Category Archives: Public Relations

Making the Most of Your Agency Internship

alexandra_6-28

Nowadays, it seems like just about every entry-level job requires a substantial amount of previous experience. As a college student, the best way to gain experience is to intern. And while internships aren’t always the easiest to obtain, applying for various internships—even ones that might not mirror your dream job or even be in your…

Top 5 2017 Social Media Predictions—How do they shape up?

Weekly-Blog_1128

At the end of each year, experts in every industry take out their crystal balls to try to predict the biggest trends of the next year. But in the world of social media, things can change pretty rapidly. I wanted to check in on some of the top 2017 social media predictions and see how…

Why Social Advertising Is a Critical Piece of Your Marketing Plan

tinablog

Most businesses understand the importance of an active social media presence. With so many users on social, their audience is there, ready to become aware, engage, visit the website, get great customer service and, (ideally), become loyal customers. While organic social media can be an effective marketing tool (with the right strategy and content), the…

Is Twitter Dead? Here’s What You Missed at #UpstateSocial16

blog_gif-file

This past weekend, I attended the Upstate Social Sessions along with some of the best minds in social media. If you couldn’t make it, I’ve boiled down the day-long conference into a few bite-sized trends. VIDEO, VÍDEO, VIDÉO Did I even have to mention it? Studies show it will make up 80% of consumer internet…

Planning for Disaster. Or, When the Hurricane Hits

michelle-disaster-planning

On Friday, as Hurricane Matthew was barreling into the South East coast, one of my clients mentioned they would be exhibiting at a conference in Florida in a little over a week and wanted to drum up some media interviews and foot traffic for their booth. Of course the first question I wanted to answer…

Unlock the Engineer’s Journey: Align Content with Behavior

Gregg-ebook-buyers-journey

B2B brands and marketers trying to reach engineers take note. A typical B2B approach will not work without understanding the unique preferences and behaviors of these analytical thinkers. Marketers must be steps ahead, anticipating engineers’ preferred work activities when starting their process for a new project. Understanding the typical behaviors and preferences along each stage…

Left Brain Thinkers: Unraveling the Industrial Engineer’s Buyer’s Journey

gregg-8-15

Engineers are a different breed from the rest of us. They are data-driven decision makers who like to be in control and favor a consistent routine. These builders and makers want to understand how and why things work and are often drawn to the latest tech gadgets. Today’s modern industrial engineer has more barriers to…

The Pokemon Go Effect: How It Can Work in the World of B2B

Madeleine_blog

I haven’t downloaded the Pokemon Go app just yet (I have to admit, I was more of an Arthur kind of kid myself) but even I can’t deny the immediate, widespread effect the game has had. Wherever you go, you see groups of people walking down the street, looking up and down at their phones…

Meet Today’s Modern Engineer

Gregg_August_Blog

What do you think of when you hear the term engineer? Well if you are like many of us, you likely start by thinking of an older man. Typically an introvert, math-savvy, pocket protector wearing, problem solver who likes to create things ranging from planes and bridges to developing software code to operate some of…

Employee Advocacy: Why It’s Effective and How to Get Started.

503489106

Could you be underutilizing one of your greatest social media assets? Employees can play a crucial role in building a brand’s online presence and exposure, which is why more and more companies are turning to employee advocacy programs. These programs turn willing employees into social media ambassadors who share brand related content and posts on…

Category Archives: Public Relations

Making the Most of Your Agency Internship

alexandra_6-28

Nowadays, it seems like just about every entry-level job requires a substantial amount of previous experience. As a college student, the best way to gain experience is to intern. And while internships aren’t always the easiest to obtain, applying for various internships—even ones that might not mirror your dream job or even be in your…

Top 5 2017 Social Media Predictions—How do they shape up?

