Back in 2013, I came across some advice from a tree (although, not from an actual tree!). I thought that it applied to my life and it does, but now I see that these ideologies can be incorporated into brand strategy. This short list stemmed from a poem by Ilan Shamir that provided guidance from trees that have stood the test of time. Hoping that your brands will stand the test of time, here are 6 marketing tips from a tree:
1. Stand Tall
Take pride in your brand. If you don’t, no one else will. Businesses and consumers today want to follow a brand that has ambition and drive. They want a brand they can believe in. Don’t just stand tall, stand out. Differentiate yourself from competitors based on your core values (see #3) and don’t be afraid to shout it out loud.
2. Go out on a Limb
It’s time to get out of your comfort zone or take some risks. Don’t be afraid to fail. Most of the best ideas come from persistence after past failures. Some of the bigger trends today that may be out of your comfort zone, especially for age-old brands, are social media and mobile optimization. Look to experiment with new technologies.
3. Remember Your Roots
Go back to the drawing board, literally. The company was built on an idea, a philosophy. Stay true to that and it will shine through in your brand identity. It’s your support system, the origin of all your brand fibers and it’s the reason you’re still around today. Start with why your brand was created in the first place and go from there.
4. Drink Plenty of Water
Drink the Kool-aid and plenty of it. Soak up all the industry knowledge and new information you can get your hands on. In the world of “ConnectedStuff” and IoT, the world is at your fingertips. Whether you equate this to big data analysis or absorbing every article in B2B Marketing Magazine, be sure to keep your hand on the pulse.
5. Be Content with Your Natural Beauty
Don’t force it. My dad always told me that if something wasn’t broken, don’t fix it. Find what works for your brand and stick to it. Don’t change just for the sake of change. Being content doesn’t mean you shouldn’t strive to improve, but to find the right voice and let it flow naturally.
6. Enjoy the View
A bit cliché, but this is the “stop and smell the roses” moment that marketers often forget about. Your brand exists in the human world and only in the context of humanity can your brand survive or grow. Talk with your coworkers, your clients, go out and experience what they experience from your brand. Clients aren’t the only people that should enjoy the fruits of your labor. See how the world interprets your marketing strategies.