‘Tis the season for annual reviews, look back glances at the trends, greatest hits and misses, and of course top 10 lists. They’re ubiquitous this time of year and we love a good tradition. And a good list. First, a little background: our agency blog post has been going strong for about 4+ years. It’s a panel post written by a group of talented agency bloggers around a core of focus areas—health (every aspect and thing about it,) wealth (money, security, and financial services), B2B technology (especially the H2H side making it personal and effective across verticals) and finally a smattering of posts about our collective passions—advertising, CustomerThink, content marketing, branding, leadership, and social media.
I learned a few lessons from this year’s list. When we first pulled up the top 10 posts tracked by unique engagement a curious thing happened—eight out of the top 10 posts were from past years. And not just last year—some from the early days of our Carrot & Stick blog. One post, I wrote four or five years ago ranked #5. “How people quit cigarettes and why CEOs don’t smoke.” Another “Left Brain vs. Right Brain: Why Your Marketing Strategy Needs to be Whole Brain” showed up as top post this year even though Kevin Beck penned it over a year ago.
And there were other anomalies and surprises in the data. For me, the takeaways were clear and convincing: content is still king. Always was; always will be. If your post is relevant and meaningful to your audience, content can be evergreen and readers will keep finding it and rewarding you for it. Kevin Beck’s post had a great left brain vs. right brain infographic that begged to be clicked on and tons of quick scannable relevant links. Other top hits from past years that are still engaging readers invariably do so because the headlines are compelling, benefit-driven and dramatically clear. It pays to be interesting.
So much for the “posts of Christmas past.” Let’s open this year’s top gifts to the blogosphere. Enjoy. See you in 2017.
Madeleine Smith boils down a major special media event in our market—Upstate Social 16—and gives you a complete, crisp précis of the day’s top trends and key learnings. Check it out.
Tina Clark goes tiny and wins big with this useful, instructive and mind-opening post about the big impact of micro-engagement and emoji marketing.
Lauren Wilson has an “aha moment” and a lot of great content and passion to share in this post after she was a panelist at The GreenHouse Project’s annual meeting. Now they’re both on a mission to change the way we think and act about senior care.
Justin Lahue makes a counterintuitive point and makes a winning argument for good writing, telling stories, authenticity and relevance in content marketing instead of just riding the latest trend.
Jill Duff gets to the heart of the matter about what separates good from great advertising–humanity and truth telling.
Jordan Bommelje takes an interactive and engaging look at this very much alive marketing medium. Subject line: Read me.
Gina Godlewski makes a convincing case for enhancing customer service with Facebook Messenger.
The first of my serial posts sparked by trending #firstsevenjobs plus a few other things I learned along the way to CEO.
Tina Clark highlights some of the fun and effective ways to engage audiences and get results with social media.
Traci Togias talks martech and covers some of the latest thinking around predictive analytics. Do you know what part of your marketing budget works and why? Find out here.