Category Archives: Email Marketing

Welcome to my brand campaign, [Fname].

JIll_4-19124

People signed up to receive communications from your organization. Now what? According to Janet Choi from Customer.io, you’ve got to write the perfect welcome email. Why welcome emails rock: They’re opened 4x more and clicked in 5x more than average promotional email rates. It’s all about first impressions, folks. That first correspondence determines how warm,…

Roberts’ Top 10 Blogs From 2016

bill_blog_

‘Tis the season for annual reviews, look back glances at the trends, greatest hits and misses, and of course top 10 lists. They’re ubiquitous this time of year and we love a good tradition. And a good list. First, a little background: our agency blog post has been going strong for about 4+ years. It’s a panel post…

Top 5s from Two Marketing Conferences – EventTech and &THEN

heaher_rachel_blog_file

Rachel Spence and I were lucky enough to attend Direct Marketing Association’s &Then Conference and EventTech this year and brought back 7 days’ and 250 sessions’ worth of content. We shared our 5 key takeaways as a BrainSnack presentation before our annual Roberts Holiday Party (you can watch our livestream here). In case you missed…

What We Learned at Search School – SEO, SEM and More!

tina_megan_blog_gif-file

By Megan Patrick and Tina Clark As part of Roberts’ commitment to ongoing training and development, we took a class with MarketingProfs called Search Marketing School. The course included 12 sessions on optimizing your website for search, getting quality traffic, and then using testing and analytics to gain insights on your visitors’ behaviors and preferences….

Is Email Dead? Not Yet!

jordan_email

Let’s face it. We all have email accounts, and we aren’t getting rid of them any time soon. It’s an old technology that’s been around for decades and hasn’t had much innovation. In fact, emails are still built the same way websites were built 20 years ago. While there has been some functionality added, it’s…

Category Archives: Email Marketing

Welcome to my brand campaign, [Fname].

JIll_4-19124

People signed up to receive communications from your organization. Now what? According to Janet Choi from Customer.io, you’ve got to write the perfect welcome email. Why welcome emails rock: They’re opened 4x more and clicked in 5x more than average promotional email rates. It’s all about first impressions, folks. That first correspondence determines how warm,…

Roberts’ Top 10 Blogs From 2016

bill_blog_

‘Tis the season for annual reviews, look back glances at the trends, greatest hits and misses, and of course top 10 lists. They’re ubiquitous this time of year and we love a good tradition. And a good list. First, a little background: our agency blog post has been going strong for about 4+ years. It’s a panel post…

Top 5s from Two Marketing Conferences – EventTech and &THEN

heaher_rachel_blog_file

Rachel Spence and I were lucky enough to attend Direct Marketing Association’s &Then Conference and EventTech this year and brought back 7 days’ and 250 sessions’ worth of content. We shared our 5 key takeaways as a BrainSnack presentation before our annual Roberts Holiday Party (you can watch our livestream here). In case you missed…

What We Learned at Search School – SEO, SEM and More!

tina_megan_blog_gif-file

By Megan Patrick and Tina Clark As part of Roberts’ commitment to ongoing training and development, we took a class with MarketingProfs called Search Marketing School. The course included 12 sessions on optimizing your website for search, getting quality traffic, and then using testing and analytics to gain insights on your visitors’ behaviors and preferences….

Is Email Dead? Not Yet!

jordan_email

Let’s face it. We all have email accounts, and we aren’t getting rid of them any time soon. It’s an old technology that’s been around for decades and hasn’t had much innovation. In fact, emails are still built the same way websites were built 20 years ago. While there has been some functionality added, it’s…