Category Archives: Event marketing

Pro-tips on an integrated marketing event: #CustomerBowl.

Roberts Comm Customer Bowl 8

The experience for an attendee can make or break an event. While you’re planning, there are lots of moving parts that all need to align to make it successful. Our agency recently hosted the 11th annual #CustomerBowl event to gather consumer insights into the uber-expensive Super Bowl ads. During the event, we pre-screened ads like…

Top 5s from Two Marketing Conferences – EventTech and &THEN

heaher_rachel_blog_file

Rachel Spence and I were lucky enough to attend Direct Marketing Association’s &Then Conference and EventTech this year and brought back 7 days’ and 250 sessions’ worth of content. We shared our 5 key takeaways as a BrainSnack presentation before our annual Roberts Holiday Party (you can watch our livestream here). In case you missed…

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

Live it and Share it – Bring your audience into your brand experience

heather_blog_file

You’ve done everything right. You’ve chosen the perfect tradeshow location. The engaging speaker with an enticing session description in the program. The email explaining how valuable this will be for potential clients and their business. Only, “build it and they will come,” is not a successful, standalone strategy. In the age of cluttered media, companies…

Planning for Disaster. Or, When the Hurricane Hits

michelle-disaster-planning

On Friday, as Hurricane Matthew was barreling into the South East coast, one of my clients mentioned they would be exhibiting at a conference in Florida in a little over a week and wanted to drum up some media interviews and foot traffic for their booth. Of course the first question I wanted to answer…

Lessons from Luke’s

robertscommunications_julia_benson_social_media

Last Wednesday, 200 plus coffee shops across the country transformed into “Luke’s Diner,” offering up a free cup of joe to Gilmore Girls fans looking to get a real life taste of what life might have been like in the fictional town of Stars Hallow. The coffee shop takeovers were a promotion done by Netflix…

Can B2B Marketing Ever Be As Hip As Hamilton?

brian-hamilton

History is boring, right? I mean, for most people, the word history connotes big, dense books and long, dull lectures. There are nuggets or quotes that might capture your interest. But for the most part, it sounds daunting. That’s how some marketers may feel about B2B. Of course, there are compelling business letters. Dynamic airport…

Want top talent? Treat prospects like top customers.

img_0075

Imagine you’re selling a house, a car and a solid bank account. You might not see it that way, but your prospective talent sure does. Okay, so maybe it’s not just about the tangibles, but the dance is the same. To recruit top talent, you need to get their intrigue and treat them like consumers…

Get wild: Soar Above with Augmented Reality in Event Marketing

Heather's-blog

Let’s take it to the next level. Get wild. Soar Above. After all, that’s the beauty of events, right? No matter the audience statistic you have tucked away or the business goal you’re trying to reach this year, at the core, your event attendees are human and they’re expecting a positive, personalized, and new experience…

Snapchat Gets Serious About Business Marketing

Haley_Snapchat

Snapchat is no longer just an app for teens and tweens to send “disappearing” pictures to their friends. With over 100 million daily users and nearly 400 million snaps sent per day, Snapchat is becoming a fundamental base for marketing around the world. Unlike Facebook or Instagram, Snapchat is a platform, like Twitter, where posting…

Category Archives: Event marketing

Pro-tips on an integrated marketing event: #CustomerBowl.

Roberts Comm Customer Bowl 8

The experience for an attendee can make or break an event. While you’re planning, there are lots of moving parts that all need to align to make it successful. Our agency recently hosted the 11th annual #CustomerBowl event to gather consumer insights into the uber-expensive Super Bowl ads. During the event, we pre-screened ads like…

Top 5s from Two Marketing Conferences – EventTech and &THEN

heaher_rachel_blog_file

Rachel Spence and I were lucky enough to attend Direct Marketing Association’s &Then Conference and EventTech this year and brought back 7 days’ and 250 sessions’ worth of content. We shared our 5 key takeaways as a BrainSnack presentation before our annual Roberts Holiday Party (you can watch our livestream here). In case you missed…

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

Live it and Share it – Bring your audience into your brand experience

heather_blog_file

You’ve done everything right. You’ve chosen the perfect tradeshow location. The engaging speaker with an enticing session description in the program. The email explaining how valuable this will be for potential clients and their business. Only, “build it and they will come,” is not a successful, standalone strategy. In the age of cluttered media, companies…

