Micro-Engagements and Emoji Marketing 😊

emojisEmojis. I use them, you use them, your mom probably uses them. Actually, according to the 2015 Emoji Report (by Emogi Research Team), 92% of the online population use them (and what’s up with that other 8% ¯\_(ツ)_/¯ ).

Why? It’s not a new story – a picture is worth a thousand words. What is new? Micro-engagements. In the age of social media and tech, people have (or take) little time to write out their feelings, and why bother when an emoji can perfectly express how you feel in a tenth of the time. I mean, it’s crazy how accurate they can be (though watch out for differences across devices)!

Emojis are not only a form of speedy communication, they are fun, personal and show a connection to current culture.

What does this mean for marketers? We already cut content up into “chunks,” “snippets,” and “snackable bits”— no easy feat as you try to convey information while grabbing people’s attention. But with attention spans getting shorter, we should think about using—or even creating— emojis in our campaigns.

“Emojis are for the kids,” you say? Not so!

emojis_ages

Here are some tips and ideas for using emojis in your marketing.

 

START SIMPLE

The best way to start to inject emoji use is to keep it simple. No need to pull a Chevy, but try them where they make sense, like GE did here:

GE-emoji-tweet2

 

PROVIDE UTILITY

Or, if you have the right product/service, take it even further. Domino’s use of the pizza emoji to allow for the fastest pizza order ever is, in my book, genius (but I’m partial to pizza).

dominosemoji

 

GET CREATIVE

Emojis can also be used to create artwork, like this driver portrait that @Nascar shared on #WorldEmojiDay (which is coming up again on July 17).

nascaremoji

Not only did the image create engagement and tap in to the trending hashtag— showing Nascar’s social savvy— it resulted in a significant amount of earned media for Nascar as marketing blogs (mine included) highlight their creativity.

 

CREATE YOUR OWN EMOJIS

For some brands (or a certain celeb who likes to “break the internet”), creating custom emojis can make sense, like Starbucks announced this week.

Emojis_resized

Unicorn_Sip_FaceThis is definitely not a good fit for every brand, but if a brand is already an integral part of pop culture, it can be an effective and fun marketing tactic. And yes, I will definitely be sending an emoji of a unicorn drinking a Starbucks, because we know unicorns love lattes!

 

USE EMOJIS IN A STRATEGIC MARKETING CAMPAIGN

Ok, again, this isn’t for every brand, but it is another example of how to be creative, current and engaging with your digital marketing and content strategy. When it comes to marrying business with fun, GE is always cutting edge and amazingly creative. Last year they launched a microsite called Emojiscience and with its success, expanded it to include a partnership with Bill Nye the Science Guy for a web series using emojis to explain science concepts.

emoji_science

“We try very hard to just pay attention to what our audience or community is already doing— how they’re already communicating,” says Sydney Lestrud, global brand marketing manager for General Electric. “We look at the platforms or social channels where they already are or where they’re tending to migrate to. So for us, we are always very interested in what’s next and what’s around the corner.”  – (via @campaignliveus)

 

CONCLUSION

In this world of micro-engagements and social media, emojis can be an effective tool to strengthen the connection between a brand and customers.

Make your customers 😊 because smiling, happy, connected customers = loyalty =💰

What will YOU do for #WorldEmojiDay?

 

 

 

 

 

How can we help you make change?

There are no comments yet. Be the first and leave a response!

Leave a Reply

Your email address will not be published. Required fields are marked *

Micro-Engagements and Emoji Marketing 😊

emojisEmojis. I use them, you use them, your mom probably uses them. Actually, according to the 2015 Emoji Report (by Emogi Research Team), 92% of the online population use them (and what’s up with that other 8% ¯\_(ツ)_/¯ ).

Why? It’s not a new story – a picture is worth a thousand words. What is new? Micro-engagements. In the age of social media and tech, people have (or take) little time to write out their feelings, and why bother when an emoji can perfectly express how you feel in a tenth of the time. I mean, it’s crazy how accurate they can be (though watch out for differences across devices)!

Emojis are not only a form of speedy communication, they are fun, personal and show a connection to current culture.

What does this mean for marketers? We already cut content up into “chunks,” “snippets,” and “snackable bits”— no easy feat as you try to convey information while grabbing people’s attention. But with attention spans getting shorter, we should think about using—or even creating— emojis in our campaigns.

“Emojis are for the kids,” you say? Not so!

emojis_ages

Here are some tips and ideas for using emojis in your marketing.

 

START SIMPLE

The best way to start to inject emoji use is to keep it simple. No need to pull a Chevy, but try them where they make sense, like GE did here:

GE-emoji-tweet2

 

PROVIDE UTILITY

Or, if you have the right product/service, take it even further. Domino’s use of the pizza emoji to allow for the fastest pizza order ever is, in my book, genius (but I’m partial to pizza).

dominosemoji

 

GET CREATIVE

Emojis can also be used to create artwork, like this driver portrait that @Nascar shared on #WorldEmojiDay (which is coming up again on July 17).

nascaremoji

Not only did the image create engagement and tap in to the trending hashtag— showing Nascar’s social savvy— it resulted in a significant amount of earned media for Nascar as marketing blogs (mine included) highlight their creativity.

