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Online Profiles – Managing your Identity

The internet is a valued platform the world over. Many activities of human beings are being undertaken online in recent times. Most of us use the internet for advertising products and services. Building of brands is also happening online. Then there are others who use the internet as a platform to build brand names that are actually personal names. For you to advertise your own name as a brand, you need to create a profile as an identity.

Creating an identity for your name online is not difficult. It is however not an easy task to manage your online profile. This is because from most search engines, when your name is searched, everything about you is revealed. Sometimes you want only some parts of your life revealed on search engines. This is where the problem arises. You want to hide some parts of your life online. How can you achieve this?

Search engine optimization is important when it comes to online identity management. The advantage of using search engines is that you are in control of determining what appears. Using this concept, you can determine information that appears after your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is when it comes to selling products online that are also sold by competitors.

The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. This gentleman happened to have a court case which caused serious legal litigations. Most aspects of his life were revealed and linked to the case that he was involved with. This included his images. Now, if you search the name of the person, there is a problem. When searched, information about his court cases and outcomes is revealed predominantly. This includes the images taken when he was in custody.

The situation of Michael Bullard leads to serious issues when it comes to online identity management. Can Michael dictate what appears when his name is searched? Can he determine what aspects to appear and what not to appear? There is a solution to this. The solution is optimization of what appears when your name is searched. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.

Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.

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