How to get it right in paid social advertising

506824964Do you want to drive clicks to your website? How about increase followers? Need to raise awareness about a new program or refresh an old one?

Ah, the beauty of paid social media advertising. When launched effectively, you can see huge results no matter what your end goal may be. Finding the right audiences to target can be like a gold mine of clicks, followers or calls. But how do you find that perfect audience? It’s not always cut and dry. Below are a few tips on getting it right with social advertising:

The right audience

When it comes to targeting for paid social ads, the opportunities are endless. The options can vary by platform, but below are just a few of the targeting options at your fingertips:

  • Target by demographic: Target by age, gender, location, recent life events (engagements, birthdays, recently moved), income level, political views, etc.
  • Target by behavior: specific B2B industries, football fans, the few-and-far-between Internet Explorer users, Mac vs. Windows rivals, job roles, etc.
  • Target by interests: Fitness enthusiasts, industry interests (engineering, banking, marketing, etc.), software experts, business travelers, etc.

You might hear that paid social advertising only works in B2C and we can tell you from experience with our own B2B clients, it just isn’t true. Everyone is on social. (Ok, maybe not everyone—but there are 1.79 billion social network users worldwide and 79% of the U.S. population has a social network profile. That includes your mom, your grandpa, your doctor, your engineering consultant, your financial advisor—you name it.)

The right content

So you think you’ve found your target audience, but why isn’t anyone clicking your ads? “Don’t judge a book by its cover” does not ring true in the world of advertising, especially paid social advertising.

  • Make sure the image you use is relevant, attention-grabbing and fresh.
  • Try swapping in a different photo that might resonate better or messaging that grabs their attention.
  • It’s best to have several ad variations, with differing wording and several photos, so your audience doesn’t get bored or, even worse, start tuning you out.
  • Don’t be afraid to pause one ad variation if it’s not doing well—it’s just another insight into your audience to use for next time.

The right platform

So you’ve found your audience, you’ve got killer content, but you’re STILL not getting clicks? There are so many different platforms to choose from, and depending on your audience, what works for some might not work for you. You might think to dive immediately into Facebook, Twitter and LinkedIn, but don’t rule out Instagram, Pinterest, YouTube or another platform. If you have great visual content and your audience is there, these platforms could garner huge results.

With all that said, the truth is, there is no “right answer” when it comes to paid social. Find out what works for you and go from there.

What tricks have you found helpful in paid social advertising? Let us know in the comments!

How can we help you make change?

There are no comments yet. Be the first and leave a response!

Leave a Reply

Your email address will not be published. Required fields are marked *

How to get it right in paid social advertising

506824964Do you want to drive clicks to your website? How about increase followers? Need to raise awareness about a new program or refresh an old one?

Ah, the beauty of paid social media advertising. When launched effectively, you can see huge results no matter what your end goal may be. Finding the right audiences to target can be like a gold mine of clicks, followers or calls. But how do you find that perfect audience? It’s not always cut and dry. Below are a few tips on getting it right with social advertising:

The right audience

When it comes to targeting for paid social ads, the opportunities are endless. The options can vary by platform, but below are just a few of the targeting options at your fingertips:

  • Target by demographic: Target by age, gender, location, recent life events (engagements, birthdays, recently moved), income level, political views, etc.
  • Target by behavior: specific B2B industries, football fans, the few-and-far-between Internet Explorer users, Mac vs. Windows rivals, job roles, etc.
  • Target by interests: Fitness enthusiasts, industry interests (engineering, banking, marketing, etc.), software experts, business travelers, etc.

You might hear that paid social advertising only works in B2C and we can tell you from experience with our own B2B clients, it just isn’t true. Everyone is on social. (Ok, maybe not everyone—but there are 1.79 billion social network users worldwide and 79% of the U.S. population has a social network profile. That includes your mom, your grandpa, your doctor, your engineering consultant, your financial advisor—you name it.)

The right content

So you think you’ve found your target audience, but why isn’t anyone clicking your ads? “Don’t judge a book by its cover” does not ring true in the world of advertising, especially paid social advertising.

  • Make sure the image you use is relevant, attention-grabbing and fresh.
  • Try swapping in a different photo that might resonate better or messaging that grabs their attention.
  • It’s best to have several ad variations, with differing wording and several photos, so your audience doesn’t get bored or, even worse, start tuning you out.
  • Don’t be afraid to pause one ad variation if it’s not doing well—it’s just another insight into your audience to use for next time.

