Category Archives: branding

Welcome to my brand campaign, [Fname].


People signed up to receive communications from your organization. Now what? According to Janet Choi from, you’ve got to write the perfect welcome email. Why welcome emails rock: They’re opened 4x more and clicked in 5x more than average promotional email rates. It’s all about first impressions, folks. That first correspondence determines how warm,…

Advice to brand marketers: think like a kid again.


I’m firm believer that you should look for inspiration everywhere. Some of the best ideas come while you’re in the shower, cooking a feast or driving home from work. As a marketer, it’s your job to make connections between the life we live and the products that surround us. The world has lot to offer…

Pro-tips on an integrated marketing event: #CustomerBowl.

Roberts Comm Customer Bowl 8

The experience for an attendee can make or break an event. While you’re planning, there are lots of moving parts that all need to align to make it successful. Our agency recently hosted the 11th annual #CustomerBowl event to gather consumer insights into the uber-expensive Super Bowl ads. During the event, we pre-screened ads like…

Roberts’ Top 10 Blogs From 2016


‘Tis the season for annual reviews, look back glances at the trends, greatest hits and misses, and of course top 10 lists. They’re ubiquitous this time of year and we love a good tradition. And a good list. First, a little background: our agency blog post has been going strong for about 4+ years. It’s a panel post…

What the Business World Could Unlearn from Hollywood about Creating Good Content


Correlation does not imply causation. Or, as Wikipedia says: if you notice a coinciding drop in both ice cream sales and drowning deaths and assume that ice cream causes drowning, odds are you’ve never heard of winter. In other words, just because two things happen at the same time, it doesn’t mean that one caused…

Employee Engagement: The next-level of recruitment strategy.


The “War for Talent” continues to rage on throughout many industries as HR departments face competition from other employers and the prospective employees (who’ve become brand customers) themselves. To strengthen your employer branding, look to use your internal employee engagement strategies. We’ve seen that engaged employees are your best brand advocates. As prospects for major…

Lessons from Luke’s


Last Wednesday, 200 plus coffee shops across the country transformed into “Luke’s Diner,” offering up a free cup of joe to Gilmore Girls fans looking to get a real life taste of what life might have been like in the fictional town of Stars Hallow. The coffee shop takeovers were a promotion done by Netflix…

Want top talent? Treat prospects like top customers.


Imagine you’re selling a house, a car and a solid bank account. You might not see it that way, but your prospective talent sure does. Okay, so maybe it’s not just about the tangibles, but the dance is the same. To recruit top talent, you need to get their intrigue and treat them like consumers…

True Story: I’m Addicted to Likes


I hadn’t touched a Cosmo magazine since I was 22 years old. But, I was on a plane en route to a bachelorette party in NYC and it just seemed, well, fitting for the moment. As I flipped through the pages (to my surprise) I came across an interesting article about Likes. It talked about…

4 Cool Marketing Trends You Need To Know


Everyone wants to ’Be Cool’ like John Travolta, but in the #marketing world that means keeping up with the times. A well-known barometer for the Information Age, Mary Meeker’s presentation on tech and global trends always shakes things up on the prospects of the future. In particular, the future of being cool in marketing. 1….