share, and of course, budget….

Investing in Mental Health: Why It’s Important for Your Business

GINA

May, or Mental Health Awareness month, might be over, but that doesn’t mean we have to end the conversation. I’m not going to drone on about what you can do to improve your mental health—you know what you need to do—I’m going to take it a step further and talk about mental health as an…

Why Terrible Data Makes Terrible Communications (and What to Do About It)

BAD_DATA_Traci0

Customer and prospect data can be a scary beast. Especially for large organizations, or those with many separate and inconsistent data sources. It’s still spring, so let’s talk about cleaning house. We all know that most customers expect personal attention. And we all roll our eyes at mass emailers and cold callers that give the…

Welcome to my brand campaign, [Fname].

JIll_4-19124

People signed up to receive communications from your organization. Now what? According to Janet Choi from Customer.io, you’ve got to write the perfect welcome email. Why welcome emails rock: They’re opened 4x more and clicked in 5x more than average promotional email rates. It’s all about first impressions, folks. That first correspondence determines how warm,…

Top 5 2017 Social Media Predictions—How do they shape up?

Weekly-Blog_1128

At the end of each year, experts in every industry take out their crystal balls to try to predict the biggest trends of the next year. But in the world of social media, things can change pretty rapidly. I wanted to check in on some of the top 2017 social media predictions and see how…

My keys to success: ignorance, persistence and dumb luck.

BILL-Blog_1214

It’s not every day you get to talk to over a hundred professionals about how ignorant you are and get a hearty round of applause. But last Friday, I spoke to an audience of about 100 executive MBA graduates at the Rochester Institute of Technology’s annual “Sharpen the Saw” event. The annual day-long event is built on one…

Advice to brand marketers: think like a kid again.

KBECK053

I’m firm believer that you should look for inspiration everywhere. Some of the best ideas come while you’re in the shower, cooking a feast or driving home from work. As a marketer, it’s your job to make connections between the life we live and the products that surround us. The world has lot to offer…

3 Simple Tips to Hire (and Retain) Outstanding Millennial Talent

GINA

Stereotype: A widely held but fixed and oversimplified image or idea of a particular type of person or thing. To the outside world, Millennials have a sense of entitlement—they’re lazy, don’t want to work, and switch jobs regularly (according to LinkedIn, Millennials job-hop four times in the first decade after graduation). But for the majority…

2017 B2B Marketing Predictions: Where Are They Now?

LOOP068

It feels like just yesterday we were closing out on 2016, toasting the ball drop and making improbable resolutions (speaking for myself). But with February coming to a close, it’s time to revisit some of the 2017 B2B marketing predictions that industry leaders made, think about what’s coming true, and plan for what’s coming next….