The right platform

So you’ve found your audience, you’ve got killer content, but you’re STILL not getting clicks? There are so many different platforms to choose from, and depending on your audience, what works for some might not work for you. You might think to dive immediately into Facebook, Twitter and LinkedIn, but don’t rule out Instagram, Pinterest, YouTube or another platform. If you have great visual content and your audience is there, these platforms could garner huge results.

With all that said, the truth is, there is no “right answer” when it comes to paid social. Find out what works for you and go from there.

What tricks have you found helpful in paid social advertising? Let us know in the comments!

How can we help you make change?

There are no comments yet. Be the first and leave a response!

Leave a Reply

Your email address will not be published. Required fields are marked *

How to get it right in paid social advertising

506824964Do you want to drive clicks to your website? How about increase followers? Need to raise awareness about a new program or refresh an old one?

Ah, the beauty of paid social media advertising. When launched effectively, you can see huge results no matter what your end goal may be. Finding the right audiences to target can be like a gold mine of clicks, followers or calls. But how do you find that perfect audience? It’s not always cut and dry. Below are a few tips on getting it right with social advertising:

The right audience

When it comes to targeting for paid social ads, the opportunities are endless. The options can vary by platform, but below are just a few of the targeting options at your fingertips:

  • Target by demographic: Target by age, gender, location, recent life events (engagements, birthdays, recently moved), income level, political views, etc.
  • Target by behavior: specific B2B industries, football fans, the few-and-far-between Internet Explorer users, Mac vs. Windows rivals, job roles, etc.
  • Target by interests: Fitness enthusiasts, industry interests (engineering, banking, marketing, etc.), software experts, business travelers, etc.

You might hear that paid social advertising only works in B2C and we can tell you from experience with our own B2B clients, it just isn’t true. Everyone is on social. (Ok, maybe not everyone—but there are 1.79 billion social network users worldwide and 79% of the U.S. population has a social network profile. That includes your mom, your grandpa, your doctor, your engineering consultant, your financial advisor—you name it.)

The right content

So you think you’ve found your target audience, but why isn’t anyone clicking your ads? “Don’t judge a book by its cover” does not ring true in the world of advertising, especially paid social advertising.

  • Make sure the image you use is relevant, attention-grabbing and fresh.
  • Try swapping in a different photo that might resonate better or messaging that grabs their attention.
  • It’s best to have several ad variations, with differing wording and several photos, so your audience doesn’t get bored or, even worse, start tuning you out.
  • Don’t be afraid to pause one ad variation if it’s not doing well—it’s just another insight into your audience to use for next time.

The right platform

So you’ve found your audience, you’ve got killer content, but you’re STILL not getting clicks? There are so many different platforms to choose from, and depending on your audience, what works for some might not work for you. You might think to dive immediately into Facebook, Twitter and LinkedIn, but don’t rule out Instagram, Pinterest, YouTube or another platform. If you have great visual content and your audience is there, these platforms could garner huge results.

With all that said, the truth is, there is no “right answer” when it comes to paid social. Find out what works for you and go from there.

What tricks have you found helpful in paid social advertising? Let us know in the comments!

How can we help you make change?

There are no comments yet. Be the first and leave a response!

Leave a Reply

Your email address will not be published. Required fields are marked *

How to get it right in paid social advertising

506824964Do you want to drive clicks to your website? How about increase followers? Need to raise awareness about a new program or refresh an old one?

Ah, the beauty of paid social media advertising. When launched effectively, you can see huge results no matter what your end goal may be. Finding the right audiences to target can be like a gold mine of clicks, followers or calls. But how do you find that perfect audience? It’s not always cut and dry. Below are a few tips on getting it right with social advertising:

The right audience

When it comes to targeting for paid social ads, the opportunities are endless. The options can vary by platform, but below are just a few of the targeting options at your fingertips:

  • Target by demographic: Target by age, gender, location, recent life events (engagements, birthdays, recently moved), income level, political views, etc.
  • Target by behavior: specific B2B industries, football fans, the few-and-far-between Internet Explorer users, Mac vs. Windows rivals, job roles, etc.
  • Target by interests: Fitness enthusiasts, industry interests (engineering, banking, marketing, etc.), software experts, business travelers, etc.

You might hear that paid social advertising only works in B2C and we can tell you from experience with our own B2B clients, it just isn’t true. Everyone is on social. (Ok, maybe not everyone—but there are 1.79 billion social network users worldwide and 79% of the U.S. population has a social network profile. That includes your mom, your grandpa, your doctor, your engineering consultant, your financial advisor—you name it.)