Weekly-Blog_1128

At the end of each year, experts in every industry take out their crystal balls to try to predict the biggest trends of the next year. But in the world of social media, things can change pretty rapidly. I wanted to check in on some of the top 2017 social media predictions and see how…

Why Social Advertising Is a Critical Piece of Your Marketing Plan

tinablog

Most businesses understand the importance of an active social media presence. With so many users on social, their audience is there, ready to become aware, engage, visit the website, get great customer service and, (ideally), become loyal customers. While organic social media can be an effective marketing tool (with the right strategy and content), the…

Is Twitter Dead? Here’s What You Missed at #UpstateSocial16

blog_gif-file

This past weekend, I attended the Upstate Social Sessions along with some of the best minds in social media. If you couldn’t make it, I’ve boiled down the day-long conference into a few bite-sized trends. VIDEO, VÍDEO, VIDÉO Did I even have to mention it? Studies show it will make up 80% of consumer internet…

Planning for Disaster. Or, When the Hurricane Hits

michelle-disaster-planning

On Friday, as Hurricane Matthew was barreling into the South East coast, one of my clients mentioned they would be exhibiting at a conference in Florida in a little over a week and wanted to drum up some media interviews and foot traffic for their booth. Of course the first question I wanted to answer…

Unlock the Engineer’s Journey: Align Content with Behavior

Gregg-ebook-buyers-journey

B2B brands and marketers trying to reach engineers take note. A typical B2B approach will not work without understanding the unique preferences and behaviors of these analytical thinkers. Marketers must be steps ahead, anticipating engineers’ preferred work activities when starting their process for a new project. Understanding the typical behaviors and preferences along each stage…

Left Brain Thinkers: Unraveling the Industrial Engineer’s Buyer’s Journey

gregg-8-15

Engineers are a different breed from the rest of us. They are data-driven decision makers who like to be in control and favor a consistent routine. These builders and makers want to understand how and why things work and are often drawn to the latest tech gadgets. Today’s modern industrial engineer has more barriers to…

The Pokemon Go Effect: How It Can Work in the World of B2B

Madeleine_blog

I haven’t downloaded the Pokemon Go app just yet (I have to admit, I was more of an Arthur kind of kid myself) but even I can’t deny the immediate, widespread effect the game has had. Wherever you go, you see groups of people walking down the street, looking up and down at their phones…

Meet Today’s Modern Engineer

Gregg_August_Blog

What do you think of when you hear the term engineer? Well if you are like many of us, you likely start by thinking of an older man. Typically an introvert, math-savvy, pocket protector wearing, problem solver who likes to create things ranging from planes and bridges to developing software code to operate some of…

Employee Advocacy: Why It’s Effective and How to Get Started.

503489106

Could you be underutilizing one of your greatest social media assets? Employees can play a crucial role in building a brand’s online presence and exposure, which is why more and more companies are turning to employee advocacy programs. These programs turn willing employees into social media ambassadors who share brand related content and posts on…

Category Archives: Public Relations

Making the Most of Your Agency Internship

alexandra_6-28

Nowadays, it seems like just about every entry-level job requires a substantial amount of previous experience. As a college student, the best way to gain experience is to intern. And while internships aren’t always the easiest to obtain, applying for various internships—even ones that might not mirror your dream job or even be in your…

Top 5 2017 Social Media Predictions—How do they shape up?

Weekly-Blog_1128

At the end of each year, experts in every industry take out their crystal balls to try to predict the biggest trends of the next year. But in the world of social media, things can change pretty rapidly. I wanted to check in on some of the top 2017 social media predictions and see how…

Why Social Advertising Is a Critical Piece of Your Marketing Plan

tinablog

Most businesses understand the importance of an active social media presence. With so many users on social, their audience is there, ready to become aware, engage, visit the website, get great customer service and, (ideally), become loyal customers. While organic social media can be an effective marketing tool (with the right strategy and content), the…

Is Twitter Dead? Here’s What You Missed at #UpstateSocial16

blog_gif-file

This past weekend, I attended the Upstate Social Sessions along with some of the best minds in social media. If you couldn’t make it, I’ve boiled down the day-long conference into a few bite-sized trends. VIDEO, VÍDEO, VIDÉO Did I even have to mention it? Studies show it will make up 80% of consumer internet…

Planning for Disaster. Or, When the Hurricane Hits

michelle-disaster-planning

On Friday, as Hurricane Matthew was barreling into the South East coast, one of my clients mentioned they would be exhibiting at a conference in Florida in a little over a week and wanted to drum up some media interviews and foot traffic for their booth. Of course the first question I wanted to answer…

