Category Archives: Event public relations

Top 5s from Two Marketing Conferences – EventTech and &THEN

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Rachel Spence and I were lucky enough to attend Direct Marketing Association’s &Then Conference and EventTech this year and brought back 7 days’ and 250 sessions’ worth of content. We shared our 5 key takeaways as a BrainSnack presentation before our annual Roberts Holiday Party (you can watch our livestream here). In case you missed…

Planning for Disaster. Or, When the Hurricane Hits

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On Friday, as Hurricane Matthew was barreling into the South East coast, one of my clients mentioned they would be exhibiting at a conference in Florida in a little over a week and wanted to drum up some media interviews and foot traffic for their booth. Of course the first question I wanted to answer…

Lessons from Luke’s

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Last Wednesday, 200 plus coffee shops across the country transformed into “Luke’s Diner,” offering up a free cup of joe to Gilmore Girls fans looking to get a real life taste of what life might have been like in the fictional town of Stars Hallow. The coffee shop takeovers were a promotion done by Netflix…

Can B2B Marketing Ever Be As Hip As Hamilton?

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History is boring, right? I mean, for most people, the word history connotes big, dense books and long, dull lectures. There are nuggets or quotes that might capture your interest. But for the most part, it sounds daunting. That’s how some marketers may feel about B2B. Of course, there are compelling business letters. Dynamic airport…

Snapchat Gets Serious About Business Marketing

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Snapchat is no longer just an app for teens and tweens to send “disappearing” pictures to their friends. With over 100 million daily users and nearly 400 million snaps sent per day, Snapchat is becoming a fundamental base for marketing around the world. Unlike Facebook or Instagram, Snapchat is a platform, like Twitter, where posting…

Hannover Messe 2016 Preview: Two Industrial Trends Powering New Innovation

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Germany’s annual Hannover Messe industrial show is largely recognized as the “world’s leading industrial trade fair” bringing together the industry’s innovation leaders showcasing advances in manufacturing and technical progress. This year’s 2016 event kicked off with a “preview” in late January for 40 industrial engineering and technical sector companies and dozens of global trade media…