Planning for Disaster. Or, When the Hurricane Hits

michelle-disaster-planning

On Friday, as Hurricane Matthew was barreling into the South East coast, one of my clients mentioned they would be exhibiting at a conference in Florida in a little over a week and wanted to drum up some media interviews and foot traffic for their booth. Of course the first question I wanted to answer…

Lessons from Luke’s

robertscommunications_julia_benson_social_media

Last Wednesday, 200 plus coffee shops across the country transformed into “Luke’s Diner,” offering up a free cup of joe to Gilmore Girls fans looking to get a real life taste of what life might have been like in the fictional town of Stars Hallow. The coffee shop takeovers were a promotion done by Netflix…

Can B2B Marketing Ever Be As Hip As Hamilton?

brian-hamilton

History is boring, right? I mean, for most people, the word history connotes big, dense books and long, dull lectures. There are nuggets or quotes that might capture your interest. But for the most part, it sounds daunting. That’s how some marketers may feel about B2B. Of course, there are compelling business letters. Dynamic airport…

Want top talent? Treat prospects like top customers.

img_0075

Imagine you’re selling a house, a car and a solid bank account. You might not see it that way, but your prospective talent sure does. Okay, so maybe it’s not just about the tangibles, but the dance is the same. To recruit top talent, you need to get their intrigue and treat them like consumers…

Get wild: Soar Above with Augmented Reality in Event Marketing

Heather's-blog

Let’s take it to the next level. Get wild. Soar Above. After all, that’s the beauty of events, right? No matter the audience statistic you have tucked away or the business goal you’re trying to reach this year, at the core, your event attendees are human and they’re expecting a positive, personalized, and new experience…

Snapchat Gets Serious About Business Marketing

Haley_Snapchat

Snapchat is no longer just an app for teens and tweens to send “disappearing” pictures to their friends. With over 100 million daily users and nearly 400 million snaps sent per day, Snapchat is becoming a fundamental base for marketing around the world. Unlike Facebook or Instagram, Snapchat is a platform, like Twitter, where posting…

Category Archives: Event marketing

Pro-tips on an integrated marketing event: #CustomerBowl.

Roberts Comm Customer Bowl 8

The experience for an attendee can make or break an event. While you’re planning, there are lots of moving parts that all need to align to make it successful. Our agency recently hosted the 11th annual #CustomerBowl event to gather consumer insights into the uber-expensive Super Bowl ads. During the event, we pre-screened ads like…

Top 5s from Two Marketing Conferences – EventTech and &THEN

heaher_rachel_blog_file

Rachel Spence and I were lucky enough to attend Direct Marketing Association’s &Then Conference and EventTech this year and brought back 7 days’ and 250 sessions’ worth of content. We shared our 5 key takeaways as a BrainSnack presentation before our annual Roberts Holiday Party (you can watch our livestream here). In case you missed…

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

Live it and Share it – Bring your audience into your brand experience

heather_blog_file

You’ve done everything right. You’ve chosen the perfect tradeshow location. The engaging speaker with an enticing session description in the program. The email explaining how valuable this will be for potential clients and their business. Only, “build it and they will come,” is not a successful, standalone strategy. In the age of cluttered media, companies…

Planning for Disaster. Or, When the Hurricane Hits

michelle-disaster-planning

On Friday, as Hurricane Matthew was barreling into the South East coast, one of my clients mentioned they would be exhibiting at a conference in Florida in a little over a week and wanted to drum up some media interviews and foot traffic for their booth. Of course the first question I wanted to answer…

Lessons from Luke’s

robertscommunications_julia_benson_social_media

Last Wednesday, 200 plus coffee shops across the country transformed into “Luke’s Diner,” offering up a free cup of joe to Gilmore Girls fans looking to get a real life taste of what life might have been like in the fictional town of Stars Hallow. The coffee shop takeovers were a promotion done by Netflix…

Can B2B Marketing Ever Be As Hip As Hamilton?

brian-hamilton

History is boring, right? I mean, for most people, the word history connotes big, dense books and long, dull lectures. There are nuggets or quotes that might capture your interest. But for the most part, it sounds daunting. That’s how some marketers may feel about B2B. Of course, there are compelling business letters. Dynamic airport…

