Category Archives: Public Health Campaigns

“Take as Directed” campaign recognized for “super” results.


Back in 2014, Excellus BlueCross BlueShield came to us with a serious health issue affecting Rochester: medication adherence. Since then, the Silver Anvil Award-winning “Take as Directed” (TAD) campaign has made significant positive changes in the health of our community. Most recently, the Excellus BlueCross BlueShield campaign was featured as the cover story in the…

Start the New Year Right: “I Will Remember to Take My HBP Medication”


It‘s a new year, a new beginning, a time when hope shines light on all the things we want to change in our lives. Whether that means spending more time with family, cutting back your sugar intake, working out more, swearing less (or more), trying new things—whatever it is—it usually aligns with a pretty significant…

Breakthrough Strategy Creates a 20% Decrease in Distracted Driving for ROC


Distracted driving is such a major topic these days. You hear the dangers talked about, campaigned against, ticketed for, and even brought to trial, but it wasn’t always that way. I got my driver’s license when I was 17 (2003) and already had a cell phone (Verizon LG VX8100 color flip phone, it was awesome)….

Our Top Blog Posts 2014: A Year of Change—sorta.


Tracking our blog posts each week and seeing what clicks with our readers and followers is telling. And always surprising. This year’s recap of our best Carrot and Stick blogs from our talented panel of bloggers is no exception. The key learning here for me is that great content targeted to the right audience sticks…

Lead Poisoning: How to kill a monster that poisons kids


Lead poisoning permanently damages children for the rest of their lives. There is no cure for lead poisoning. It only takes the amount of lead paint dust that fits into a sugar packet to poison a child for life. Lead paint dust is especially dangerous and damaging to young children and toddlers because it’s absorbed into their systems at critical moments of childhood brain development. The effects of lead poisoning are permanent—there is no cure. There is only prevention. Sometimes you get a creative brief…