Unlock the Engineer’s Journey: Align Content with Behavior

Gregg-ebook-buyers-journey

B2B brands and marketers trying to reach engineers take note. A typical B2B approach will not work without understanding the unique preferences and behaviors of these analytical thinkers. Marketers must be steps ahead, anticipating engineers’ preferred work activities when starting their process for a new project. Understanding the typical behaviors and preferences along each stage…

Left Brain Thinkers: Unraveling the Industrial Engineer’s Buyer’s Journey

gregg-8-15

Engineers are a different breed from the rest of us. They are data-driven decision makers who like to be in control and favor a consistent routine. These builders and makers want to understand how and why things work and are often drawn to the latest tech gadgets. Today’s modern industrial engineer has more barriers to…

The Pokemon Go Effect: How It Can Work in the World of B2B

Madeleine_blog

I haven’t downloaded the Pokemon Go app just yet (I have to admit, I was more of an Arthur kind of kid myself) but even I can’t deny the immediate, widespread effect the game has had. Wherever you go, you see groups of people walking down the street, looking up and down at their phones…

Meet Today’s Modern Engineer

Gregg_August_Blog

What do you think of when you hear the term engineer? Well if you are like many of us, you likely start by thinking of an older man. Typically an introvert, math-savvy, pocket protector wearing, problem solver who likes to create things ranging from planes and bridges to developing software code to operate some of…

Employee Advocacy: Why It’s Effective and How to Get Started.

503489106

Could you be underutilizing one of your greatest social media assets? Employees can play a crucial role in building a brand’s online presence and exposure, which is why more and more companies are turning to employee advocacy programs. These programs turn willing employees into social media ambassadors who share brand related content and posts on…

Category Archives: Public Relations

Making the Most of Your Agency Internship

alexandra_6-28

Nowadays, it seems like just about every entry-level job requires a substantial amount of previous experience. As a college student, the best way to gain experience is to intern. And while internships aren’t always the easiest to obtain, applying for various internships—even ones that might not mirror your dream job or even be in your…

Top 5 2017 Social Media Predictions—How do they shape up?

Weekly-Blog_1128

At the end of each year, experts in every industry take out their crystal balls to try to predict the biggest trends of the next year. But in the world of social media, things can change pretty rapidly. I wanted to check in on some of the top 2017 social media predictions and see how…

Why Social Advertising Is a Critical Piece of Your Marketing Plan

tinablog

Most businesses understand the importance of an active social media presence. With so many users on social, their audience is there, ready to become aware, engage, visit the website, get great customer service and, (ideally), become loyal customers. While organic social media can be an effective marketing tool (with the right strategy and content), the…

Is Twitter Dead? Here’s What You Missed at #UpstateSocial16

blog_gif-file

This past weekend, I attended the Upstate Social Sessions along with some of the best minds in social media. If you couldn’t make it, I’ve boiled down the day-long conference into a few bite-sized trends. VIDEO, VÍDEO, VIDÉO Did I even have to mention it? Studies show it will make up 80% of consumer internet…

Planning for Disaster. Or, When the Hurricane Hits

michelle-disaster-planning

On Friday, as Hurricane Matthew was barreling into the South East coast, one of my clients mentioned they would be exhibiting at a conference in Florida in a little over a week and wanted to drum up some media interviews and foot traffic for their booth. Of course the first question I wanted to answer…

Unlock the Engineer’s Journey: Align Content with Behavior

Gregg-ebook-buyers-journey

B2B brands and marketers trying to reach engineers take note. A typical B2B approach will not work without understanding the unique preferences and behaviors of these analytical thinkers. Marketers must be steps ahead, anticipating engineers’ preferred work activities when starting their process for a new project. Understanding the typical behaviors and preferences along each stage…

Left Brain Thinkers: Unraveling the Industrial Engineer’s Buyer’s Journey

gregg-8-15

Engineers are a different breed from the rest of us. They are data-driven decision makers who like to be in control and favor a consistent routine. These builders and makers want to understand how and why things work and are often drawn to the latest tech gadgets. Today’s modern industrial engineer has more barriers to…

The Pokemon Go Effect: How It Can Work in the World of B2B

Madeleine_blog

I haven’t downloaded the Pokemon Go app just yet (I have to admit, I was more of an Arthur kind of kid myself) but even I can’t deny the immediate, widespread effect the game has had. Wherever you go, you see groups of people walking down the street, looking up and down at their phones…

Meet Today’s Modern Engineer

Gregg_August_Blog

What do you think of when you hear the term engineer? Well if you are like many of us, you likely start by thinking of an older man. Typically an introvert, math-savvy, pocket protector wearing, problem solver who likes to create things ranging from planes and bridges to developing software code to operate some of…

Employee Advocacy: Why It’s Effective and How to Get Started.