Want top talent? Treat prospects like top customers.

img_0075

Imagine you’re selling a house, a car and a solid bank account. You might not see it that way, but your prospective talent sure does. Okay, so maybe it’s not just about the tangibles, but the dance is the same. To recruit top talent, you need to get their intrigue and treat them like consumers…

Get wild: Soar Above with Augmented Reality in Event Marketing

Heather's-blog

Let’s take it to the next level. Get wild. Soar Above. After all, that’s the beauty of events, right? No matter the audience statistic you have tucked away or the business goal you’re trying to reach this year, at the core, your event attendees are human and they’re expecting a positive, personalized, and new experience…

Snapchat Gets Serious About Business Marketing

Haley_Snapchat

Snapchat is no longer just an app for teens and tweens to send “disappearing” pictures to their friends. With over 100 million daily users and nearly 400 million snaps sent per day, Snapchat is becoming a fundamental base for marketing around the world. Unlike Facebook or Instagram, Snapchat is a platform, like Twitter, where posting…

Category Archives: Event marketing

Pro-tips on an integrated marketing event: #CustomerBowl.

Roberts Comm Customer Bowl 8

The experience for an attendee can make or break an event. While you’re planning, there are lots of moving parts that all need to align to make it successful. Our agency recently hosted the 11th annual #CustomerBowl event to gather consumer insights into the uber-expensive Super Bowl ads. During the event, we pre-screened ads like…

Top 5s from Two Marketing Conferences – EventTech and &THEN

heaher_rachel_blog_file

Rachel Spence and I were lucky enough to attend Direct Marketing Association’s &Then Conference and EventTech this year and brought back 7 days’ and 250 sessions’ worth of content. We shared our 5 key takeaways as a BrainSnack presentation before our annual Roberts Holiday Party (you can watch our livestream here). In case you missed…

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

Live it and Share it – Bring your audience into your brand experience

heather_blog_file

You’ve done everything right. You’ve chosen the perfect tradeshow location. The engaging speaker with an enticing session description in the program. The email explaining how valuable this will be for potential clients and their business. Only, “build it and they will come,” is not a successful, standalone strategy. In the age of cluttered media, companies…

Planning for Disaster. Or, When the Hurricane Hits

michelle-disaster-planning

On Friday, as Hurricane Matthew was barreling into the South East coast, one of my clients mentioned they would be exhibiting at a conference in Florida in a little over a week and wanted to drum up some media interviews and foot traffic for their booth. Of course the first question I wanted to answer…

Lessons from Luke’s

robertscommunications_julia_benson_social_media

Last Wednesday, 200 plus coffee shops across the country transformed into “Luke’s Diner,” offering up a free cup of joe to Gilmore Girls fans looking to get a real life taste of what life might have been like in the fictional town of Stars Hallow. The coffee shop takeovers were a promotion done by Netflix…

Can B2B Marketing Ever Be As Hip As Hamilton?

brian-hamilton

History is boring, right? I mean, for most people, the word history connotes big, dense books and long, dull lectures. There are nuggets or quotes that might capture your interest. But for the most part, it sounds daunting. That’s how some marketers may feel about B2B. Of course, there are compelling business letters. Dynamic airport…

Want top talent? Treat prospects like top customers.

img_0075

Imagine you’re selling a house, a car and a solid bank account. You might not see it that way, but your prospective talent sure does. Okay, so maybe it’s not just about the tangibles, but the dance is the same. To recruit top talent, you need to get their intrigue and treat them like consumers…

Get wild: Soar Above with Augmented Reality in Event Marketing

Heather's-blog

Let’s take it to the next level. Get wild. Soar Above. After all, that’s the beauty of events, right? No matter the audience statistic you have tucked away or the business goal you’re trying to reach this year, at the core, your event attendees are human and they’re expecting a positive, personalized, and new experience…

Snapchat Gets Serious About Business Marketing

Haley_Snapchat

Snapchat is no longer just an app for teens and tweens to send “disappearing” pictures to their friends. With over 100 million daily users and nearly 400 million snaps sent per day, Snapchat is becoming a fundamental base for marketing around the world. Unlike Facebook or Instagram, Snapchat is a platform, like Twitter, where posting…

Category Archives: Event marketing

Pro-tips on an integrated marketing event: #CustomerBowl.