The right content

So you think you’ve found your target audience, but why isn’t anyone clicking your ads? “Don’t judge a book by its cover” does not ring true in the world of advertising, especially paid social advertising.

  • Make sure the image you use is relevant, attention-grabbing and fresh.
  • Try swapping in a different photo that might resonate better or messaging that grabs their attention.
  • It’s best to have several ad variations, with differing wording and several photos, so your audience doesn’t get bored or, even worse, start tuning you out.
  • Don’t be afraid to pause one ad variation if it’s not doing well—it’s just another insight into your audience to use for next time.

The right platform

So you’ve found your audience, you’ve got killer content, but you’re STILL not getting clicks? There are so many different platforms to choose from, and depending on your audience, what works for some might not work for you. You might think to dive immediately into Facebook, Twitter and LinkedIn, but don’t rule out Instagram, Pinterest, YouTube or another platform. If you have great visual content and your audience is there, these platforms could garner huge results.

With all that said, the truth is, there is no “right answer” when it comes to paid social. Find out what works for you and go from there.

What tricks have you found helpful in paid social advertising? Let us know in the comments!

How can we help you make change?

There are no comments yet. Be the first and leave a response!

Leave a Reply

Your email address will not be published. Required fields are marked *

How to get it right in paid social advertising

506824964Do you want to drive clicks to your website? How about increase followers? Need to raise awareness about a new program or refresh an old one?

Ah, the beauty of paid social media advertising. When launched effectively, you can see huge results no matter what your end goal may be. Finding the right audiences to target can be like a gold mine of clicks, followers or calls. But how do you find that perfect audience? It’s not always cut and dry. Below are a few tips on getting it right with social advertising:

The right audience

When it comes to targeting for paid social ads, the opportunities are endless. The options can vary by platform, but below are just a few of the targeting options at your fingertips:

  • Target by demographic: Target by age, gender, location, recent life events (engagements, birthdays, recently moved), income level, political views, etc.
  • Target by behavior: specific B2B industries, football fans, the few-and-far-between Internet Explorer users, Mac vs. Windows rivals, job roles, etc.
  • Target by interests: Fitness enthusiasts, industry interests (engineering, banking, marketing, etc.), software experts, business travelers, etc.

You might hear that paid social advertising only works in B2C and we can tell you from experience with our own B2B clients, it just isn’t true. Everyone is on social. (Ok, maybe not everyone—but there are 1.79 billion social network users worldwide and 79% of the U.S. population has a social network profile. That includes your mom, your grandpa, your doctor, your engineering consultant, your financial advisor—you name it.)

The right content

So you think you’ve found your target audience, but why isn’t anyone clicking your ads? “Don’t judge a book by its cover” does not ring true in the world of advertising, especially paid social advertising.

  • Make sure the image you use is relevant, attention-grabbing and fresh.
  • Try swapping in a different photo that might resonate better or messaging that grabs their attention.
  • It’s best to have several ad variations, with differing wording and several photos, so your audience doesn’t get bored or, even worse, start tuning you out.
  • Don’t be afraid to pause one ad variation if it’s not doing well—it’s just another insight into your audience to use for next time.

The right platform

So you’ve found your audience, you’ve got killer content, but you’re STILL not getting clicks? There are so many different platforms to choose from, and depending on your audience, what works for some might not work for you. You might think to dive immediately into Facebook, Twitter and LinkedIn, but don’t rule out Instagram, Pinterest, YouTube or another platform. If you have great visual content and your audience is there, these platforms could garner huge results.

With all that said, the truth is, there is no “right answer” when it comes to paid social. Find out what works for you and go from there.

What tricks have you found helpful in paid social advertising? Let us know in the comments!

How can we help you make change?

There are no comments yet. Be the first and leave a response!

Leave a Reply

Your email address will not be published. Required fields are marked *

How to get it right in paid social advertising

506824964Do you want to drive clicks to your website? How about increase followers? Need to raise awareness about a new program or refresh an old one?

Ah, the beauty of paid social media advertising. When launched effectively, you can see huge results no matter what your end goal may be. Finding the right audiences to target can be like a gold mine of clicks, followers or calls. But how do you find that perfect audience? It’s not always cut and dry. Below are a few tips on getting it right with social advertising:

The right audience

When it comes to targeting for paid social ads, the opportunities are endless. The options can vary by platform, but below are just a few of the targeting options at your fingertips:

  • Target by demographic: Target by age, gender, location, recent life events (engagements, birthdays, recently moved), income level, political views, etc.
  • Target by behavior: specific B2B industries, football fans, the few-and-far-between Internet Explorer users, Mac vs. Windows rivals, job roles, etc.
  • Target by interests: Fitness enthusiasts, industry interests (engineering, banking, marketing, etc.), software experts, business travelers, etc.

