This past weekend, I received a snap chat of a friend—cozied up in her jammies, laptop screen illuminating a blissful pizza-stained grin. This friend was waist-deep in a Netflix binge, and there was no end in sight. Even though I was out at a hip, cool venue and socializing with my hip, cool pals—I felt a pang of jealousy for her Netflix night in.
I’ve definitely been in her shoes (slippers?), and while I normally enjoy being social on the weekends, there’s something about snugglin’ up with your latest television addiction, nomming on some variation of melted cheese+carbs that makes for a rockin’ Saturday night.
No surprises here, I’m not alone in this sentiment. According to Nielsen, more than 40 percent of American homes pay for an on-demand video subscription service, and 36 percent of those households subscribe to Netflix, far exceeding Amazon Prime (13 percent) and Hulu Plus (6.5 percent). Since online video subscriptions make entire seasons available with minimal commercials, it’s easy to watch more. The truth is, binge-watching is a way of life for Americans, and the viewing landscape is evolving to cater to changing viewer preferences.
Why We Binge: Netflix has done a bit of research on what motivates people to binge-watch TV and found that 76 percent of respondents reported bingeing as a welcome refuge from their busy lives. Nearly 8 in 10 agreed that binge-watching a TV show was more enjoyable than watching single episodes. Despite our hectic, digitally-driven lifestyles and 140-character social interactions, Netflix concluded that we’re actually craving the long narratives that today’s best television series can provide. Instead of dealing with our life’s stresses by zoning out, we’d rather become engrossed in an entirely different (and fictional) world.
What’s Next: Online video streaming services offer a multitude of content—from classic TV shows and movies, to cult favorites and even their own original series. They regularly add new content to the available queue so there is a fresh lineup every month.
The Netflix September new releases are ready for your viewing pleasure, but some of these additions will definitely be more popular than others.
Any shows you’re looking forward to stream this September? Let us know in the comments!