Category Archives: multi-generational families

Life with Betty: Making the big move.

betty-featured

A personal series on living and learning in a multigenerational household. Part two. About six months ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…