Roberts Comm Customer Bowl 8

The experience for an attendee can make or break an event. While you’re planning, there are lots of moving parts that all need to align to make it successful. Our agency recently hosted the 11th annual #CustomerBowl event to gather consumer insights into the uber-expensive Super Bowl ads. During the event, we pre-screened ads like…

Top 5s from Two Marketing Conferences – EventTech and &THEN

heaher_rachel_blog_file

Rachel Spence and I were lucky enough to attend Direct Marketing Association’s &Then Conference and EventTech this year and brought back 7 days’ and 250 sessions’ worth of content. We shared our 5 key takeaways as a BrainSnack presentation before our annual Roberts Holiday Party (you can watch our livestream here). In case you missed…

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

Live it and Share it – Bring your audience into your brand experience

heather_blog_file

You’ve done everything right. You’ve chosen the perfect tradeshow location. The engaging speaker with an enticing session description in the program. The email explaining how valuable this will be for potential clients and their business. Only, “build it and they will come,” is not a successful, standalone strategy. In the age of cluttered media, companies…

Planning for Disaster. Or, When the Hurricane Hits

michelle-disaster-planning

On Friday, as Hurricane Matthew was barreling into the South East coast, one of my clients mentioned they would be exhibiting at a conference in Florida in a little over a week and wanted to drum up some media interviews and foot traffic for their booth. Of course the first question I wanted to answer…

Lessons from Luke’s

robertscommunications_julia_benson_social_media

Last Wednesday, 200 plus coffee shops across the country transformed into “Luke’s Diner,” offering up a free cup of joe to Gilmore Girls fans looking to get a real life taste of what life might have been like in the fictional town of Stars Hallow. The coffee shop takeovers were a promotion done by Netflix…

Can B2B Marketing Ever Be As Hip As Hamilton?

brian-hamilton

History is boring, right? I mean, for most people, the word history connotes big, dense books and long, dull lectures. There are nuggets or quotes that might capture your interest. But for the most part, it sounds daunting. That’s how some marketers may feel about B2B. Of course, there are compelling business letters. Dynamic airport…

Want top talent? Treat prospects like top customers.

img_0075

Imagine you’re selling a house, a car and a solid bank account. You might not see it that way, but your prospective talent sure does. Okay, so maybe it’s not just about the tangibles, but the dance is the same. To recruit top talent, you need to get their intrigue and treat them like consumers…

Get wild: Soar Above with Augmented Reality in Event Marketing

Heather's-blog

Let’s take it to the next level. Get wild. Soar Above. After all, that’s the beauty of events, right? No matter the audience statistic you have tucked away or the business goal you’re trying to reach this year, at the core, your event attendees are human and they’re expecting a positive, personalized, and new experience…

Snapchat Gets Serious About Business Marketing

Haley_Snapchat

Snapchat is no longer just an app for teens and tweens to send “disappearing” pictures to their friends. With over 100 million daily users and nearly 400 million snaps sent per day, Snapchat is becoming a fundamental base for marketing around the world. Unlike Facebook or Instagram, Snapchat is a platform, like Twitter, where posting…

Category Archives: Event marketing

Pro-tips on an integrated marketing event: #CustomerBowl.

Roberts Comm Customer Bowl 8

The experience for an attendee can make or break an event. While you’re planning, there are lots of moving parts that all need to align to make it successful. Our agency recently hosted the 11th annual #CustomerBowl event to gather consumer insights into the uber-expensive Super Bowl ads. During the event, we pre-screened ads like…

Top 5s from Two Marketing Conferences – EventTech and &THEN

heaher_rachel_blog_file

Rachel Spence and I were lucky enough to attend Direct Marketing Association’s &Then Conference and EventTech this year and brought back 7 days’ and 250 sessions’ worth of content. We shared our 5 key takeaways as a BrainSnack presentation before our annual Roberts Holiday Party (you can watch our livestream here). In case you missed…

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

Live it and Share it – Bring your audience into your brand experience

heather_blog_file

You’ve done everything right. You’ve chosen the perfect tradeshow location. The engaging speaker with an enticing session description in the program. The email explaining how valuable this will be for potential clients and their business. Only, “build it and they will come,” is not a successful, standalone strategy. In the age of cluttered media, companies…

