The parties are over, the gift wrap stored away for another year, and my year-end desk and office cleanup are almost complete. So that means it’s time for the year-end wrap-up blog that puts a bright bow around some of the most popular and well read blogs from Carrot and Stick over the past year.
It is an eclectic group of content and topics but the majority of this year’s top blogs focus around behavior change in health, wellness, B2B market dynamics, social media, and technology changes—not surprising since our blog is written by a diversified panel of bloggers with unique points of view and perspectives on a lot of things. But all held together around a common passion and belief about creating behavior change—real marketplace change for our clients, customers, and ourselves.
Erin O’Connor from our PR team kicks off and heads up the top of our 2013 list with a thorough and tongue-in-cheek (don’t know how to text that ) look at what texting means for all of us. Check Erin’s top-of-the-charts blog here.
2. Transparency in business how to foster a culture of trust and collaboration.
The PR folks seem to have a penchant for effective blogging as Gregg Dinino, our PR director, demonstrates with his second-place slot on our top posts from 2013 with this piece on the value and impact of transparency in business culture. Get the whole story here.
3. Can office renovation unlock creativity?
About a year ago we were in the midst of a marvelous mayhem in the shop as we tore up and refreshed virtually every floor and nook and cranny of our work spaces because they needed it and we all needed it. The resulting change of scenery and break in timeworn physical routines gave everyone’s energy and creativity a surprising boost. And gave me a great behavior change post topic to write about it. Tear into it here.
4. Top 5 recruiting tools to help companies get the best candidates.
Our HR director, Kerry Lefler, recapped the most useful recruiting tools, tactics, and sites to land a top blog spot in the number four position. Find out why here.
5. Engaging the millennial generation.
Carrie Riby took a look at how to reach this hard-to-reach, on-the-go millennial generation from a media perspective and reported her thoughts, facts, and findings here.
6. Healthy living: There’s an app for that.
This post from way back in mid-January 2013 by Megan Grumley explored the many tech tools and apps available to all of us on our smartphones to help us all keep more of our New Year’s resolutions. There’s probably been about 100 more since last year, but you can see what was hot in 2013 here.
7. Inside the mind of the iPhone consumer.
Erin O’Connor from our PR group scores a second hit on our top blogs list from the last year with this look at the tech savvy early adopters and the late to the iPhone party trend followers. Which are you? Learn here.
8. New Coke Obesity Ad: Changing behavior or avoidance?
Venerable, cherished brand icon Coca-Cola launched a new effort this past year and tried to weigh in on the entire childhood and adult obesity epidemic. Not so sure they helped address the issue, or helped themselves, as much as stir more controversy about the impact of sugary drinks like Coke in our collective diets. Regardless, I had a Coke, a smile and a great topic for a blog post you can read more of here.
9. Marketing to seniors: Everything’s changing and everything’s not.
I started this post late last summer thinking it’d be about marketing Medicare to seniors, but it turned into a post about marketing everything to seniors. Turns out that the graying generation is where a lot of the sales and marketing action is going to be over the next decade or two. They buy more, have more and plan to be around longer than any generation before us. Find out what interests them and what they’re spending their massive discretionary dollars on here.
10. Marketing to the younger industrial engineer.
The final top blog post spot is a post about how to connect—really connect—with a new, younger industrial engineer audience. These folks are the new breed of specifiers and designers coming into decision-making roles across all of the verticals with fresh eyes, open minds, and new communication preferences, especially digital, web , even social media. Get inside the head and heart of today’s engineer targets here.