Category Archives: health care marketing

Why Residents Should Call the Shots in Senior Living


Who decides what you have for lunch? You do. Who decides when you make a phone call? You do. What about what kind of sheets you sleep on? You guessed it—that’s you, too. These questions may seem silly, probably because you take it for granted that you have control over every aspect of your life….

3 Ways Technology Keeps Seniors Connected


As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Running for change: Our clients work hard to advocate for the causes they care about

Running for change 1

Advertising, marketing and public relations are more than just creating an ad, sending out a piece of direct mail or posting a funny tweet—these are areas that create real change in all industries, from healthcare to technology to B2B. At Roberts, we exist to create meaningful, memorable change for our clients, but we also want…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

Head-to-toe wearable tech: Can you turn yourself into a healthy robot?


Okay, not quite a robot. But that’s not far off. Tech companies are pushing the limits of what we wear, and it’s changing the way we live, especially when it comes to our health. A friend of mine is an early adopter of the Apple Watch. And now he’s always checking how many calories he’s…

Our Top Blog Posts 2014: A Year of Change—sorta.


Tracking our blog posts each week and seeing what clicks with our readers and followers is telling. And always surprising. This year’s recap of our best Carrot and Stick blogs from our talented panel of bloggers is no exception. The key learning here for me is that great content targeted to the right audience sticks…

Person-Centered Care: Changing the Way We Provide Care


Person-centered is a philosophy of care that is transforming the way organizations care for older adults in memory care, assisted living, and long-term health care services. Person-centered care puts patients and their families at the center of all decisions. Cultural and systematic health care system changes are the driving forces behind replacing the institutional model…

Healthcare Marketing: How the web changes the game.


In a game of who has the better marketing campaign, where will your brand stand? The National Association of Insurance Commissioners reported the largest 125 U.S. health insurers collected $713 billion in 2012 premiums, with the top 25 accounting for nearly two-thirds of the total. It’s clear, the health care market is saturated with organizations offering…