 

CREATE YOUR OWN EMOJIS

For some brands (or a certain celeb who likes to “break the internet”), creating custom emojis can make sense, like Starbucks announced this week.

Emojis_resized

Unicorn_Sip_FaceThis is definitely not a good fit for every brand, but if a brand is already an integral part of pop culture, it can be an effective and fun marketing tactic. And yes, I will definitely be sending an emoji of a unicorn drinking a Starbucks, because we know unicorns love lattes!

 

USE EMOJIS IN A STRATEGIC MARKETING CAMPAIGN

Ok, again, this isn’t for every brand, but it is another example of how to be creative, current and engaging with your digital marketing and content strategy. When it comes to marrying business with fun, GE is always cutting edge and amazingly creative. Last year they launched a microsite called Emojiscience and with its success, expanded it to include a partnership with Bill Nye the Science Guy for a web series using emojis to explain science concepts.

emoji_science

“We try very hard to just pay attention to what our audience or community is already doing— how they’re already communicating,” says Sydney Lestrud, global brand marketing manager for General Electric. “We look at the platforms or social channels where they already are or where they’re tending to migrate to. So for us, we are always very interested in what’s next and what’s around the corner.”  – (via @campaignliveus)

 

CONCLUSION

In this world of micro-engagements and social media, emojis can be an effective tool to strengthen the connection between a brand and customers.

Make your customers 😊 because smiling, happy, connected customers = loyalty =💰

What will YOU do for #WorldEmojiDay?

 

 

 

 

 

How can we help you make change?

There are no comments yet. Be the first and leave a response!

Leave a Reply

Your email address will not be published. Required fields are marked *

Micro-Engagements and Emoji Marketing 😊

emojisEmojis. I use them, you use them, your mom probably uses them. Actually, according to the 2015 Emoji Report (by Emogi Research Team), 92% of the online population use them (and what’s up with that other 8% ¯\_(ツ)_/¯ ).

Why? It’s not a new story – a picture is worth a thousand words. What is new? Micro-engagements. In the age of social media and tech, people have (or take) little time to write out their feelings, and why bother when an emoji can perfectly express how you feel in a tenth of the time. I mean, it’s crazy how accurate they can be (though watch out for differences across devices)!

Emojis are not only a form of speedy communication, they are fun, personal and show a connection to current culture.

What does this mean for marketers? We already cut content up into “chunks,” “snippets,” and “snackable bits”— no easy feat as you try to convey information while grabbing people’s attention. But with attention spans getting shorter, we should think about using—or even creating— emojis in our campaigns.

“Emojis are for the kids,” you say? Not so!

emojis_ages

Here are some tips and ideas for using emojis in your marketing.

 

START SIMPLE

The best way to start to inject emoji use is to keep it simple. No need to pull a Chevy, but try them where they make sense, like GE did here:

GE-emoji-tweet2

 

PROVIDE UTILITY

Or, if you have the right product/service, take it even further. Domino’s use of the pizza emoji to allow for the fastest pizza order ever is, in my book, genius (but I’m partial to pizza).

dominosemoji

 

GET CREATIVE

Emojis can also be used to create artwork, like this driver portrait that @Nascar shared on #WorldEmojiDay (which is coming up again on July 17).

nascaremoji

Not only did the image create engagement and tap in to the trending hashtag— showing Nascar’s social savvy— it resulted in a significant amount of earned media for Nascar as marketing blogs (mine included) highlight their creativity.

 

CREATE YOUR OWN EMOJIS

For some brands (or a certain celeb who likes to “break the internet”), creating custom emojis can make sense, like Starbucks announced this week.

Emojis_resized

Unicorn_Sip_FaceThis is definitely not a good fit for every brand, but if a brand is already an integral part of pop culture, it can be an effective and fun marketing tactic. And yes, I will definitely be sending an emoji of a unicorn drinking a Starbucks, because we know unicorns love lattes!

 

USE EMOJIS IN A STRATEGIC MARKETING CAMPAIGN

Ok, again, this isn’t for every brand, but it is another example of how to be creative, current and engaging with your digital marketing and content strategy. When it comes to marrying business with fun, GE is always cutting edge and amazingly creative. Last year they launched a microsite called Emojiscience and with its success, expanded it to include a partnership with Bill Nye the Science Guy for a web series using emojis to explain science concepts.

emoji_science

“We try very hard to just pay attention to what our audience or community is already doing— how they’re already communicating,” says Sydney Lestrud, global brand marketing manager for General Electric. “We look at the platforms or social channels where they already are or where they’re tending to migrate to. So for us, we are always very interested in what’s next and what’s around the corner.”  – (via @campaignliveus)

 

CONCLUSION

In this world of micro-engagements and social media, emojis can be an effective tool to strengthen the connection between a brand and customers.

Make your customers 😊 because smiling, happy, connected customers = loyalty =💰

What will YOU do for #WorldEmojiDay?

 

 

 

 

 

How can we help you make change?

There are no comments yet. Be the first and leave a response!

Leave a Reply

Your email address will not be published. Required fields are marked *