You might hear that paid social advertising only works in B2C and we can tell you from experience with our own B2B clients, it just isn’t true. Everyone is on social. (Ok, maybe not everyone—but there are 1.79 billion social network users worldwide and 79% of the U.S. population has a social network profile. That includes your mom, your grandpa, your doctor, your engineering consultant, your financial advisor—you name it.)

The right content

So you think you’ve found your target audience, but why isn’t anyone clicking your ads? “Don’t judge a book by its cover” does not ring true in the world of advertising, especially paid social advertising.

  • Make sure the image you use is relevant, attention-grabbing and fresh.
  • Try swapping in a different photo that might resonate better or messaging that grabs their attention.
  • It’s best to have several ad variations, with differing wording and several photos, so your audience doesn’t get bored or, even worse, start tuning you out.
  • Don’t be afraid to pause one ad variation if it’s not doing well—it’s just another insight into your audience to use for next time.

The right platform

So you’ve found your audience, you’ve got killer content, but you’re STILL not getting clicks? There are so many different platforms to choose from, and depending on your audience, what works for some might not work for you. You might think to dive immediately into Facebook, Twitter and LinkedIn, but don’t rule out Instagram, Pinterest, YouTube or another platform. If you have great visual content and your audience is there, these platforms could garner huge results.

With all that said, the truth is, there is no “right answer” when it comes to paid social. Find out what works for you and go from there.

What tricks have you found helpful in paid social advertising? Let us know in the comments!

How can we help you make change?

There are no comments yet. Be the first and leave a response!

Leave a Reply

Your email address will not be published. Required fields are marked *

How to get it right in paid social advertising

506824964Do you want to drive clicks to your website? How about increase followers? Need to raise awareness about a new program or refresh an old one?

Ah, the beauty of paid social media advertising. When launched effectively, you can see huge results no matter what your end goal may be. Finding the right audiences to target can be like a gold mine of clicks, followers or calls. But how do you find that perfect audience? It’s not always cut and dry. Below are a few tips on getting it right with social advertising:

The right audience

When it comes to targeting for paid social ads, the opportunities are endless. The options can vary by platform, but below are just a few of the targeting options at your fingertips:

  • Target by demographic: Target by age, gender, location, recent life events (engagements, birthdays, recently moved), income level, political views, etc.
  • Target by behavior: specific B2B industries, football fans, the few-and-far-between Internet Explorer users, Mac vs. Windows rivals, job roles, etc.
  • Target by interests: Fitness enthusiasts, industry interests (engineering, banking, marketing, etc.), software experts, business travelers, etc.

You might hear that paid social advertising only works in B2C and we can tell you from experience with our own B2B clients, it just isn’t true. Everyone is on social. (Ok, maybe not everyone—but there are 1.79 billion social network users worldwide and 79% of the U.S. population has a social network profile. That includes your mom, your grandpa, your doctor, your engineering consultant, your financial advisor—you name it.)

The right content

So you think you’ve found your target audience, but why isn’t anyone clicking your ads? “Don’t judge a book by its cover” does not ring true in the world of advertising, especially paid social advertising.

  • Make sure the image you use is relevant, attention-grabbing and fresh.
  • Try swapping in a different photo that might resonate better or messaging that grabs their attention.
  • It’s best to have several ad variations, with differing wording and several photos, so your audience doesn’t get bored or, even worse, start tuning you out.
  • Don’t be afraid to pause one ad variation if it’s not doing well—it’s just another insight into your audience to use for next time.

The right platform

So you’ve found your audience, you’ve got killer content, but you’re STILL not getting clicks? There are so many different platforms to choose from, and depending on your audience, what works for some might not work for you. You might think to dive immediately into Facebook, Twitter and LinkedIn, but don’t rule out Instagram, Pinterest, YouTube or another platform. If you have great visual content and your audience is there, these platforms could garner huge results.

With all that said, the truth is, there is no “right answer” when it comes to paid social. Find out what works for you and go from there.

What tricks have you found helpful in paid social advertising? Let us know in the comments!

How can we help you make change?

There are no comments yet. Be the first and leave a response!

Leave a Reply

Your email address will not be published. Required fields are marked *