Category Archives: Wellness and Prevention

Why Residents Should Call the Shots in Senior Living


Who decides what you have for lunch? You do. Who decides when you make a phone call? You do. What about what kind of sheets you sleep on? You guessed it—that’s you, too. These questions may seem silly, probably because you take it for granted that you have control over every aspect of your life….

3 Ways Technology Keeps Seniors Connected


As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

“Take as Directed” campaign recognized for “super” results.


Back in 2014, Excellus BlueCross BlueShield came to us with a serious health issue affecting Rochester: medication adherence. Since then, the Silver Anvil Award-winning “Take as Directed” (TAD) campaign has made significant positive changes in the health of our community. Most recently, the Excellus BlueCross BlueShield campaign was featured as the cover story in the…

Start the New Year Right: “I Will Remember to Take My HBP Medication”


It‘s a new year, a new beginning, a time when hope shines light on all the things we want to change in our lives. Whether that means spending more time with family, cutting back your sugar intake, working out more, swearing less (or more), trying new things—whatever it is—it usually aligns with a pretty significant…

Does a clean or cluttered desk inspire more creativity and productivity? My take.


“If a cluttered desk is a sign of a cluttered mind, of what, then, is an empty desk a sign?” -Albert Einstein Einstein is of course a genius, but on desk organization? Take a quick stroll around your office and answer this question for me: do you see more cluttered or clear desks? Neat freaks…

Life with Betty: Making the big move.


A personal series on living and learning in a multigenerational household. Part two. About six months ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

Running for change: Our clients work hard to advocate for the causes they care about

Running for change 1

Advertising, marketing and public relations are more than just creating an ad, sending out a piece of direct mail or posting a funny tweet—these are areas that create real change in all industries, from healthcare to technology to B2B. At Roberts, we exist to create meaningful, memorable change for our clients, but we also want…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

Head-to-toe wearable tech: Can you turn yourself into a healthy robot?


Okay, not quite a robot. But that’s not far off. Tech companies are pushing the limits of what we wear, and it’s changing the way we live, especially when it comes to our health. A friend of mine is an early adopter of the Apple Watch. And now he’s always checking how many calories he’s…

Seven Ways Music Can Help Maintain a Healthy Brain


We’ve all experienced the feeling. You’re in your car with the radio on, maybe driving home from work, when an old song comes on. You are immediately transported back in time to when the song was popular, or when it was most important in your life. This is because music is strongly linked to our…