Category Archives: Uncategorized

Engineers and Social Media: Where They Go and What They Look For


At Roberts, we intimately understand engineers and what makes them tick. How they think, act, and their typical behaviors and preferences at each stage of a project. We understand they need information quickly, as they are under pressure to work faster and more efficiently with ever compressing project deadlines. These modern makers have an innate…

Rage against the machine. With doodles.


When’s the last time your boss came up to you and said, “Whoa, that’s really deep bro”? Never? I’m assuming it’s never. And there’s a reason for that—you work on a computer. It’s a simple fact that computers make it much harder for us to focus. You know it’s true. We’ve all had the same…

Left Brain Thinkers: Unraveling the Industrial Engineer’s Buyer’s Journey


Engineers are a different breed from the rest of us. They are data-driven decision makers who like to be in control and favor a consistent routine. These builders and makers want to understand how and why things work and are often drawn to the latest tech gadgets. Today’s modern industrial engineer has more barriers to…

The Pokemon Go Effect: How It Can Work in the World of B2B


I haven’t downloaded the Pokemon Go app just yet (I have to admit, I was more of an Arthur kind of kid myself) but even I can’t deny the immediate, widespread effect the game has had. Wherever you go, you see groups of people walking down the street, looking up and down at their phones…

Meet Today’s Modern Engineer


What do you think of when you hear the term engineer? Well if you are like many of us, you likely start by thinking of an older man. Typically an introvert, math-savvy, pocket protector wearing, problem solver who likes to create things ranging from planes and bridges to developing software code to operate some of…

Account-Based Marketing Tips and Tactics


Account-based marketing, which the cool kids call ABM, is a strategic approach to marketing, the crux of which is highly targeted communications to specific priority individuals or accounts. Here is ITSMA’s definition: “Treating individual accounts as a market in their own right” A structured approach to developing and implementing highly customized marketing campaigns to markets…

Celebrating #WorldEmojiDay in the Business World


This Sunday is #WorldEmojiDay. Emojis are popular not only because they can be adorable, but because humans process visual information 60,000 times faster than text, and 90% of information transmitted to the brain is visual. I’ve written about micro-engagements and emoji marketing before, but in honor of World Emoji Day, I thought I’d share why—and…

Have you been to Jazz Street?


It’s a charming part of town that comes to life once a year on Gibbs Street for the Xerox Rochester International Jazz Festival (XRIJF). Over the past 15 years, this event has become one of the nation’s most respected music festivals, providing an eclectic collection of music, food, and inspiration right here in Rochester, N.Y….

Snapchat Gets Serious About Business Marketing


Snapchat is no longer just an app for teens and tweens to send “disappearing” pictures to their friends. With over 100 million daily users and nearly 400 million snaps sent per day, Snapchat is becoming a fundamental base for marketing around the world. Unlike Facebook or Instagram, Snapchat is a platform, like Twitter, where posting…

This Blog Should Have Been an Infographic


Have you ever wondered why there are so damned many infographics out there these days? Have you likewise grown tired of hearing the same old reasons rehashed half a hundred times: that our attention spans are shrinking [insert obligatory goldfish joke here], that social media is at fault, that we all just hate reading? Well…