Category Archives: Seniors

Why Residents Should Call the Shots in Senior Living

Chelsea_1034

Who decides what you have for lunch? You do. Who decides when you make a phone call? You do. What about what kind of sheets you sleep on? You guessed it—that’s you, too. These questions may seem silly, probably because you take it for granted that you have control over every aspect of your life….

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

3 Ways Technology Keeps Seniors Connected

nalw-gregg

As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Life with Betty: “I’m free and outside!”

mombroncobucking-2

A personal series on living and learning in a multigenerational household. Part three. About a year ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

Person-Centered Care is Finally the Norm

537665557-feat

Person-Centered Care (PCC) as it relates to elder care has been a rapidly growing philosophy for many years now. You can find it in CMS regulations and guidelines, and discussed at most senior living conferences. Pretty much every senior living provider, in one form or another, says they are delivering PCC. It’s safe to say…

Seven Ways Music Can Help Maintain a Healthy Brain

493176235-resized

We’ve all experienced the feeling. You’re in your car with the radio on, maybe driving home from work, when an old song comes on. You are immediately transported back in time to when the song was popular, or when it was most important in your life. This is because music is strongly linked to our…

Our Top Blog Posts 2014: A Year of Change—sorta.

478414373-resize

Tracking our blog posts each week and seeing what clicks with our readers and followers is telling. And always surprising. This year’s recap of our best Carrot and Stick blogs from our talented panel of bloggers is no exception. The key learning here for me is that great content targeted to the right audience sticks…

Start saving now for your glamorous retirement. No, really. Right now.

AA053542-resize

I imagine myself as the retiree (approximately 40 years from now) that spends her days at countless art gallery openings, seeing Broadway shows and taking daring and glamorous vacations to exotic places. Ah yes, time spent not only spoiling my dozens of grandchildren, but also gardening at the beach house and winning hand after hand…

Help Gram Get the Care She Needs: Crowdfunding for Seniors

451631131-resized

We all know crowdfunding isn’t a new concept, but it is continually changing just like any other digital resource. When hearing the term crowdfunding you might typically jump to entrepreneurs, businesses, artists, nonprofits, and start-ups encouraging specified audiences to make a donation. They’re essentially asking for help to fuel their dream project or to support…

Category Archives: Seniors

Why Residents Should Call the Shots in Senior Living

Chelsea_1034

Who decides what you have for lunch? You do. Who decides when you make a phone call? You do. What about what kind of sheets you sleep on? You guessed it—that’s you, too. These questions may seem silly, probably because you take it for granted that you have control over every aspect of your life….

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

3 Ways Technology Keeps Seniors Connected

nalw-gregg

As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Life with Betty: “I’m free and outside!”

mombroncobucking-2

A personal series on living and learning in a multigenerational household. Part three. About a year ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

Person-Centered Care is Finally the Norm

537665557-feat

Person-Centered Care (PCC) as it relates to elder care has been a rapidly growing philosophy for many years now. You can find it in CMS regulations and guidelines, and discussed at most senior living conferences. Pretty much every senior living provider, in one form or another, says they are delivering PCC. It’s safe to say…

Seven Ways Music Can Help Maintain a Healthy Brain

493176235-resized

We’ve all experienced the feeling. You’re in your car with the radio on, maybe driving home from work, when an old song comes on. You are immediately transported back in time to when the song was popular, or when it was most important in your life. This is because music is strongly linked to our…

Our Top Blog Posts 2014: A Year of Change—sorta.

478414373-resize

Tracking our blog posts each week and seeing what clicks with our readers and followers is telling. And always surprising. This year’s recap of our best Carrot and Stick blogs from our talented panel of bloggers is no exception. The key learning here for me is that great content targeted to the right audience sticks…

Start saving now for your glamorous retirement. No, really. Right now.

AA053542-resize

I imagine myself as the retiree (approximately 40 years from now) that spends her days at countless art gallery openings, seeing Broadway shows and taking daring and glamorous vacations to exotic places. Ah yes, time spent not only spoiling my dozens of grandchildren, but also gardening at the beach house and winning hand after hand…

Help Gram Get the Care She Needs: Crowdfunding for Seniors

451631131-resized

We all know crowdfunding isn’t a new concept, but it is continually changing just like any other digital resource. When hearing the term crowdfunding you might typically jump to entrepreneurs, businesses, artists, nonprofits, and start-ups encouraging specified audiences to make a donation. They’re essentially asking for help to fuel their dream project or to support…

Category Archives: Seniors

Why Residents Should Call the Shots in Senior Living

Chelsea_1034

Who decides what you have for lunch? You do. Who decides when you make a phone call? You do. What about what kind of sheets you sleep on? You guessed it—that’s you, too. These questions may seem silly, probably because you take it for granted that you have control over every aspect of your life….

