Category Archives: Behavior Change

What does health insurance mean to millennials?


By: A Millennial For many millennials, 26 is the next life-changing birthday after 21. Twenty-Six is when you get CUT OFF. Cut off from your parents’ cell phone plan? Perhaps. Cut off from your old college lifestyle? I would hope. Cut off from your parents’ health insurance? Without a doubt. As Account Director, Megan Jaffarian…

Making the Most of Your Agency Internship


Nowadays, it seems like just about every entry-level job requires a substantial amount of previous experience. As a college student, the best way to gain experience is to intern. And while internships aren’t always the easiest to obtain, applying for various internships—even ones that might not mirror your dream job or even be in your…

On the Bleeding Edge of Buzzwords in B2B


Calendarize. Diarize. Open the kimono. Deferred success. Air cover. Right-sizing. Buzzwords and jargon get a bad rap. And for the most part, it’s warranted. They’re overused, overly contrived, and often eye roll-worthy. The goal of advertising is to simplify a message to reach the point of utmost persuasive clarity. And that means keeping buzzwords to…

Reach the C-suite? Learn to swim with whales.

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Before you jump in and join the throngs of marketers searching to connect with C-levels, you need to do your homework first. Reaching the elusive audience known as the C-suite is one of the most sought after, targeted audiences in the business world—every business, salesperson, thought leader, content marketer, and subject matter expert wants something from the C-suite: attention, resources, approval, buy-in, mind share, and of course, budget….

Investing in Mental Health: Why It’s Important for Your Business


May, or Mental Health Awareness month, might be over, but that doesn’t mean we have to end the conversation. I’m not going to drone on about what you can do to improve your mental health—you know what you need to do—I’m going to take it a step further and talk about mental health as an…

The Old Millennial: Oxymoron or Opportunity?


We have all been hearing it for years now—Millennials have changed everything. The way they shop, work, do business, behave online. It has disrupted B2C and B2B industries alike. And who are these disrupters? Google and Getty implies they are jeans- and beanie-wearing, iPhone-addicted narcissists. Thousands of infographics expand further to illustrate the picture of…

Left vs. Right Brain: Creating Highly Effective & Creative Work


“You must be so creative!” It’s a phrase I hear all the time from my clients. It happens more in the early “ideas” stages of a PR/Marketing relationship or the first time a client comes to the office and experiences our awesome “creative” space. It’s also a phrase I heard a lot growing up from…

Dear College Self, Your Productivity Skills Kind of Sucked.


I graduated college in December 2014. Generously speaking, I’ve been functioning as a full-time employed adult for two years. I’ve experienced the inevitable “welcome to the real world” moments and have coped with the fact that a college lifestyle is no longer obtainable or glorified for a person my age. One of the most valuable…

My keys to success: ignorance, persistence and dumb luck.


It’s not every day you get to talk to over a hundred professionals about how ignorant you are and get a hearty round of applause. But last Friday, I spoke to an audience of about 100 executive MBA graduates at the Rochester Institute of Technology’s annual “Sharpen the Saw” event. The annual day-long event is built on one…

Advice to brand marketers: think like a kid again.


I’m firm believer that you should look for inspiration everywhere. Some of the best ideas come while you’re in the shower, cooking a feast or driving home from work. As a marketer, it’s your job to make connections between the life we live and the products that surround us. The world has lot to offer…