Category Archives: Seniors

Person-Centered Care: Changing the Way We Provide Care


Person-centered is a philosophy of care that is transforming the way organizations care for older adults in memory care, assisted living, and long-term health care services. Person-centered care puts patients and their families at the center of all decisions. Cultural and systematic health care system changes are the driving forces behind replacing the institutional model…

The Silver Tsunami: A Golden Opportunity for Marketers


Nationally, about 10,000 Baby Boomers will turn 65 every day until 2030. This over 50 demographic represents more than 100 million people in the U.S. and is the economic backbone of the American workforce. This generation is often referred to as the Silver Tsunami—the largest portion of the U.S population that is going to challenge…

Senior Living Community Sites: 4 Steps to Better Web Design.


If you live in a senior living community, or do marketing for a senior living community, or are helping a parent choose a senior living community, this post is for you. Let’s face it, if you’re still under the impression older adults aren’t surfin’ the web or into social media; you should probably quit your job—it’s 2014….

November Is National Caregiver Month: 3 Tips for Healthy Change


Over 35 million people worldwide have some form of dementia, including one of the most common types of memory loss, Alzheimer’s disease. Alzheimer’s is the best known form of dementia and is a degenerative and fatal brain disease where cell-to-cell connections in the brain are lost. Victims suffer behavior changes, memory loss, and an erosion…

Senior living –How the Culture of Long-Term Care is Transforming


Nursing homes – a place most seniors dread. And why wouldn’t they? Most of today’s “traditional” nursing homes were created about 50 years ago as “homes for the aged.” Many were built like hospitals and organized to be similarly run resulting in a regimented, task- and schedule-driven atmosphere. Who wants to spend their final year’s…

Marketing to Seniors: Everything’s changing and everything’s not.

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Marketing to seniors or mature markets is a critical aspect for any marketer today. Whether you’re a health care marketer, Medicare, Medicare Supplement, or Medicare Advantage marketer—or anyone interested in following where your growth in market share and revenue will come from in the next 20 or 30 years. Marketing to seniors effectively and being…

Pet Therapy Brings Healthy Changes to Nursing Home Residents


In a recent interview with a senior resident in a nursing home, when asked what her hobbies were, she stated, “dogs.” Even though she never had a dog before moving into the nursing home, she is one of the biggest fans of the therapy dogs who come to visit. Each week trained therapy greyhounds and…

Older Adults Beat the Blues – Get Tech-Savvy.


Depression rates can lead to a serious health issue at any age, but are especially alarming and debilitating  among older adults. It’s known that depression rates increase with age. Research from the University of Illinois found the incidence of depression was at its lowest around the age of 45, and highest among the over-80s. As…

Where’s Grandma? Probably on Facebook or Twitter


For the first time ever, more than 50 percent of U.S. adults over the age of 65 are online, according to the Pew Research Center’s Internet and American Life Project. And of those, one in three are using social media networking sites such as Facebook, Skype and Twitter. The number of seniors using social media…

Silver Surfers: Seniors Changing Marketing Stereotypes


 “Silver surfers” is a term used to define  older, especially retired, people who use the internet. When I think of seniors using the internet, my grandparents immediately come to mind. I would not call them silver surfers, though, since they do not even own a computer. However, this past weekend my grandpa proved me wrong….