Category Archives: Childhood Obesity

Head-to-toe wearable tech: Can you turn yourself into a healthy robot?

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Okay, not quite a robot. But that’s not far off. Tech companies are pushing the limits of what we wear, and it’s changing the way we live, especially when it comes to our health. A friend of mine is an early adopter of the Apple Watch. And now he’s always checking how many calories he’s…

The Rochester Public Market: Local Initiatives Help Fuel Healthy Eating in Our Community

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For over 100 years, the Rochester Public Market has been providing our community with the best local produce, ethnic cuisine, cafes, breweries, florists, coffee shops, general merchandise, and more. They even host awesome events like the Food Truck Rodeo where over 30 food vendors on four wheels circle the market dishing out delicious treats to…

Blog hits: Our top posts from 2013.

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The parties are over, the gift wrap stored away for another year, and my year-end desk and office cleanup are almost complete. So that means it’s time for the year-end wrap-up blog that puts a bright bow around some of the most popular and well read blogs from Carrot and Stick over the past year….

School Lunches and their Impact on Childhood Obesity

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In my elementary school years I was a bring-your-lunch-to-school type of girl, weary of school lunches. The cafeteria smelled weird and in the early 90s they transitioned to pouches of milk that you stabbed with a straw versus cartons to drink from. Nutshell: Not a fan. Then came middle school, where school lunches were the…

Change vs. Prevention: Answers from a childhood obesity expert

Bonnie DeVinnie says tackling the childhood obesity crisis calls for prevention and behavior change.

The epidemic of childhood obesity has been forefront in the news for more than five years now. We recently sat down with an expert and advocate for change, Bonnie DeVinney, vice president and chief program manager at the Greater Rochester Health Foundation. Here are a few of the insights she shared. Q: What communities are…

Behavior change and childhood obesity: it’s not what you know …

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Actually it’s totally what you know. And how much. To quench your thirst for knowledge I’m going to open this blog on childhood obesity with an earth-shattering, wholly unexpected statement. Ready? Childhood obesity is a big, serious issue. Still standing? Equally as earth shattering is the fact that there is an unbelievable, at times indecipherable,…

New Coke Obesity Ad: Changing behavior or avoidance?

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What’s the “real thing” Coke is up to in new obesity ad? You remember those wonderful TV spots from the ’70s. The harmonious convergence of a beautiful multicultural group of young teens from around the world assembled atop a glorious Sound-of-Music-esque hilltop united in song and celebration to sing out: “I’d like to teach the…

Behavior change 2012: our top 10 blogs of the year.

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On March 3 last year we started our company blog effort. Instead of writing about the general world of marketing and advertising we chose to focus our efforts and our bloggers’ talents and attentions on behavior change. After all, that’s what we really do here at the agency. And what every one of our clients…

Readin’, Writin’and Healthy Eatin’

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Is childhood obesity a problem for schools to solve? Increasingly, it seems, the expectation is that schools will lead the nation’s battle against our epidemic of overweight and obesity in children. In “Still Too Fat to Fight,” a group of 300 retired generals and admirals argue that junk food being sold in schools –400 billion…

Change your food choices? Six reasons it’s difficult.

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As the holidays approach, lots of people will be making lots of promises to eat better, eat smarter, eat leaner. But  food choice changes are more difficult than you might think. Why? Because there are several powerful forces that affect our food choices. So powerful that many of us may not be willing to acknowledge…