Category Archives: Blue Cross Blue Shield

“Take as Directed” campaign recognized for “super” results.

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Back in 2014, Excellus BlueCross BlueShield came to us with a serious health issue affecting Rochester: medication adherence. Since then, the Silver Anvil Award-winning “Take as Directed” (TAD) campaign has made significant positive changes in the health of our community. Most recently, the Excellus BlueCross BlueShield campaign was featured as the cover story in the…

Obamacare: How to get young invincibles to care about it.

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Aside from the infamous and well publicized glitches getting ACA’s www.healthcare.gov website off the ground—there’s a bigger problem lurking behind the technical snafus regarding the Obamacare launch. How do you get young healthy people to care enough to sign up for Obamacare? Young and healthy individuals’ participation in the health plan system is one of the…

Prescriptions drugs: Take as directed, or take a chance.

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If you have a chronic condition like high blood pressure, diabetes or high cholesterol, taking your prescriptions as directed is essential for living healthy. Yet, according to the World Health Organization, adherence to chronic therapy in the U.S. averages just 50%. There is also a correlation between emergency room visits and prescription drug non-adherence. In…

Health Insurance Exchanges First Day. How’d it go?

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Are you ready to shop and buy on health insurance exchanges? I’m writing this on Day One of the historic launch of a key component of the Affordable Care Act—health insurance exchanges—online marketplaces where individuals and small businesses can explore and enroll in insurance for 2014. Starting October 1st, uninsured individual consumers and small businesses…

Blue Cross Blue Shield: Four Ways They Are Ready for Change.

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Three days on the ground with Blue Cross Blue Shield plans and vendors has me singing the blues’ … praises. There’s a whole lot of change coming to health care thanks to health care reform, the Affordable Care Act and a new market of consumer driven prospects.  And Blue Cross Blue Shield  plans from across the country are ready for it. What’s changing…