503489106

Could you be underutilizing one of your greatest social media assets? Employees can play a crucial role in building a brand’s online presence and exposure, which is why more and more companies are turning to employee advocacy programs. These programs turn willing employees into social media ambassadors who share brand related content and posts on…

Category Archives: Public Relations

Making the Most of Your Agency Internship

alexandra_6-28

Nowadays, it seems like just about every entry-level job requires a substantial amount of previous experience. As a college student, the best way to gain experience is to intern. And while internships aren’t always the easiest to obtain, applying for various internships—even ones that might not mirror your dream job or even be in your…

Top 5 2017 Social Media Predictions—How do they shape up?

Weekly-Blog_1128

At the end of each year, experts in every industry take out their crystal balls to try to predict the biggest trends of the next year. But in the world of social media, things can change pretty rapidly. I wanted to check in on some of the top 2017 social media predictions and see how…

Why Social Advertising Is a Critical Piece of Your Marketing Plan

tinablog

Most businesses understand the importance of an active social media presence. With so many users on social, their audience is there, ready to become aware, engage, visit the website, get great customer service and, (ideally), become loyal customers. While organic social media can be an effective marketing tool (with the right strategy and content), the…

Is Twitter Dead? Here’s What You Missed at #UpstateSocial16

blog_gif-file

This past weekend, I attended the Upstate Social Sessions along with some of the best minds in social media. If you couldn’t make it, I’ve boiled down the day-long conference into a few bite-sized trends. VIDEO, VÍDEO, VIDÉO Did I even have to mention it? Studies show it will make up 80% of consumer internet…

Planning for Disaster. Or, When the Hurricane Hits

michelle-disaster-planning

On Friday, as Hurricane Matthew was barreling into the South East coast, one of my clients mentioned they would be exhibiting at a conference in Florida in a little over a week and wanted to drum up some media interviews and foot traffic for their booth. Of course the first question I wanted to answer…

Unlock the Engineer’s Journey: Align Content with Behavior

Gregg-ebook-buyers-journey

B2B brands and marketers trying to reach engineers take note. A typical B2B approach will not work without understanding the unique preferences and behaviors of these analytical thinkers. Marketers must be steps ahead, anticipating engineers’ preferred work activities when starting their process for a new project. Understanding the typical behaviors and preferences along each stage…

Left Brain Thinkers: Unraveling the Industrial Engineer’s Buyer’s Journey

gregg-8-15

Engineers are a different breed from the rest of us. They are data-driven decision makers who like to be in control and favor a consistent routine. These builders and makers want to understand how and why things work and are often drawn to the latest tech gadgets. Today’s modern industrial engineer has more barriers to…

The Pokemon Go Effect: How It Can Work in the World of B2B

Madeleine_blog

I haven’t downloaded the Pokemon Go app just yet (I have to admit, I was more of an Arthur kind of kid myself) but even I can’t deny the immediate, widespread effect the game has had. Wherever you go, you see groups of people walking down the street, looking up and down at their phones…

Meet Today’s Modern Engineer

Gregg_August_Blog

What do you think of when you hear the term engineer? Well if you are like many of us, you likely start by thinking of an older man. Typically an introvert, math-savvy, pocket protector wearing, problem solver who likes to create things ranging from planes and bridges to developing software code to operate some of…

Employee Advocacy: Why It’s Effective and How to Get Started.

503489106

Could you be underutilizing one of your greatest social media assets? Employees can play a crucial role in building a brand’s online presence and exposure, which is why more and more companies are turning to employee advocacy programs. These programs turn willing employees into social media ambassadors who share brand related content and posts on…