Category Archives: Social Media

Snapchat Gets Serious About Business Marketing

Haley_Snapchat

Snapchat is no longer just an app for teens and tweens to send “disappearing” pictures to their friends. With over 100 million daily users and nearly 400 million snaps sent per day, Snapchat is becoming a fundamental base for marketing around the world. Unlike Facebook or Instagram, Snapchat is a platform, like Twitter, where posting…

Employee Advocacy: Why It’s Effective and How to Get Started.

503489106

Could you be underutilizing one of your greatest social media assets? Employees can play a crucial role in building a brand’s online presence and exposure, which is why more and more companies are turning to employee advocacy programs. These programs turn willing employees into social media ambassadors who share brand related content and posts on…

Organic vs. Paid Social Media

Organic_SocialMedia (1)

Social media is social media, right? Well, no. Depending on the context, there can be subtle nuances or vast differences in terms of what content is appropriate. Speaking strictly from the perspective of social for a business or brand (because it should be obvious that using social on a personal level is much more #footlooseandfancyfree),…

Celebrating Local and Making Change: 2016 AMA Pinnacle Awards

BigDogsGroup_4C

Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…

Micro-Engagements and Emoji Marketing 😊

emojis

Emojis. I use them, you use them, your mom probably uses them. Actually, according to the 2015 Emoji Report (by Emogi Research Team), 92% of the online population use them (and what’s up with that other 8% ¯\_(ツ)_/¯ ). Why? It’s not a new story – a picture is worth a thousand words. What is…

8 B2B LinkedIn Marketing Tips

160510864

LinkedIn is responsible for 80% of all B2B social media leads. It should be an integral part of your marketing strategy and it can clearly have a sizable return if you put the time and effort into it. Keep these tips in mind as you develop, implement, and refine your strategy, and let me know…

For B2B, Facebook is The Place to Be

social media users data

While B2B companies are rapidly evolving to see the benefits of social media, many still look only to LinkedIn or Twitter to nurture a presence. And while those two platforms are important, don’t overlook the value of Facebook. While Facebook is largely a place to see pictures of babies and funny cat videos, it is…

Facebook “Dislike” Button – What Should Brands Do?

dislike

The “Dislike” Button Mark Zuckerberg announced this week that Facebook will launch an (air quotes) “dislike” button. Per Mark, the requests come not so much to say they actually dislike a post, but to show support where a “like” feels inappropriate. I’m sure we have all struggled with hitting like on posts that share sad or…

Networking in the Digital Age

Networking_DigitalAge

No matter how many pep talks I give myself in the car before I walk in, live networking events make me self conscious. I tell myself, “Just because you’re going to this thing alone, doesn’t mean that everyone in the room thinks that you have no friends. It’s completely obvious to everyone that you are…

Four Steps to Build Stronger Business Relationships on LinkedIn

Picture1

LinkedIn is now the business-oriented social networking site. Over the past few years, LinkedIn has evolved from a job search tool to a critical business resource, especially for those in B2B industries. LinkedIn now boasts more than 322 million users across 200 countries with 35 percent of users accessing the site daily. The volume and…

Category Archives: Social Media

Snapchat Gets Serious About Business Marketing

Haley_Snapchat

Snapchat is no longer just an app for teens and tweens to send “disappearing” pictures to their friends. With over 100 million daily users and nearly 400 million snaps sent per day, Snapchat is becoming a fundamental base for marketing around the world. Unlike Facebook or Instagram, Snapchat is a platform, like Twitter, where posting…

Employee Advocacy: Why It’s Effective and How to Get Started.

503489106

Could you be underutilizing one of your greatest social media assets? Employees can play a crucial role in building a brand’s online presence and exposure, which is why more and more companies are turning to employee advocacy programs. These programs turn willing employees into social media ambassadors who share brand related content and posts on…

Organic vs. Paid Social Media

Organic_SocialMedia (1)

Social media is social media, right? Well, no. Depending on the context, there can be subtle nuances or vast differences in terms of what content is appropriate. Speaking strictly from the perspective of social for a business or brand (because it should be obvious that using social on a personal level is much more #footlooseandfancyfree),…

Celebrating Local and Making Change: 2016 AMA Pinnacle Awards

BigDogsGroup_4C

Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…

Micro-Engagements and Emoji Marketing 😊

emojis

Emojis. I use them, you use them, your mom probably uses them. Actually, according to the 2015 Emoji Report (by Emogi Research Team), 92% of the online population use them (and what’s up with that other 8% ¯\_(ツ)_/¯ ). Why? It’s not a new story – a picture is worth a thousand words. What is…

8 B2B LinkedIn Marketing Tips

160510864

LinkedIn is responsible for 80% of all B2B social media leads. It should be an integral part of your marketing strategy and it can clearly have a sizable return if you put the time and effort into it. Keep these tips in mind as you develop, implement, and refine your strategy, and let me know…

For B2B, Facebook is The Place to Be

social media users data

While B2B companies are rapidly evolving to see the benefits of social media, many still look only to LinkedIn or Twitter to nurture a presence. And while those two platforms are important, don’t overlook the value of Facebook. While Facebook is largely a place to see pictures of babies and funny cat videos, it is…

Facebook “Dislike” Button – What Should Brands Do?

dislike

The “Dislike” Button Mark Zuckerberg announced this week that Facebook will launch an (air quotes) “dislike” button. Per Mark, the requests come not so much to say they actually dislike a post, but to show support where a “like” feels inappropriate. I’m sure we have all struggled with hitting like on posts that share sad or…

Networking in the Digital Age

Networking_DigitalAge

No matter how many pep talks I give myself in the car before I walk in, live networking events make me self conscious. I tell myself, “Just because you’re going to this thing alone, doesn’t mean that everyone in the room thinks that you have no friends. It’s completely obvious to everyone that you are…

Four Steps to Build Stronger Business Relationships on LinkedIn

Picture1

LinkedIn is now the business-oriented social networking site. Over the past few years, LinkedIn has evolved from a job search tool to a critical business resource, especially for those in B2B industries. LinkedIn now boasts more than 322 million users across 200 countries with 35 percent of users accessing the site daily. The volume and…