Category Archives: Behavior Change

Roberts’ Top 10 Blogs From 2016

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‘Tis the season for annual reviews, look back glances at the trends, greatest hits and misses, and of course top 10 lists. They’re ubiquitous this time of year and we love a good tradition. And a good list. First, a little background: our agency blog post has been going strong for about 4+ years. It’s a panel post…

Top 5s from Two Marketing Conferences – EventTech and &THEN

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Rachel Spence and I were lucky enough to attend Direct Marketing Association’s &Then Conference and EventTech this year and brought back 7 days’ and 250 sessions’ worth of content. We shared our 5 key takeaways as a BrainSnack presentation before our annual Roberts Holiday Party (you can watch our livestream here). In case you missed…

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

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Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

What the Business World Could Unlearn from Hollywood about Creating Good Content

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Correlation does not imply causation. Or, as Wikipedia says: if you notice a coinciding drop in both ice cream sales and drowning deaths and assume that ice cream causes drowning, odds are you’ve never heard of winter. In other words, just because two things happen at the same time, it doesn’t mean that one caused…

Employee Engagement: The next-level of recruitment strategy.

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The “War for Talent” continues to rage on throughout many industries as HR departments face competition from other employers and the prospective employees (who’ve become brand customers) themselves. To strengthen your employer branding, look to use your internal employee engagement strategies. We’ve seen that engaged employees are your best brand advocates. As prospects for major…

Facebook Messenger: A Seamless Extension to Customer Service

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We all dread customer service, right? We search the depths of the Internet looking for a measly phone number only to be left wondering if we’re talking to a human or a machine. We find ourselves asking, “should I dial 1 for ABC or 2 for XYZ?” Getting our questions answered shouldn’t be this difficult—it’s…

Why Predictive Analytics Are So Cool (and Powerful)

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“Roughly half of marketing and media executives in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more value out of data, August 2016 research found.” That’s comforting to me because it means there are lots of other marketing technology nerds out there. More importantly,…

What B2B marketers can learn from the 3 Minute Thesis.

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In reading page one of my friend’s thesis on the “emerging elds of micro systems technology and nano technology” I quickly learned that PhD theses are the most boring documents in the world. That realization led me to an interesting article on a competition called the “Three Minute Thesis.” You see, in 2008, Queensland University…

Planning for Disaster. Or, When the Hurricane Hits

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On Friday, as Hurricane Matthew was barreling into the South East coast, one of my clients mentioned they would be exhibiting at a conference in Florida in a little over a week and wanted to drum up some media interviews and foot traffic for their booth. Of course the first question I wanted to answer…

Lessons from Luke’s

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Last Wednesday, 200 plus coffee shops across the country transformed into “Luke’s Diner,” offering up a free cup of joe to Gilmore Girls fans looking to get a real life taste of what life might have been like in the fictional town of Stars Hallow. The coffee shop takeovers were a promotion done by Netflix…