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

3 Ways Technology Keeps Seniors Connected

nalw-gregg

As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Life with Betty: “I’m free and outside!”

mombroncobucking-2

A personal series on living and learning in a multigenerational household. Part three. About a year ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

Person-Centered Care is Finally the Norm

537665557-feat

Person-Centered Care (PCC) as it relates to elder care has been a rapidly growing philosophy for many years now. You can find it in CMS regulations and guidelines, and discussed at most senior living conferences. Pretty much every senior living provider, in one form or another, says they are delivering PCC. It’s safe to say…

Seven Ways Music Can Help Maintain a Healthy Brain

493176235-resized

We’ve all experienced the feeling. You’re in your car with the radio on, maybe driving home from work, when an old song comes on. You are immediately transported back in time to when the song was popular, or when it was most important in your life. This is because music is strongly linked to our…

Our Top Blog Posts 2014: A Year of Change—sorta.

478414373-resize

Tracking our blog posts each week and seeing what clicks with our readers and followers is telling. And always surprising. This year’s recap of our best Carrot and Stick blogs from our talented panel of bloggers is no exception. The key learning here for me is that great content targeted to the right audience sticks…

Start saving now for your glamorous retirement. No, really. Right now.

AA053542-resize

I imagine myself as the retiree (approximately 40 years from now) that spends her days at countless art gallery openings, seeing Broadway shows and taking daring and glamorous vacations to exotic places. Ah yes, time spent not only spoiling my dozens of grandchildren, but also gardening at the beach house and winning hand after hand…

Help Gram Get the Care She Needs: Crowdfunding for Seniors

451631131-resized

We all know crowdfunding isn’t a new concept, but it is continually changing just like any other digital resource. When hearing the term crowdfunding you might typically jump to entrepreneurs, businesses, artists, nonprofits, and start-ups encouraging specified audiences to make a donation. They’re essentially asking for help to fuel their dream project or to support…

Category Archives: Seniors

Why Residents Should Call the Shots in Senior Living

Chelsea_1034

Who decides what you have for lunch? You do. Who decides when you make a phone call? You do. What about what kind of sheets you sleep on? You guessed it—that’s you, too. These questions may seem silly, probably because you take it for granted that you have control over every aspect of your life….

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

3 Ways Technology Keeps Seniors Connected

nalw-gregg

As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Life with Betty: “I’m free and outside!”

mombroncobucking-2

A personal series on living and learning in a multigenerational household. Part three. About a year ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

Person-Centered Care is Finally the Norm

537665557-feat

Person-Centered Care (PCC) as it relates to elder care has been a rapidly growing philosophy for many years now. You can find it in CMS regulations and guidelines, and discussed at most senior living conferences. Pretty much every senior living provider, in one form or another, says they are delivering PCC. It’s safe to say…

Seven Ways Music Can Help Maintain a Healthy Brain

493176235-resized

We’ve all experienced the feeling. You’re in your car with the radio on, maybe driving home from work, when an old song comes on. You are immediately transported back in time to when the song was popular, or when it was most important in your life. This is because music is strongly linked to our…

Our Top Blog Posts 2014: A Year of Change—sorta.

478414373-resize

Tracking our blog posts each week and seeing what clicks with our readers and followers is telling. And always surprising. This year’s recap of our best Carrot and Stick blogs from our talented panel of bloggers is no exception. The key learning here for me is that great content targeted to the right audience sticks…

Start saving now for your glamorous retirement. No, really. Right now.

AA053542-resize

I imagine myself as the retiree (approximately 40 years from now) that spends her days at countless art gallery openings, seeing Broadway shows and taking daring and glamorous vacations to exotic places. Ah yes, time spent not only spoiling my dozens of grandchildren, but also gardening at the beach house and winning hand after hand…

Help Gram Get the Care She Needs: Crowdfunding for Seniors

451631131-resized

We all know crowdfunding isn’t a new concept, but it is continually changing just like any other digital resource. When hearing the term crowdfunding you might typically jump to entrepreneurs, businesses, artists, nonprofits, and start-ups encouraging specified audiences to make a donation. They’re essentially asking for help to fuel their dream project or to support…

Category Archives: Seniors

Why Residents Should Call the Shots in Senior Living

Chelsea_1034

Who decides what you have for lunch? You do. Who decides when you make a phone call? You do. What about what kind of sheets you sleep on? You guessed it—that’s you, too. These questions may seem silly, probably because you take it for granted that you have control over every aspect of your life….

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

3 Ways Technology Keeps Seniors Connected

nalw-gregg

As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Life with Betty: “I’m free and outside!”

mombroncobucking-2

A personal series on living and learning in a multigenerational household. Part three. About a year ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

Person-Centered Care is Finally the Norm

537665557-feat

Person-Centered Care (PCC) as it relates to elder care has been a rapidly growing philosophy for many years now. You can find it in CMS regulations and guidelines, and discussed at most senior living conferences. Pretty much every senior living provider, in one form or another, says they are delivering PCC. It’s safe to say…

Seven Ways Music Can Help Maintain a Healthy Brain

493176235-resized

We’ve all experienced the feeling. You’re in your car with the radio on, maybe driving home from work, when an old song comes on. You are immediately transported back in time to when the song was popular, or when it was most important in your life. This is because music is strongly linked to our…

Our Top Blog Posts 2014: A Year of Change—sorta.

