Category Archives: Direct Marketing

What the Business World Could Unlearn from Hollywood about Creating Good Content


Correlation does not imply causation. Or, as Wikipedia says: if you notice a coinciding drop in both ice cream sales and drowning deaths and assume that ice cream causes drowning, odds are you’ve never heard of winter. In other words, just because two things happen at the same time, it doesn’t mean that one caused…

Account-Based Marketing Tips and Tactics


Account-based marketing, which the cool kids call ABM, is a strategic approach to marketing, the crux of which is highly targeted communications to specific priority individuals or accounts. Here is ITSMA’s definition: “Treating individual accounts as a market in their own right” A structured approach to developing and implementing highly customized marketing campaigns to markets…

Celebrating Local and Making Change: 2016 AMA Pinnacle Awards


Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…