Planning for Disaster. Or, When the Hurricane Hits

michelle-disaster-planning

On Friday, as Hurricane Matthew was barreling into the South East coast, one of my clients mentioned they would be exhibiting at a conference in Florida in a little over a week and wanted to drum up some media interviews and foot traffic for their booth. Of course the first question I wanted to answer…

Lessons from Luke’s

robertscommunications_julia_benson_social_media

Last Wednesday, 200 plus coffee shops across the country transformed into “Luke’s Diner,” offering up a free cup of joe to Gilmore Girls fans looking to get a real life taste of what life might have been like in the fictional town of Stars Hallow. The coffee shop takeovers were a promotion done by Netflix…

Can B2B Marketing Ever Be As Hip As Hamilton?

brian-hamilton

History is boring, right? I mean, for most people, the word history connotes big, dense books and long, dull lectures. There are nuggets or quotes that might capture your interest. But for the most part, it sounds daunting. That’s how some marketers may feel about B2B. Of course, there are compelling business letters. Dynamic airport…

Want top talent? Treat prospects like top customers.

img_0075

Imagine you’re selling a house, a car and a solid bank account. You might not see it that way, but your prospective talent sure does. Okay, so maybe it’s not just about the tangibles, but the dance is the same. To recruit top talent, you need to get their intrigue and treat them like consumers…

Get wild: Soar Above with Augmented Reality in Event Marketing

Heather's-blog

Let’s take it to the next level. Get wild. Soar Above. After all, that’s the beauty of events, right? No matter the audience statistic you have tucked away or the business goal you’re trying to reach this year, at the core, your event attendees are human and they’re expecting a positive, personalized, and new experience…

Snapchat Gets Serious About Business Marketing

Haley_Snapchat

Snapchat is no longer just an app for teens and tweens to send “disappearing” pictures to their friends. With over 100 million daily users and nearly 400 million snaps sent per day, Snapchat is becoming a fundamental base for marketing around the world. Unlike Facebook or Instagram, Snapchat is a platform, like Twitter, where posting…

Category Archives: Event marketing

Pro-tips on an integrated marketing event: #CustomerBowl.

Roberts Comm Customer Bowl 8

The experience for an attendee can make or break an event. While you’re planning, there are lots of moving parts that all need to align to make it successful. Our agency recently hosted the 11th annual #CustomerBowl event to gather consumer insights into the uber-expensive Super Bowl ads. During the event, we pre-screened ads like…

Top 5s from Two Marketing Conferences – EventTech and &THEN

heaher_rachel_blog_file

Rachel Spence and I were lucky enough to attend Direct Marketing Association’s &Then Conference and EventTech this year and brought back 7 days’ and 250 sessions’ worth of content. We shared our 5 key takeaways as a BrainSnack presentation before our annual Roberts Holiday Party (you can watch our livestream here). In case you missed…

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

Live it and Share it – Bring your audience into your brand experience

heather_blog_file

You’ve done everything right. You’ve chosen the perfect tradeshow location. The engaging speaker with an enticing session description in the program. The email explaining how valuable this will be for potential clients and their business. Only, “build it and they will come,” is not a successful, standalone strategy. In the age of cluttered media, companies…

Planning for Disaster. Or, When the Hurricane Hits

michelle-disaster-planning

On Friday, as Hurricane Matthew was barreling into the South East coast, one of my clients mentioned they would be exhibiting at a conference in Florida in a little over a week and wanted to drum up some media interviews and foot traffic for their booth. Of course the first question I wanted to answer…

Lessons from Luke’s

robertscommunications_julia_benson_social_media

Last Wednesday, 200 plus coffee shops across the country transformed into “Luke’s Diner,” offering up a free cup of joe to Gilmore Girls fans looking to get a real life taste of what life might have been like in the fictional town of Stars Hallow. The coffee shop takeovers were a promotion done by Netflix…

Can B2B Marketing Ever Be As Hip As Hamilton?

brian-hamilton

History is boring, right? I mean, for most people, the word history connotes big, dense books and long, dull lectures. There are nuggets or quotes that might capture your interest. But for the most part, it sounds daunting. That’s how some marketers may feel about B2B. Of course, there are compelling business letters. Dynamic airport…

Want top talent? Treat prospects like top customers.