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Account-based marketing, which the cool kids call ABM, is a strategic approach to marketing, the crux of which is highly targeted communications to specific priority individuals or accounts. Here is ITSMA’s definition: “Treating individual accounts as a market in their own right” A structured approach to developing and implementing highly customized marketing campaigns to markets…
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Snapchat is no longer just an app for teens and tweens to send “disappearing” pictures to their friends. With over 100 million daily users and nearly 400 million snaps sent per day, Snapchat is becoming a fundamental base for marketing around the world. Unlike Facebook or Instagram, Snapchat is a platform, like Twitter, where posting…
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Nonverbal communication accounts for about 93% of a conversation. Kinesics, otherwise known as body language, takes up 55% of that, while paralanguage (tone, pitch, rate, etc.) fills the other 38%. Obviously not every interaction will stick exactly to these numbers, so let’s say 70% of communication is nonverbal for the sake of it. Although online…
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Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…
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You get to work, open up the laptop and there it is. An inbox full of emails. To some, it’s a #firstworldproblem, to Email Marketers, it’s a challenge. Here are some insights to help you accept the challenge: 1. FROM the start It’s the first thing they see: your email FROM name. About 55% of…
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Think-ING® of a brand name can be an Absolut® T-Pain™ in the Axe®. So I compiled 10 Etsy® Little Bites® of advice to make it as Eazy-E™ as ABC®: 1. Start with Your Audience Focus on your Target® Marketo®. Is it Just for Men®? Exclusive-Lee® for Grammys®? Target®-ING® Baby Ruths®? Maybe you think “Kids R…
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What the hell is a thought leader? Obviously, it’s someone like Professor X from X-Men who can control minds. Or maybe it’s the guy sitting next to you reading Mind Manipulation co-written by Dr. Haha Lung and Dr. Christopher Prowant. Or maybe it’s you. More likely, it’s the future you. To become the thought leader leader,…
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Remember what it was like … … getting into the first car you bought and gripping the steering wheel? Seeing your child open his eyes for the first time? Packing your bags for college? Or you know that feeling you get in your tummy when an airplane or rollercoaster dips? When you absolutely hate something…
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In the digital Age of Technology that we live in, it’s fair to assess that because everything is connected, we don’t need to reach our customers through direct mail. People always just look at their email and throw out (or recycle) whatever they get in the mail. Right? Take a look at these numbers from…
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Back in 2013, I came across some advice from a tree (although, not from an actual tree!). I thought that it applied to my life and it does, but now I see that these ideologies can be incorporated into brand strategy. This short list stemmed from a poem by Ilan Shamir that provided guidance from…
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Account-based marketing, which the cool kids call ABM, is a strategic approach to marketing, the crux of which is highly targeted communications to specific priority individuals or accounts. Here is ITSMA’s definition: “Treating individual accounts as a market in their own right” A structured approach to developing and implementing highly customized marketing campaigns to markets…
|
| |
Snapchat is no longer just an app for teens and tweens to send “disappearing” pictures to their friends. With over 100 million daily users and nearly 400 million snaps sent per day, Snapchat is becoming a fundamental base for marketing around the world. Unlike Facebook or Instagram, Snapchat is a platform, like Twitter, where posting…
|
| |
Nonverbal communication accounts for about 93% of a conversation. Kinesics, otherwise known as body language, takes up 55% of that, while paralanguage (tone, pitch, rate, etc.) fills the other 38%. Obviously not every interaction will stick exactly to these numbers, so let’s say 70% of communication is nonverbal for the sake of it. Although online…
|
| |
Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…
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| |
You get to work, open up the laptop and there it is. An inbox full of emails. To some, it’s a #firstworldproblem, to Email Marketers, it’s a challenge. Here are some insights to help you accept the challenge: 1. FROM the start It’s the first thing they see: your email FROM name. About 55% of…
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Think-ING® of a brand name can be an Absolut® T-Pain™ in the Axe®. So I compiled 10 Etsy® Little Bites® of advice to make it as Eazy-E™ as ABC®: 1. Start with Your Audience Focus on your Target® Marketo®. Is it Just for Men®? Exclusive-Lee® for Grammys®? Target®-ING® Baby Ruths®? Maybe you think “Kids R…
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| |
What the hell is a thought leader? Obviously, it’s someone like Professor X from X-Men who can control minds. Or maybe it’s the guy sitting next to you reading Mind Manipulation co-written by Dr. Haha Lung and Dr. Christopher Prowant. Or maybe it’s you. More likely, it’s the future you. To become the thought leader leader,…
|
| |
Remember what it was like … … getting into the first car you bought and gripping the steering wheel? Seeing your child open his eyes for the first time? Packing your bags for college? Or you know that feeling you get in your tummy when an airplane or rollercoaster dips? When you absolutely hate something…
|
| |
In the digital Age of Technology that we live in, it’s fair to assess that because everything is connected, we don’t need to reach our customers through direct mail. People always just look at their email and throw out (or recycle) whatever they get in the mail. Right? Take a look at these numbers from…
|
| |
Back in 2013, I came across some advice from a tree (although, not from an actual tree!). I thought that it applied to my life and it does, but now I see that these ideologies can be incorporated into brand strategy. This short list stemmed from a poem by Ilan Shamir that provided guidance from…
