Category Archives: social marketing

The Pokemon Go Effect: How It Can Work in the World of B2B

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I haven’t downloaded the Pokemon Go app just yet (I have to admit, I was more of an Arthur kind of kid myself) but even I can’t deny the immediate, widespread effect the game has had. Wherever you go, you see groups of people walking down the street, looking up and down at their phones…

4 Cool Marketing Trends You Need To Know

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Everyone wants to ’Be Cool’ like John Travolta, but in the #marketing world that means keeping up with the times. A well-known barometer for the Information Age, Mary Meeker’s presentation on tech and global trends always shakes things up on the prospects of the future. In particular, the future of being cool in marketing. 1….

Account-Based Marketing Tips and Tactics

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Account-based marketing, which the cool kids call ABM, is a strategic approach to marketing, the crux of which is highly targeted communications to specific priority individuals or accounts. Here is ITSMA’s definition: “Treating individual accounts as a market in their own right” A structured approach to developing and implementing highly customized marketing campaigns to markets…

Snapchat Gets Serious About Business Marketing

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Snapchat is no longer just an app for teens and tweens to send “disappearing” pictures to their friends. With over 100 million daily users and nearly 400 million snaps sent per day, Snapchat is becoming a fundamental base for marketing around the world. Unlike Facebook or Instagram, Snapchat is a platform, like Twitter, where posting…

Using Nonverbal Communication to Reach Your Audience

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Nonverbal communication accounts for about 93% of a conversation. Kinesics, otherwise known as body language, takes up 55% of that, while paralanguage (tone, pitch, rate, etc.) fills the other 38%. Obviously not every interaction will stick exactly to these numbers, so let’s say 70% of communication is nonverbal for the sake of it. Although online…

Organic vs. Paid Social Media

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Social media is social media, right? Well, no. Depending on the context, there can be subtle nuances or vast differences in terms of what content is appropriate. Speaking strictly from the perspective of social for a business or brand (because it should be obvious that using social on a personal level is much more #footlooseandfancyfree),…

Micro-Engagements and Emoji Marketing 😊

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Emojis. I use them, you use them, your mom probably uses them. Actually, according to the 2015 Emoji Report (by Emogi Research Team), 92% of the online population use them (and what’s up with that other 8% ¯\_(ツ)_/¯ ). Why? It’s not a new story – a picture is worth a thousand words. What is…

8 B2B LinkedIn Marketing Tips

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LinkedIn is responsible for 80% of all B2B social media leads. It should be an integral part of your marketing strategy and it can clearly have a sizable return if you put the time and effort into it. Keep these tips in mind as you develop, implement, and refine your strategy, and let me know…

5 Things About Thought Leadership Your Boss Wants To Know

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What the hell is a thought leader? Obviously, it’s someone like Professor X from X-Men who can control minds. Or maybe it’s the guy sitting next to you reading Mind Manipulation co-written by Dr. Haha Lung and Dr. Christopher Prowant. Or maybe it’s you. More likely, it’s the future you. To become the thought leader leader,…

Instagram Ad Change – How Long is 30 Seconds, Really?

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Last month, Instagram announced that it will offer 60 second video ads, up from the previous 30 second limit on Instagram video ads. A seemingly small change, but is that additional 30 seconds a lot? It depends, right? If you’re at the Toronto International Film Festival, waiting along the red carpet to meet George Clooney as he…