Category Archives: B2B Public Relations

Top 5 2017 Social Media Predictions—How do they shape up?

Weekly-Blog_1128

At the end of each year, experts in every industry take out their crystal balls to try to predict the biggest trends of the next year. But in the world of social media, things can change pretty rapidly. I wanted to check in on some of the top 2017 social media predictions and see how…

Super Bowl Advertising: Red Zone to End Zone

CUSTOMERBOWL043

What’s everyone at your office talking about this morning? That huge come from behind win by the Patriots? Mr. Clean’s new dance moves? Or whether the Snickers live commercial was an intentional disaster? The Super Bowl is one of the biggest annual events in American culture. Regardless, whether you love, hate or feel nothing towards…

Simple Planning Value-Adds for a Great Year

michelle077

It’s a new year! Hooray! Out with the old and in with the new. A chance to redefine your marcom strategy and brand messaging and bring some new ideas to the table to drive better business throughout the year. The first few months of the year are some of my favorite. It’s the time of…

Is Twitter Dead? Here’s What You Missed at #UpstateSocial16

blog_gif-file

This past weekend, I attended the Upstate Social Sessions along with some of the best minds in social media. If you couldn’t make it, I’ve boiled down the day-long conference into a few bite-sized trends. VIDEO, VÍDEO, VIDÉO Did I even have to mention it? Studies show it will make up 80% of consumer internet…

Planning for Disaster. Or, When the Hurricane Hits

michelle-disaster-planning

On Friday, as Hurricane Matthew was barreling into the South East coast, one of my clients mentioned they would be exhibiting at a conference in Florida in a little over a week and wanted to drum up some media interviews and foot traffic for their booth. Of course the first question I wanted to answer…

Can B2B Marketing Ever Be As Hip As Hamilton?

brian-hamilton

History is boring, right? I mean, for most people, the word history connotes big, dense books and long, dull lectures. There are nuggets or quotes that might capture your interest. But for the most part, it sounds daunting. That’s how some marketers may feel about B2B. Of course, there are compelling business letters. Dynamic airport…

3 Ways Technology Keeps Seniors Connected

nalw-gregg

As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Left Brain Thinkers: Unraveling the Industrial Engineer’s Buyer’s Journey

gregg-8-15

Engineers are a different breed from the rest of us. They are data-driven decision makers who like to be in control and favor a consistent routine. These builders and makers want to understand how and why things work and are often drawn to the latest tech gadgets. Today’s modern industrial engineer has more barriers to…

The Pokemon Go Effect: How It Can Work in the World of B2B

Madeleine_blog

I haven’t downloaded the Pokemon Go app just yet (I have to admit, I was more of an Arthur kind of kid myself) but even I can’t deny the immediate, widespread effect the game has had. Wherever you go, you see groups of people walking down the street, looking up and down at their phones…

Meet Today’s Modern Engineer

Gregg_August_Blog

What do you think of when you hear the term engineer? Well if you are like many of us, you likely start by thinking of an older man. Typically an introvert, math-savvy, pocket protector wearing, problem solver who likes to create things ranging from planes and bridges to developing software code to operate some of…

Category Archives: B2B Public Relations

Top 5 2017 Social Media Predictions—How do they shape up?

Weekly-Blog_1128

At the end of each year, experts in every industry take out their crystal balls to try to predict the biggest trends of the next year. But in the world of social media, things can change pretty rapidly. I wanted to check in on some of the top 2017 social media predictions and see how…

Super Bowl Advertising: Red Zone to End Zone

CUSTOMERBOWL043

What’s everyone at your office talking about this morning? That huge come from behind win by the Patriots? Mr. Clean’s new dance moves? Or whether the Snickers live commercial was an intentional disaster? The Super Bowl is one of the biggest annual events in American culture. Regardless, whether you love, hate or feel nothing towards…

Simple Planning Value-Adds for a Great Year

michelle077

It’s a new year! Hooray! Out with the old and in with the new. A chance to redefine your marcom strategy and brand messaging and bring some new ideas to the table to drive better business throughout the year. The first few months of the year are some of my favorite. It’s the time of…

Is Twitter Dead? Here’s What You Missed at #UpstateSocial16

blog_gif-file

This past weekend, I attended the Upstate Social Sessions along with some of the best minds in social media. If you couldn’t make it, I’ve boiled down the day-long conference into a few bite-sized trends. VIDEO, VÍDEO, VIDÉO Did I even have to mention it? Studies show it will make up 80% of consumer internet…

Planning for Disaster. Or, When the Hurricane Hits

michelle-disaster-planning

On Friday, as Hurricane Matthew was barreling into the South East coast, one of my clients mentioned they would be exhibiting at a conference in Florida in a little over a week and wanted to drum up some media interviews and foot traffic for their booth. Of course the first question I wanted to answer…

Can B2B Marketing Ever Be As Hip As Hamilton?

brian-hamilton

History is boring, right? I mean, for most people, the word history connotes big, dense books and long, dull lectures. There are nuggets or quotes that might capture your interest. But for the most part, it sounds daunting. That’s how some marketers may feel about B2B. Of course, there are compelling business letters. Dynamic airport…

3 Ways Technology Keeps Seniors Connected

nalw-gregg

As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Left Brain Thinkers: Unraveling the Industrial Engineer’s Buyer’s Journey

gregg-8-15

Engineers are a different breed from the rest of us. They are data-driven decision makers who like to be in control and favor a consistent routine. These builders and makers want to understand how and why things work and are often drawn to the latest tech gadgets. Today’s modern industrial engineer has more barriers to…

The Pokemon Go Effect: How It Can Work in the World of B2B

Madeleine_blog

I haven’t downloaded the Pokemon Go app just yet (I have to admit, I was more of an Arthur kind of kid myself) but even I can’t deny the immediate, widespread effect the game has had. Wherever you go, you see groups of people walking down the street, looking up and down at their phones…

Meet Today’s Modern Engineer

Gregg_August_Blog

What do you think of when you hear the term engineer? Well if you are like many of us, you likely start by thinking of an older man. Typically an introvert, math-savvy, pocket protector wearing, problem solver who likes to create things ranging from planes and bridges to developing software code to operate some of…