Category Archives: Industrial Manufacturing

Roberts’ Top 10 Blogs From 2016

bill_blog_

‘Tis the season for annual reviews, look back glances at the trends, greatest hits and misses, and of course top 10 lists. They’re ubiquitous this time of year and we love a good tradition. And a good list. First, a little background: our agency blog post has been going strong for about 4+ years. It’s a panel post…

3 Water Treatment Trends from WEFTEC 2016

chelsea_weftec

While at the annual Water Environmental Federation Technical Exhibition and Conference (WEFTEC) this year, I had the amazing opportunity to meet with the editors whose publications keep engineers and plant decision-makers informed on the latest and greatest in water and wastewater treatment. I learned more than I ever thought possible about how industrial processors and…

Unlock the Engineer’s Journey: Align Content with Behavior

Gregg-ebook-buyers-journey

B2B brands and marketers trying to reach engineers take note. A typical B2B approach will not work without understanding the unique preferences and behaviors of these analytical thinkers. Marketers must be steps ahead, anticipating engineers’ preferred work activities when starting their process for a new project. Understanding the typical behaviors and preferences along each stage…

Left Brain Thinkers: Unraveling the Industrial Engineer’s Buyer’s Journey

gregg-8-15

Engineers are a different breed from the rest of us. They are data-driven decision makers who like to be in control and favor a consistent routine. These builders and makers want to understand how and why things work and are often drawn to the latest tech gadgets. Today’s modern industrial engineer has more barriers to…

Are you my mom?

Jill_ebook

By this I mean, are you an engineer? A logical, left-brain smarty pants? Here at Roberts, we recently published What Makes Engineers Tick: 6 Ways to Understand and Influence these Modern Makers. It discusses marketing to people like my mom—based on our one-on-one interviews with her (and several other engineers), primary research polling, secondary research,…

Meet Today’s Modern Engineer

Gregg_August_Blog

What do you think of when you hear the term engineer? Well if you are like many of us, you likely start by thinking of an older man. Typically an introvert, math-savvy, pocket protector wearing, problem solver who likes to create things ranging from planes and bridges to developing software code to operate some of…

What makes engineers tick? And why you should care.

14898_cover

There’s a well-known legendary back and forth that supposedly occurred between the two iconic American novelists F. Scott Fitzgerald and Ernest Hemingway. According to the literati, it went something like this: Fitzgerald: ”The rich are different than us.” To which Hemingway replied, “Yes, they have more money.” As it turns out, engineers are different from…

Hannover Messe 2016 Preview: Two Industrial Trends Powering New Innovation

gregg_blog_main

Germany’s annual Hannover Messe industrial show is largely recognized as the “world’s leading industrial trade fair” bringing together the industry’s innovation leaders showcasing advances in manufacturing and technical progress. This year’s 2016 event kicked off with a “preview” in late January for 40 industrial engineering and technical sector companies and dozens of global trade media…

Category Archives: Industrial Manufacturing

Roberts’ Top 10 Blogs From 2016

bill_blog_

‘Tis the season for annual reviews, look back glances at the trends, greatest hits and misses, and of course top 10 lists. They’re ubiquitous this time of year and we love a good tradition. And a good list. First, a little background: our agency blog post has been going strong for about 4+ years. It’s a panel post…

3 Water Treatment Trends from WEFTEC 2016

chelsea_weftec

While at the annual Water Environmental Federation Technical Exhibition and Conference (WEFTEC) this year, I had the amazing opportunity to meet with the editors whose publications keep engineers and plant decision-makers informed on the latest and greatest in water and wastewater treatment. I learned more than I ever thought possible about how industrial processors and…

Unlock the Engineer’s Journey: Align Content with Behavior

Gregg-ebook-buyers-journey

B2B brands and marketers trying to reach engineers take note. A typical B2B approach will not work without understanding the unique preferences and behaviors of these analytical thinkers. Marketers must be steps ahead, anticipating engineers’ preferred work activities when starting their process for a new project. Understanding the typical behaviors and preferences along each stage…

Left Brain Thinkers: Unraveling the Industrial Engineer’s Buyer’s Journey

gregg-8-15

Engineers are a different breed from the rest of us. They are data-driven decision makers who like to be in control and favor a consistent routine. These builders and makers want to understand how and why things work and are often drawn to the latest tech gadgets. Today’s modern industrial engineer has more barriers to…

Are you my mom?

Jill_ebook

By this I mean, are you an engineer? A logical, left-brain smarty pants? Here at Roberts, we recently published What Makes Engineers Tick: 6 Ways to Understand and Influence these Modern Makers. It discusses marketing to people like my mom—based on our one-on-one interviews with her (and several other engineers), primary research polling, secondary research,…

Meet Today’s Modern Engineer

Gregg_August_Blog

What do you think of when you hear the term engineer? Well if you are like many of us, you likely start by thinking of an older man. Typically an introvert, math-savvy, pocket protector wearing, problem solver who likes to create things ranging from planes and bridges to developing software code to operate some of…

What makes engineers tick? And why you should care.

14898_cover

There’s a well-known legendary back and forth that supposedly occurred between the two iconic American novelists F. Scott Fitzgerald and Ernest Hemingway. According to the literati, it went something like this: Fitzgerald: ”The rich are different than us.” To which Hemingway replied, “Yes, they have more money.” As it turns out, engineers are different from…

Hannover Messe 2016 Preview: Two Industrial Trends Powering New Innovation

gregg_blog_main

Germany’s annual Hannover Messe industrial show is largely recognized as the “world’s leading industrial trade fair” bringing together the industry’s innovation leaders showcasing advances in manufacturing and technical progress. This year’s 2016 event kicked off with a “preview” in late January for 40 industrial engineering and technical sector companies and dozens of global trade media…