Category Archives: Medicare Health Plans

Why Residents Should Call the Shots in Senior Living


Who decides what you have for lunch? You do. Who decides when you make a phone call? You do. What about what kind of sheets you sleep on? You guessed it—that’s you, too. These questions may seem silly, probably because you take it for granted that you have control over every aspect of your life….

3 Ways Technology Keeps Seniors Connected


As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Our Top Blog Posts 2014: A Year of Change—sorta.


Tracking our blog posts each week and seeing what clicks with our readers and followers is telling. And always surprising. This year’s recap of our best Carrot and Stick blogs from our talented panel of bloggers is no exception. The key learning here for me is that great content targeted to the right audience sticks…

Marketing to Seniors: Everything’s changing and everything’s not.

95463796Senior Couple-resize-500px

Marketing to seniors or mature markets is a critical aspect for any marketer today. Whether you’re a health care marketer, Medicare, Medicare Supplement, or Medicare Advantage marketer—or anyone interested in following where your growth in market share and revenue will come from in the next 20 or 30 years. Marketing to seniors effectively and being…

Medicare Marketing: Five Surprises About Reaching Seniors.


If you’re in the business of marketing  Medicare  or sell to a senior or mature audience, one of the dangers every marketer faces is making a decision based upon a stereotype or a gut feeling instead of facts and marketplace realities. It seems especially true and  an easy trap to fall into when you’re working…