Category Archives: Event marketing

#ThinkContent Takeaways, Told by Inspirational Quotes

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A few weeks back I had the pleasure of sitting dead center of the front row to soak up content marketing insights from some of the top thinkers in the space at the #ThinkContent conference in NYC, sponsored by NewsCred. Executives from companies including BuzzFeed, YouTube, Chobani, Smirnoff, Xerox, MasterCard, IBM, Droga5 … and the…

Marketing Must-Read: Contagious by Jonah Berger

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Every few years there’s a marketing book that’s so timely, so full of truth, and so terrifically insightful that it goes right to the must-read shelf in a business person’s library.  Or maybe the top of your Kindle list. That’s the case with Contagious: Why things catch on by Jonah Berger, professor at the Wharton…

Live-Event Casting: 3 risks & 3 rewards of making the change to a digital destination.

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If the old adage still applies that time is money … then there’s just never enough of either. Companies are constantly searching for ways to be more nimble and more engaging, while simultaneously being more cost-effective. It’s a difficult ask, particularly if you’re trying to reach the widest possible audience for the smallest possible investment….

B2B Marketing: Reshaping events through continuous improvements

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It may seem like a simple concept in theory. The idea of reshaping B2B events through continuous improvements from event to event and making tweaks along the way. But when many event marketers are faced with budget pressures, personnel changes, internal politics, and much more, it’s not an easy concept to implement. But sitting down…

Embracing Mobile When Running a B2B Event

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When was the last time you left the house without your phone? And didn’t turn the car around to go get it? I bet you brought your phone to the last party you went to. I’m sure you had it in your last meeting. Like 52 percent of mobile phone users, it’s probably within arm’s…

How to Win the Changing Game of IT Marketing

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In the last decade, marketing of information technology and services to businesses has changed, becoming an extremely high-stakes game. Nearly every type of organization, from manufacturing to retail to education and government, relies on technology to deliver on its core promise, be more efficient and competitive – in other words, to get their work done….

Event Marketing Success: Move beyond the jumbo shrimp.

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How big are your jumbo shrimp? Sadly, this well known oxymoron pretty much sums up a lot of the feedback and “metrics” from a poorly planned and ill conceived special event marketing, sponsorship, or trade show. All too often memories about the quality of the hors d’oeuvres or the open bar are all that linger as a…