Category Archives: Medicare

Why Residents Should Call the Shots in Senior Living


Who decides what you have for lunch? You do. Who decides when you make a phone call? You do. What about what kind of sheets you sleep on? You guessed it—that’s you, too. These questions may seem silly, probably because you take it for granted that you have control over every aspect of your life….

3 Ways Technology Keeps Seniors Connected


As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Life with Betty: “I’m free and outside!”


A personal series on living and learning in a multigenerational household. Part three. About a year ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

Person-Centered Care is Finally the Norm


Person-Centered Care (PCC) as it relates to elder care has been a rapidly growing philosophy for many years now. You can find it in CMS regulations and guidelines, and discussed at most senior living conferences. Pretty much every senior living provider, in one form or another, says they are delivering PCC. It’s safe to say…

Our Top Blog Posts 2014: A Year of Change—sorta.


Tracking our blog posts each week and seeing what clicks with our readers and followers is telling. And always surprising. This year’s recap of our best Carrot and Stick blogs from our talented panel of bloggers is no exception. The key learning here for me is that great content targeted to the right audience sticks…

Blog hits: Our top posts from 2013.


The parties are over, the gift wrap stored away for another year, and my year-end desk and office cleanup are almost complete. So that means it’s time for the year-end wrap-up blog that puts a bright bow around some of the most popular and well read blogs from Carrot and Stick over the past year….

Medicare Marketing: Five Surprises About Reaching Seniors.


If you’re in the business of marketing  Medicare  or sell to a senior or mature audience, one of the dangers every marketer faces is making a decision based upon a stereotype or a gut feeling instead of facts and marketplace realities. It seems especially true and  an easy trap to fall into when you’re working…