478414373-resize

Tracking our blog posts each week and seeing what clicks with our readers and followers is telling. And always surprising. This year’s recap of our best Carrot and Stick blogs from our talented panel of bloggers is no exception. The key learning here for me is that great content targeted to the right audience sticks…

Start saving now for your glamorous retirement. No, really. Right now.

AA053542-resize

I imagine myself as the retiree (approximately 40 years from now) that spends her days at countless art gallery openings, seeing Broadway shows and taking daring and glamorous vacations to exotic places. Ah yes, time spent not only spoiling my dozens of grandchildren, but also gardening at the beach house and winning hand after hand…

Help Gram Get the Care She Needs: Crowdfunding for Seniors

451631131-resized

We all know crowdfunding isn’t a new concept, but it is continually changing just like any other digital resource. When hearing the term crowdfunding you might typically jump to entrepreneurs, businesses, artists, nonprofits, and start-ups encouraging specified audiences to make a donation. They’re essentially asking for help to fuel their dream project or to support…

Category Archives: Seniors

Why Residents Should Call the Shots in Senior Living

Chelsea_1034

Who decides what you have for lunch? You do. Who decides when you make a phone call? You do. What about what kind of sheets you sleep on? You guessed it—that’s you, too. These questions may seem silly, probably because you take it for granted that you have control over every aspect of your life….

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

3 Ways Technology Keeps Seniors Connected

nalw-gregg

As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Life with Betty: “I’m free and outside!”

mombroncobucking-2

A personal series on living and learning in a multigenerational household. Part three. About a year ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

Person-Centered Care is Finally the Norm

537665557-feat

Person-Centered Care (PCC) as it relates to elder care has been a rapidly growing philosophy for many years now. You can find it in CMS regulations and guidelines, and discussed at most senior living conferences. Pretty much every senior living provider, in one form or another, says they are delivering PCC. It’s safe to say…

Seven Ways Music Can Help Maintain a Healthy Brain

493176235-resized

We’ve all experienced the feeling. You’re in your car with the radio on, maybe driving home from work, when an old song comes on. You are immediately transported back in time to when the song was popular, or when it was most important in your life. This is because music is strongly linked to our…

Our Top Blog Posts 2014: A Year of Change—sorta.

478414373-resize

Tracking our blog posts each week and seeing what clicks with our readers and followers is telling. And always surprising. This year’s recap of our best Carrot and Stick blogs from our talented panel of bloggers is no exception. The key learning here for me is that great content targeted to the right audience sticks…

Start saving now for your glamorous retirement. No, really. Right now.

AA053542-resize

I imagine myself as the retiree (approximately 40 years from now) that spends her days at countless art gallery openings, seeing Broadway shows and taking daring and glamorous vacations to exotic places. Ah yes, time spent not only spoiling my dozens of grandchildren, but also gardening at the beach house and winning hand after hand…

Help Gram Get the Care She Needs: Crowdfunding for Seniors

451631131-resized

We all know crowdfunding isn’t a new concept, but it is continually changing just like any other digital resource. When hearing the term crowdfunding you might typically jump to entrepreneurs, businesses, artists, nonprofits, and start-ups encouraging specified audiences to make a donation. They’re essentially asking for help to fuel their dream project or to support…

Category Archives: Seniors

Why Residents Should Call the Shots in Senior Living

Chelsea_1034

Who decides what you have for lunch? You do. Who decides when you make a phone call? You do. What about what kind of sheets you sleep on? You guessed it—that’s you, too. These questions may seem silly, probably because you take it for granted that you have control over every aspect of your life….

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better

lauren_blog_gif-file

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

3 Ways Technology Keeps Seniors Connected

nalw-gregg

As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Life with Betty: “I’m free and outside!”

mombroncobucking-2

A personal series on living and learning in a multigenerational household. Part three. About a year ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

Person-Centered Care is Finally the Norm

537665557-feat

Person-Centered Care (PCC) as it relates to elder care has been a rapidly growing philosophy for many years now. You can find it in CMS regulations and guidelines, and discussed at most senior living conferences. Pretty much every senior living provider, in one form or another, says they are delivering PCC. It’s safe to say…

Seven Ways Music Can Help Maintain a Healthy Brain

493176235-resized

We’ve all experienced the feeling. You’re in your car with the radio on, maybe driving home from work, when an old song comes on. You are immediately transported back in time to when the song was popular, or when it was most important in your life. This is because music is strongly linked to our…

Our Top Blog Posts 2014: A Year of Change—sorta.

478414373-resize

Tracking our blog posts each week and seeing what clicks with our readers and followers is telling. And always surprising. This year’s recap of our best Carrot and Stick blogs from our talented panel of bloggers is no exception. The key learning here for me is that great content targeted to the right audience sticks…

Start saving now for your glamorous retirement. No, really. Right now.