Category Archives: business leadership

Roberts’ Top 10 Blogs From 2016

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‘Tis the season for annual reviews, look back glances at the trends, greatest hits and misses, and of course top 10 lists. They’re ubiquitous this time of year and we love a good tradition. And a good list. First, a little background: our agency blog post has been going strong for about 4+ years. It’s a panel post…

Learning on the job: From shoeshine kid to agency CEO in 37 odd jobs.

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The spark for this serial post was the hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me most…

True Story: I’m Addicted to Likes

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I hadn’t touched a Cosmo magazine since I was 22 years old. But, I was on a plane en route to a bachelorette party in NYC and it just seemed, well, fitting for the moment. As I flipped through the pages (to my surprise) I came across an interesting article about Likes. It talked about…

Learning on the job: from paperboy to ad agency CEO in 37 odd jobs.

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The spark for this serial post was the recent hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me…

4 Cool Marketing Trends You Need To Know

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Everyone wants to ’Be Cool’ like John Travolta, but in the #marketing world that means keeping up with the times. A well-known barometer for the Information Age, Mary Meeker’s presentation on tech and global trends always shakes things up on the prospects of the future. In particular, the future of being cool in marketing. 1….

Want to kick butt in advertising? Stop working so much.

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As ad folks, we often fail to remember we are not average consumers. A designer pays special attention to the layout of a menu when she’s out to eat. A writer will peruse the materials in his doctor’s waiting room. We can be the worst of critics or we can fall prey to a brand…

Employee Advocacy: Why It’s Effective and How to Get Started.

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Could you be underutilizing one of your greatest social media assets? Employees can play a crucial role in building a brand’s online presence and exposure, which is why more and more companies are turning to employee advocacy programs. These programs turn willing employees into social media ambassadors who share brand related content and posts on…

5 Things About Thought Leadership Your Boss Wants To Know

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What the hell is a thought leader? Obviously, it’s someone like Professor X from X-Men who can control minds. Or maybe it’s the guy sitting next to you reading Mind Manipulation co-written by Dr. Haha Lung and Dr. Christopher Prowant. Or maybe it’s you. More likely, it’s the future you. To become the thought leader leader,…

Hannover Messe 2016 Preview: Two Industrial Trends Powering New Innovation

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Germany’s annual Hannover Messe industrial show is largely recognized as the “world’s leading industrial trade fair” bringing together the industry’s innovation leaders showcasing advances in manufacturing and technical progress. This year’s 2016 event kicked off with a “preview” in late January for 40 industrial engineering and technical sector companies and dozens of global trade media…

Marketing Advice from a Tree

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Back in 2013, I came across some advice from a tree (although, not from an actual tree!). I thought that it applied to my life and it does, but now I see that these ideologies can be incorporated into brand strategy. This short list stemmed from a poem by Ilan Shamir that provided guidance from…