Category Archives: B2B Public Relations

What makes engineers tick? And why you should care.

14898_cover

There’s a well-known legendary back and forth that supposedly occurred between the two iconic American novelists F. Scott Fitzgerald and Ernest Hemingway. According to the literati, it went something like this: Fitzgerald: ”The rich are different than us.” To which Hemingway replied, “Yes, they have more money.” As it turns out, engineers are different from…

Snapchat Gets Serious About Business Marketing

Haley_Snapchat

Snapchat is no longer just an app for teens and tweens to send “disappearing” pictures to their friends. With over 100 million daily users and nearly 400 million snaps sent per day, Snapchat is becoming a fundamental base for marketing around the world. Unlike Facebook or Instagram, Snapchat is a platform, like Twitter, where posting…

How To Be Newsworthy: 4 Tips for Health, Wealth & B2B

Chelsea_Tips_for_Newsworthy

Unless you are a Kardashian, a Jenner, a political controversy or an environmental disaster, being newsworthy probably doesn’t come naturally to you and your business. Especially in the worlds of healthcare, financial services and business-to-business … things can seem pretty dry. But fear not! While you may not have juicy details to leak (I’d argue…

Celebrating Local and Making Change: 2016 AMA Pinnacle Awards

BigDogsGroup_4C

Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…

Fiduciary Rule Aftershock: Communication Considerations for Financial Services Brands

510965424

Lost in the mainstream press was last week’s announcement from the Department of Labor issuing new protections for investors addressing conflicts of interest in retirement advice. What is widely known in the investment industry as the “Fiduciary Rule” has been met with much hand-wringing over the past several months by large financial institutions and for…

Hannover Messe 2016 Preview: Two Industrial Trends Powering New Innovation

gregg_blog_main

Germany’s annual Hannover Messe industrial show is largely recognized as the “world’s leading industrial trade fair” bringing together the industry’s innovation leaders showcasing advances in manufacturing and technical progress. This year’s 2016 event kicked off with a “preview” in late January for 40 industrial engineering and technical sector companies and dozens of global trade media…

Category Archives: B2B Public Relations

What makes engineers tick? And why you should care.

14898_cover

There’s a well-known legendary back and forth that supposedly occurred between the two iconic American novelists F. Scott Fitzgerald and Ernest Hemingway. According to the literati, it went something like this: Fitzgerald: ”The rich are different than us.” To which Hemingway replied, “Yes, they have more money.” As it turns out, engineers are different from…

Snapchat Gets Serious About Business Marketing

Haley_Snapchat

Snapchat is no longer just an app for teens and tweens to send “disappearing” pictures to their friends. With over 100 million daily users and nearly 400 million snaps sent per day, Snapchat is becoming a fundamental base for marketing around the world. Unlike Facebook or Instagram, Snapchat is a platform, like Twitter, where posting…

How To Be Newsworthy: 4 Tips for Health, Wealth & B2B

Chelsea_Tips_for_Newsworthy

Unless you are a Kardashian, a Jenner, a political controversy or an environmental disaster, being newsworthy probably doesn’t come naturally to you and your business. Especially in the worlds of healthcare, financial services and business-to-business … things can seem pretty dry. But fear not! While you may not have juicy details to leak (I’d argue…

Celebrating Local and Making Change: 2016 AMA Pinnacle Awards

BigDogsGroup_4C

Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…

Fiduciary Rule Aftershock: Communication Considerations for Financial Services Brands

510965424

Lost in the mainstream press was last week’s announcement from the Department of Labor issuing new protections for investors addressing conflicts of interest in retirement advice. What is widely known in the investment industry as the “Fiduciary Rule” has been met with much hand-wringing over the past several months by large financial institutions and for…

Hannover Messe 2016 Preview: Two Industrial Trends Powering New Innovation

gregg_blog_main

Germany’s annual Hannover Messe industrial show is largely recognized as the “world’s leading industrial trade fair” bringing together the industry’s innovation leaders showcasing advances in manufacturing and technical progress. This year’s 2016 event kicked off with a “preview” in late January for 40 industrial engineering and technical sector companies and dozens of global trade media…